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- Tasks: Create and manage engaging social media content for BYD UK's electric vehicles.
- Company: Join BYD, a leading multinational focused on zero-emission solutions.
- Benefits: Competitive salary, pension plan, 25 days holiday, and team-building events.
- Why this job: Be a key player in promoting sustainable transport and making a real impact.
- Qualifications: 3+ years in social media, preferably in the automotive or EV industry.
- Other info: Dynamic work environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
Location: United Kingdom, London, Uxbridge
Type of Employment: Full-time Office-based role in BYD's new state-of-the-art and modern offices in Uxbridge.
Position Summary
The Social Media and Content Creation Manager will be a driving force in developing and executing compelling social media strategies and content for BYD UK's passenger car range. This role is crucial for increasing brand awareness, driving engagement across key digital platforms, and managing collaborative relationships with internal teams, PR agencies, and influencers. We are looking for a candidate with a strong focus on social media performance, preferably with experience in the automotive industry and proven ability to manage external agencies.
Main Tasks and Responsibilities:
- Social Media Strategy & Performance
- Strategy Development: Assist in developing and implementing robust social media strategies designed to increase brand awareness, drive engagement, and grow follower counts.
- Platform Management: Oversee content creation and distribution across key social media channels, including the UK Facebook & Instagram channels, LinkedIn, Twitter, and YouTube, ensuring brand consistency.
- Performance Optimization: Analyze social media metrics and insights to optimize content performance, identify emerging trends, and capitalize on new opportunities.
- Content Creation & Management
- Content Development: Assist in the development of compelling and engaging content focused on BYD UK's passenger car range specifically tailored for social media platforms.
- Editorial Planning: Collaborate with the marketing team to create effective content calendars designed for followers and potential customers.
- Creative Execution: Coordinate leading content shoots and creative projects, working closely with our external creative agency partners.
- Campaign Management & Event Support
- Campaign Planning: Plan and execute social media campaigns specifically focused on promoting BYD UK's latest electric car models, features, and events.
- Monitoring & Adjustment: Monitor campaign performance and adjust strategies as needed to ensure successful reach, engagement, and alignment with target audiences.
- Event Support: Attend and support industry events, representing BYD UK and actively engaging with attendees. Post live updates, share experiences, and interact with the public during events to enhance brand visibility and foster community connections.
- Community Management & Collaboration
- Community Oversight: Work with our social media agency to support the monitoring and responses to comments, messages, and inquiries related to BYD UK's electric cars across all social media platforms.
- Influencer & PR Coordination: Work closely with the PR team to identify and collaborate with influencers and Key Opinion Leaders (KOI) in the automotive industry.
- Influencer Campaigns: Coordinate and manage influencer campaigns to create authentic content and amplify BYD UK's electric car messaging across their audiences.
- Internal Alignment: Coordinate with the sales, customer service, and product development teams to ensure cohesive messaging and brand consistency across all channels.
What are we looking for?
- Industry Expertise: Proven experience in social media and content creation, with 3+ years experience working within the Electric Vehicle (EV) or broader Automotive industry being a strong advantage.
- Agency Management: Demonstrable experience in managing and collaborating with external creative and social media agencies to deliver high-quality, on-brand content.
- Social Media Proficiency: Deep understanding of the UK/European social media landscape, with hands-on expertise in using advanced analytical tools and platform management systems for optimization.
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Skills: Exceptional written and verbal communication skills; a creative, results-oriented mindset with strong organizational and project management abilities.
What do we offer?
- Performance and experience-based competitive remuneration
- Scottish Widow workplace pension
- 25 days paid holidays + public holidays.
- Department & company-wide team building events.
- An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team. BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem. BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
Social Media and Content Creation Manager in Hounslow employer: BYD Europe
Contact Detail:
BYD Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Content Creation Manager in Hounslow
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the skills and creativity you claim to have. Show off your best work and engage with relevant content to catch the eye of potential employers.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or local meetups related to the automotive and EV sectors. This is your chance to connect with influencers and key players in the field, and who knows, you might just land a referral that gets you in the door!
✨Tip Number 3
Don’t be shy about reaching out! If you see a job you love on our website, drop a message to someone in the company or connect with them on LinkedIn. A friendly introduction can go a long way in making you memorable.
✨Tip Number 4
Prepare for the interview by knowing your stuff! Research BYD’s latest projects and social media campaigns. Bring fresh ideas to the table that align with their mission of zero-emission transportation. Show them you’re not just another candidate, but the one they’ve been looking for!
We think you need these skills to ace Social Media and Content Creation Manager in Hounslow
Some tips for your application 🫡
Show Your Passion for EVs: When you're writing your application, let your enthusiasm for electric vehicles shine through! We want to see how much you care about the industry and how you can contribute to our mission of a zero-emission future.
Tailor Your Content: Make sure to customise your application to highlight your experience in social media and content creation. Use examples that relate directly to the automotive industry, especially if you've worked with electric vehicles before. This will help us see why you're the perfect fit!
Be Creative!: Don’t be afraid to showcase your creativity in your written application. Whether it’s through your choice of words or the way you structure your content, we love seeing innovative approaches that reflect your personality and style.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at BYD Europe
✨Know Your Platforms
Before the interview, make sure you’re familiar with BYD's presence on social media. Check out their Facebook, Instagram, LinkedIn, Twitter, and YouTube channels. Understand their tone, style, and the type of content they share. This will help you discuss how you can enhance their strategy.
✨Showcase Your Creativity
Prepare a portfolio of your previous work in social media and content creation. Bring examples that highlight your creativity and results, especially if they relate to the automotive industry or electric vehicles. Be ready to discuss how you developed those campaigns and what impact they had.
✨Understand the Metrics
Brush up on social media analytics tools and be prepared to talk about how you’ve used data to optimise content performance in the past. Discuss specific metrics you’ve tracked and how they informed your strategies. This shows you’re results-driven and understand the importance of performance optimisation.
✨Be Ready for Collaboration
Since this role involves working with internal teams and external agencies, think of examples where you successfully collaborated with others. Be ready to discuss how you manage relationships and ensure cohesive messaging across different platforms. Highlight your communication skills and teamwork experience.
