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For Companies At a Glance
- Tasks: Create and manage influencer partnerships to boost BYD's brand visibility and storytelling.
- Company: Join a forward-thinking team at BYD, leading the EV revolution in the UK.
- Benefits: Competitive pay, pension scheme, 25 days holiday, and exciting team events.
- Why this job: Be at the forefront of influencer marketing and shape a brand's narrative.
- Qualifications: 3+ years in UK influencer marketing with strong communication and negotiation skills.
- Other info: Dynamic role with opportunities for creativity and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
About the Role
We are looking for an experienced Influencer PR Specialist to join our marketing team at BYD UK . The ideal candidate will have a minimum of 3 years’ hands-on experience working with UK influencers , and a strong track record in influencer relations, campaign execution, and social buzz building. This role requires a deep understanding of the UK influencer ecosystem, excellent communication skills, and the ability to drive organic advocacy for the brand.
The Influencer PR Specialist will collaborate closely with the Social Media team, PR team, Dealer Marketing team, and broader marketing stakeholders to enhance BYD’s brand visibility and storytelling through influencer partnerships that create authentic and engaging content.
Location: Uxbridge, London, UK
Type of Employment: Full-time
Main Responsibilities
Influencer Strategy & Planning
- Develop and execute a UK-focused influencer strategy aligned with BYD’s brand and marketing objectives.
- Identify, evaluate, and recruit influencers across TikTok, Instagram, YouTube and other priority platforms (focus on lifestyle, automotive, and tech creators).
Influencer Collaboration Management
- Lead influencer outreach, negotiation, onboarding, briefing, and relationship nurturing.
- Manage both paid and earned influencer campaigns, ensuring high-quality deliverables and brand-aligned storytelling.
- Work closely with creators to co-develop content angles that balance creative freedom with brand consistency.
Campaign Execution & Coordination
- Coordinate campaign timelines, approvals, product logistics, and event invitations (e.g., launch events, test drives, experiences).
- Liaise with internal stakeholders and external partners (agencies, dealers, suppliers) to ensure smooth execution.
Content & Brand Alignment
- Review and approve influencer content, ensuring messaging consistency and compliance with brand guidelines and legal requirements (including ASA guidance and hashtag use).
Performance Analysis & Reporting
- Monitor campaign performance and creator outputs using key metrics (reach, engagement, conversion, sentiment).
- Provide campaign reports and insights, with recommendations to improve future influencer performance and strategy.
Crisis & Risk Awareness
- Flag content or influencer risks in advance, and support reactive communication scenarios when needed.
Dealer Network Support
- Collaborate with the Dealer Marketing team to support local influencer requests and encourage dealer-driven influencer collaboration where appropriate.
Ideal Candidate Profile
- Minimum 3 years’ experience in UK influencer marketing (brand or agency side).
- Strong network or proven experience working with UK influencers across TikTok/Instagram/YouTube.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to multitask and work under pressure with strong flexibility and resilience.
- Understanding of influencer KPIs, performance tracking, and campaign optimisation.
- Skilled in briefing talent and giving constructive creative direction.
- Fluent written and spoken English; excellent copy sense is a strong plus.
- Experience in PR or social-driven storytelling is preferred.
- Academic background in Marketing, PR, Communications or similar is a plus.
Personal Qualities
- Creative, resourceful, and influencer-savvy
- Strong attention to detail
- Agile and highly adaptable in a fast-paced environment
- Proactive problem-solver with strong ownership mindset
- Team player with excellent interpersonal skills
- Calm under pressure, positive attitude, and solution-driven
Benefits
- Competitive performance- and experience-based remuneration
- Scottish Widows workplace pension
- 25 days paid holiday + public holidays
- Company and department team-building events
- Opportunity to contribute to the EV revolution and shape BYD’s brand in the UK market
Influencer Specialist(PR) employer: BYD Europe
Contact Detail:
BYD Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Specialist(PR)
✨Tip Number 1
Network like a pro! Get out there and connect with influencers and industry folks on platforms like LinkedIn or even at events. The more people you know, the better your chances of landing that Influencer Specialist gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past influencer campaigns and successes. This will help you stand out when chatting with potential employers and show them you mean business.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like BYD, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Keep it real! When you get an interview, be authentic and share your passion for influencer marketing. Let them see your personality and how you can bring value to their team. And remember, apply through our website for the best chance!
We think you need these skills to ace Influencer Specialist(PR)
Some tips for your application 🫡
Show Your Passion for Influencer Marketing: When writing your application, let us see your enthusiasm for influencer marketing shine through! Share specific examples of campaigns you've worked on and how they made an impact. We love seeing candidates who are genuinely excited about the role.
Tailor Your Application to Us: Make sure to customise your CV and cover letter to align with our job description. Highlight your experience with UK influencers and any relevant skills that match what we're looking for. This shows us you’ve done your homework and are serious about joining our team!
Be Clear and Concise: We appreciate clarity in applications. Keep your writing straightforward and to the point. Use bullet points where necessary to make it easy for us to read through your achievements and experiences. Remember, less is often more!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised on our end!
How to prepare for a job interview at BYD Europe
✨Know Your Influencers
Before the interview, do your homework on the influencers relevant to BYD's brand. Familiarise yourself with their content, engagement rates, and how they align with the automotive and tech sectors. This will show that you understand the UK influencer landscape and can hit the ground running.
✨Showcase Your Strategy Skills
Be prepared to discuss your approach to developing an influencer strategy. Think about how you would tailor campaigns for different platforms like TikTok and Instagram. Bring examples of past campaigns you've executed, highlighting your role in negotiation and relationship management.
✨Demonstrate Your Communication Prowess
Since this role requires excellent communication skills, practice articulating your thoughts clearly and confidently. Be ready to discuss how you’ve successfully briefed talent and provided creative direction in previous roles. Use specific examples to illustrate your points.
✨Prepare for Performance Metrics
Understand key performance indicators (KPIs) related to influencer campaigns. Be ready to talk about how you track performance, optimise campaigns, and report insights. Showing that you can analyse data and make recommendations will set you apart as a candidate who can drive results.
