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- Tasks: Lead marketing strategies and product launches for UK passenger cars.
- Company: Join a forward-thinking company committed to zero-emission transportation.
- Benefits: Enjoy competitive pay, a company car, and 25 days holiday.
- Why this job: Make a real impact in the automotive industry while promoting sustainability.
- Qualifications: Experience in automotive marketing and strong project management skills required.
- Other info: Opportunity for occasional international travel and team-building events.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
About the Role:
We are seeking a dynamic Head of Marketing to drive the UK passenger car marketing strategy. You will lead product launches, develop impactful campaigns, and ensure our vehicles resonate with UK customers. This is an exciting opportunity to shape our brand presence, support the transition to zero-emission transportation, and make a meaningful impact in the automotive industry.
Key Responsibilities:
- Lead product launches, marketing initiatives, and communications for UK passenger car models.
- Develop and implement comprehensive marketing campaigns, including strategies, goals, and execution plans.
- Collaborate with cross-functional teams to produce effective promotional materials.
- Refine the UK-specific localisation of vehicle selling points.
- Create schedules, manage deadlines, and oversee project timelines.
- Conduct market research and analyse data to guide strategy.
- Provide guidance on product pricing, budgeting, and strategic positioning.
Ideal Candidate Profile:
- Proven experience in automotive marketing, with a track record of successfully launching vehicles, executing campaigns, and driving brand growth.
- Deep understanding of the UK automotive market, consumer behaviour, and competitive landscape.
- Strong project management skills, able to plan, coordinate, and execute multiple marketing initiatives on time and within budget.
- Excellent communication, presentation, and storytelling skills, with the ability to translate complex product features into compelling marketing messages.
- Data-driven and analytical, capable of interpreting market insights, customer feedback, and campaign performance to optimise strategies.
- Collaborative mindset, able to work effectively with cross-functional teams, including sales, product, and communications.
- Creative thinker, open to new marketing approaches and digital channels, with a focus on innovation and impact.
- Comfortable with occasional international travel for launches, trainings, or industry events.
- Proficient in Microsoft Office, CRM tools, and marketing analytics platforms.
- Right-to-work in the UK.
Benefits:
- Competitive performance-based remuneration.
- Company car.
- Scottish Widows workplace pension.
- 25 days paid holiday plus public holidays.
- Car Salary Sacrifice Scheme.
- Department and company-wide team-building events.
- Opportunity to contribute to Europe’s transition to zero-emissions transportation and the decarbonization of the economy.
Company Purpose:
We are committed to building a zero-emission future that reconnects humanity with nature and delivers a world of clean air. Join our diverse and dynamic team to create a positive impact on the environment and society.
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Head of Marketing employer: BYD Europe
Contact Detail:
BYD Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the automotive industry, especially those who have experience in marketing roles. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends in automotive marketing.
✨Tip Number 2
Stay updated on the latest developments in zero-emission transportation and how they impact consumer behaviour. This knowledge will not only enhance your understanding of the market but also demonstrate your commitment to the company's mission during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your project management skills and how you coordinated cross-functional teams to achieve results, as this is crucial for the Head of Marketing role.
✨Tip Number 4
Familiarise yourself with the company's brand and current marketing strategies. Understanding their positioning in the UK market will allow you to propose innovative ideas that align with their goals, making you a more attractive candidate.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in automotive marketing, particularly any successful vehicle launches and campaigns. Use specific metrics to demonstrate your impact and align your skills with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the UK automotive market and your vision for the brand's marketing strategy. Be sure to mention how your creative thinking and data-driven approach can contribute to the company's goals.
Showcase Project Management Skills: In your application, emphasise your project management abilities. Provide examples of how you've successfully coordinated multiple marketing initiatives, managed deadlines, and worked with cross-functional teams.
Highlight Collaborative Experience: Demonstrate your collaborative mindset by including examples of how you've worked effectively with sales, product, and communications teams. This will show that you can thrive in a team-oriented environment.
How to prepare for a job interview at BYD Europe
✨Showcase Your Automotive Marketing Experience
Make sure to highlight your previous experience in automotive marketing during the interview. Discuss specific campaigns you've led, vehicles you've launched, and how your strategies have driven brand growth in the past.
✨Demonstrate Your Understanding of the UK Market
Be prepared to discuss the nuances of the UK automotive market. Show that you understand consumer behaviour, competitive dynamics, and how to tailor marketing strategies to resonate with UK customers.
✨Emphasise Project Management Skills
Since the role requires managing multiple marketing initiatives, be ready to share examples of how you've successfully planned, coordinated, and executed projects on time and within budget. Highlight any tools or methodologies you use to stay organised.
✨Prepare for Data-Driven Discussions
As the role is data-driven, come equipped with examples of how you've used market research and analytics to inform your marketing strategies. Be ready to discuss how you've interpreted customer feedback and campaign performance to optimise results.
