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- Tasks: Plan and optimise programmatic media campaigns across various platforms.
- Company: Join a forward-thinking company focused on zero emissions transportation.
- Benefits: Competitive pay, pension scheme, 25 days holiday, and team-building events.
- Why this job: Be part of the exciting transition to a sustainable future in media.
- Qualifications: 3-5 years in programmatic media with strong analytical skills.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Uxbridge – Office Based
About the role:
The Programmatic Media Specialist will be responsible for the planning, activation, optimisation, and performance of BYD UK’s programmatic display, video, and connected TV activity. Working closely with the wider Paid Media, Brand, PR, and Creative teams, this role will ensure programmatic media plays a central role across both upper-funnel brand campaigns and lower-funnel performance activity.
Key Responsibilities:
- Programmatic Planning & Activation: Plan, launch, and manage programmatic campaigns across Display, Online Video, YouTube, and CTV. Activate campaigns using DSPs such as The Trade Desk, Amazon, Quantcast, or equivalent platforms. Translate brand and performance objectives into clear programmatic strategies. Support integrated planning alongside Paid Search, Paid Social, OOH, and ATL activity.
- Optimisation & Performance: Monitor and optimise campaigns to improve reach, frequency, CPM, CPV, CTR, and on-site performance. Analyse performance data to identify insights and optimisation opportunities. Own pacing, budget control, and delivery across campaigns.
- Audience, Data & Measurement: Build and activate first-party, third-party, contextual, and geo-based audiences. Support testing frameworks across formats, audiences, and creative. Work with analytics partners to ensure accurate tracking and measurement.
- Creative & Collaboration: Collaborate with Brand, PR, and Commercial teams on launches and always-on activity. Coordinate with media owners and partners where required.
Ideal Candidate profile:
Essential: 3–5+ years’ experience managing programmatic media campaigns. Hands-on experience with DSPs such as The Trade Desk, Amazon, DV360, or Quantcast. Strong understanding of full-funnel programmatic media. Strong analytical skills with advanced Excel / Google Sheets proficiency. Understanding of tagging and Google Analytics.
Desirable: Experience in automotive or high-consideration categories. Exposure to CTV and premium video environments. Experience supporting large-scale brand or ATL campaigns.
Benefits: Performance and experience-based competitive remuneration. Scottish Widow workplace pension. 25 days paid holidays + public holidays. Department & company wide teambuilding events. An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.
Programmatic Media Specialist in Hounslow employer: BYD Europe
Contact Detail:
BYD Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Media Specialist in Hounslow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your programmatic campaigns. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of DSPs and programmatic strategies. Be ready to discuss how you've optimised campaigns in the past and share insights from your experience.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Programmatic Media Specialist in Hounslow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Programmatic Media Specialist. Highlight your experience with DSPs and programmatic campaigns, and don’t forget to mention any relevant analytical skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about programmatic media and how your background aligns with our goals at StudySmarter. Keep it engaging and personal – we love a bit of personality!
Showcase Your Analytical Skills: Since this role requires strong analytical skills, make sure to include examples of how you've used data to optimise campaigns in the past. We’re keen to see how you’ve turned insights into action, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at BYD Europe
✨Know Your DSPs Inside Out
Make sure you’re well-versed in the DSPs mentioned in the job description, like The Trade Desk and Amazon. Prepare to discuss your hands-on experience with these platforms and how you've used them to drive successful campaigns.
✨Show Off Your Analytical Skills
Since strong analytical skills are essential for this role, come prepared with examples of how you've used data to optimise campaigns. Be ready to talk about specific metrics like CPM, CTR, and how you’ve improved them in past roles.
✨Collaborate Like a Pro
This role involves working closely with various teams, so highlight your collaboration skills. Think of examples where you’ve successfully partnered with creative or PR teams to launch campaigns and how that impacted performance.
✨Stay Current on Trends
The programmatic landscape is always changing, so show that you’re up-to-date with the latest trends and technologies. Bring insights about new strategies or tools you’ve been following and how they could benefit the company’s goals.
