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- Tasks: Lead marketing strategies and product launches for UK passenger cars.
- Company: Join a forward-thinking automotive company focused on zero-emission transportation.
- Benefits: Competitive pay, company car, generous holiday, and team-building events.
- Why this job: Shape the future of automotive marketing and make a real impact.
- Qualifications: Experience in automotive marketing and strong project management skills.
- Other info: Collaborative environment with opportunities for international travel and innovation.
The predicted salary is between 36000 - 60000 £ per year.
About the Role:
We are seeking a dynamic Head of Marketing to drive the UK passenger car marketing strategy. You will lead product launches, develop impactful campaigns, and ensure our vehicles resonate with UK customers. This is an exciting opportunity to shape our brand presence, support the transition to zero-emission transportation, and make a meaningful impact in the automotive industry.
Key Responsibilities:
- Lead product launches, marketing initiatives, and communications for UK passenger car models.
- Develop and implement comprehensive marketing campaigns, including strategies, goals, and execution plans.
- Collaborate with cross-functional teams to produce effective promotional materials.
- Refine the UK-specific localisation of vehicle selling points.
- Create schedules, manage deadlines, and oversee project timelines.
- Conduct market research and analyse data to guide strategy.
- Provide guidance on product pricing, budgeting, and strategic positioning.
Ideal Candidate Profile:
- Proven experience in automotive marketing, with a track record of successfully launching vehicles, executing campaigns, and driving brand growth.
- Deep understanding of the UK automotive market, consumer behaviour, and competitive landscape.
- Strong project management skills, able to plan, coordinate, and execute multiple marketing initiatives on time and within budget.
- Excellent communication, presentation, and storytelling skills, with the ability to translate complex product features into compelling marketing messages.
- Data-driven and analytical, capable of interpreting market insights, customer feedback, and campaign performance to optimise strategies.
- Collaborative mindset, able to work effectively with cross-functional teams, including sales, product, and communications.
- Creative thinker, open to new marketing approaches and digital channels, with a focus on innovation and impact.
- Comfortable with occasional international travel for launches, trainings, or industry events.
- Proficient in Microsoft Office, CRM tools, and marketing analytics platforms.
- Right-to-work in the UK.
Benefits:
- Competitive performance-based remuneration.
- Company car.
- Scottish Widows workplace pension.
- 25 days paid holiday plus public holidays.
- Car Salary Sacrifice Scheme.
- Department and company-wide team-building events.
- Opportunity to contribute to Europe’s transition to zero-emissions transportation and the decarbonization of the economy.
Company Purpose:
We are committed to building a zero-emission future that reconnects humanity with nature and delivers a world of clean air. Join our diverse and dynamic team to create a positive impact on the environment and society.
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Head of Marketing employer: BYD Europe
Contact Detail:
BYD Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past marketing campaigns and product launches. Use visuals and data to demonstrate your impact. This will not only impress potential employers but also give you confidence when discussing your experience.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing initiatives and their approach to zero-emission vehicles. Be ready to discuss how your experience aligns with their goals. Tailoring your responses shows you’re genuinely interested and invested in their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get your application in and let’s make an impact together!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in automotive marketing and any successful campaigns you've led. We want to see how you can drive our brand forward!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about zero-emission transportation and how your skills align with our mission. Be genuine and let your personality come through.
Showcase Your Project Management Skills: Since this role involves juggling multiple projects, give us examples of how you've successfully managed timelines and budgets in past roles. We love seeing how you keep everything on track while delivering great results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at BYD Europe
✨Know Your Market
Before the interview, dive deep into the UK automotive market. Understand current trends, consumer behaviour, and what competitors are doing. This knowledge will help you speak confidently about how you can drive marketing strategies that resonate with customers.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your role in product launches and how your strategies contributed to brand growth. Use data to back up your claims and demonstrate your impact.
✨Collaborate and Communicate
Emphasise your ability to work with cross-functional teams. Be ready to share experiences where collaboration led to successful outcomes. Strong communication skills are key, so practice articulating complex ideas in a simple, engaging way.
✨Be Data-Driven
Demonstrate your analytical skills by discussing how you've used market research and data analysis to inform your marketing strategies. Show that you're comfortable interpreting insights and adjusting campaigns based on performance metrics.
