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For Companies At a Glance
- Tasks: Create and manage influencer campaigns to boost brand visibility and engagement.
- Company: Join BYD UK, a leader in the EV revolution with a dynamic marketing team.
- Benefits: Competitive salary, pension plan, 25 days holiday, and exciting team events.
- Why this job: Be at the forefront of influencer marketing and shape the future of BYD's brand.
- Qualifications: 3+ years in UK influencer marketing with strong communication and negotiation skills.
- Other info: Fast-paced environment with opportunities for creativity and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About the Role
We are looking for an experienced Influencer PR Specialist to join our marketing team at BYD UK. The ideal candidate will have a minimum of 3 years’ hands‑on experience working with UK influencers, and a strong track record in influencer relations, campaign execution, and social buzz building. This role requires a deep understanding of the UK influencer ecosystem, excellent communication skills, and the ability to drive organic advocacy for the brand.
The Influencer PR Specialist will collaborate closely with the Social Media team, PR team, Dealer Marketing team, and broader marketing stakeholders to enhance BYD’s brand visibility and storytelling through influencer partnerships that create authentic and engaging content.
Location: Uxbridge, London, UK
Type of Employment: Full-time
Main Responsibilities
Influencer Strategy & Planning
- Develop and execute a UK‑focused influencer strategy aligned with BYD’s brand and marketing objectives.
- Identify, evaluate, and recruit influencers across TikTok, Instagram, YouTube and other priority platforms (focus on lifestyle, automotive, and tech creators).
Influencer Collaboration Management
- Lead influencer outreach, negotiation, onboarding, briefing, and relationship nurturing.
- Manage both paid and earned influencer campaigns, ensuring high‑quality deliverables and brand‑aligned storytelling.
- Work closely with creators to co‑develop content angles that balance creative freedom with brand consistency.
Campaign Execution & Coordination
- Coordinate campaign timelines, approvals, product logistics, and event invitations (e.g., launch events, test drives, experiences).
- Liaise with internal stakeholders and external partners (agencies, dealers, suppliers) to ensure smooth execution.
Content & Brand Alignment
- Review and approve influencer content, ensuring messaging consistency and compliance with brand guidelines and legal requirements (including ASA guidance and hashtag use).
Performance Analysis & Reporting
- Monitor campaign performance and creator outputs using key metrics (reach, engagement, conversion, sentiment).
- Provide campaign reports and insights, with recommendations to improve future influencer performance and strategy.
Crisis & Risk Awareness
- Flag content or influencer risks in advance, and support reactive communication scenarios when needed.
Dealer Network Support
- Collaborate with the Dealer Marketing team to support local influencer requests and encourage dealer‑driven influencer collaboration where appropriate.
Ideal Candidate Profile
- Minimum 3 years’ experience in UK influencer marketing (brand or agency side).
- Strong network or proven experience working with UK influencers across TikTok/Instagram/YouTube.
- Excellent communication, negotiation, and relationship‑building skills.
- Ability to multitask and work under pressure with strong flexibility and resilience.
- Understanding of influencer KPIs, performance tracking, and campaign optimisation.
- Skilled in briefing talent and giving constructive creative direction.
- Fluent written and spoken English; excellent copy sense is a strong plus.
- Experience in PR or social‑driven storytelling is preferred.
- Academic background in Marketing, PR, Communications or similar is a plus.
Personal Qualities
- Creative, resourceful, and influencer‑savvy
- Strong attention to detail
- Agile and highly adaptable in a fast‑paced environment
- Proactive problem‑solver with strong ownership mindset
- Team player with excellent interpersonal skills
- Calm under pressure, positive attitude, and solution‑driven
Benefits
- Competitive performance‑ and experience‑based remuneration
- Scottish Widows workplace pension
- 25 days paid holiday + public holidays
- Company and department team‑building events
- Opportunity to contribute to the EV revolution and shape BYD’s brand in the UK market
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Influencer Specialist(PR) employer: BYD Europe
Contact Detail:
BYD Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Specialist(PR)
✨Tip Number 1
Network like a pro! Get out there and connect with influencers and industry folks on platforms like LinkedIn or at events. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past influencer campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out to companies you admire, like BYD UK, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Influencer Specialist(PR)
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your hands-on experience with UK influencers in your application. We want to see your track record in influencer relations and campaign execution, so don’t hold back on the details!
Tailor Your Application: Customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing how you align with our needs, so make it personal and relevant!
Be Creative!: Since this role is all about influencer marketing, let your creativity shine through in your application. Use engaging language and showcase your understanding of the influencer ecosystem to grab our attention.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at BYD Europe
✨Know Your Influencers
Before the interview, do your homework on the UK influencer landscape. Familiarise yourself with key influencers in lifestyle, automotive, and tech sectors. Be ready to discuss specific campaigns you've executed and how you engaged with these influencers.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing an influencer strategy. Think about how you would align it with BYD’s brand objectives. Bring examples of past strategies that worked well and be ready to explain why they were successful.
✨Demonstrate Communication Prowess
Since this role requires excellent communication skills, practice articulating your thoughts clearly. Be prepared to discuss how you manage relationships with influencers and internal teams, and share examples of how you've navigated challenges in past collaborations.
✨Be Data-Driven
Understand the importance of performance metrics in influencer marketing. Be ready to discuss how you've tracked campaign success in the past and what KPIs you consider most important. Showing that you can analyse data and make recommendations will set you apart.