At a Glance
- Tasks: Bring beauty to life through impactful trade marketing and stunning visual merchandising.
- Company: Join BY TERRY, a luxury beauty brand redefining beauty standards.
- Benefits: Hybrid working, creative environment, and direct impact on brand experience.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Shape the retail experience for a fast-growing luxury beauty brand.
- Qualifications: 3-5 years in trade marketing or visual merchandising, preferably in beauty.
The predicted salary is between 40000 - 50000 £ per year.
Founded in the heart of Paris in 2000 by the iconic Terry de Gunzburg, BY TERRY believes in the transformative power of ‘Makeup that Cares’. Our commitment goes beyond luxury - it’s about empowering individuals with skin-loving formulas that celebrate and enhance natural beauty, tailored to each person’s style and life experiences. We champion the beauty of every individual, offering an innovative range of high-quality makeup and skincare designed to not only magnify but also improve skin day by day.
Join BY TERRY, and be part of a team that values creativity and a commitment to redefining beauty standards. Immerse yourself in a world where every day is an opportunity to inspire and be inspired. Together at BY TERRY, we make it up, we make it real, we make it recur.
We are now looking for a highly motivated Trade Marketing & Visual Merchandising Manager to bring our brand to life across all retail touchpoints, delivering impactful trade marketing plans, exceptional in-store execution and consistent visual merchandising excellence.
The Role
This role is responsible for supporting the execution of trade marketing and visual merchandising activity across the UK & Ireland, ensuring By Terry is consistently and beautifully represented across all retail partner channels. Working closely with the Commercial and Retail teams, you will help bring Joint Business Plans to life, deliver seasonal activations and support new product launches, while ensuring strong brand storytelling and commercial impact across both in-store and online environments.
Key Responsibilities
- Trade Marketing
- Partnering with retail sales teams and key internal stakeholders, you will support the execution of trade marketing plans that drive brand visibility, customer engagement and sell-out performance.
- Support delivery of trade marketing plans across all retail partners.
- Coordinate retailer promotional calendars and key seasonal moments.
- Lead execution of Gift with Purchase (GWP), sampling and promotional activity.
- Assist with retail media, CRM and digital activations across partner channels.
- Adapt brand assets and campaign materials for retailer requirements.
- Ensure campaigns are executed consistently across all retail touchpoints.
- Support post-campaign reporting and performance analysis.
- Visual Merchandising & In-Store Execution
- You will help bring the By Terry brand world to life in-store through consistent and premium visual merchandising execution.
- Support rollout of permanent and seasonal VM updates across retail partners.
- Coordinate new fixture installations, gondola updates and in-store animations.
- Ensure consistent execution of POS materials, testers and merchandising guidelines.
- Work with Global VM teams to localise creative assets for UK & Ireland retailers.
- Support store openings, seasonal updates and retail activations.
- Monitor VM standards and ensure brand consistency across all doors.
- Commercial, Insights & Reporting
- Support tracking of trade marketing and VM spend against budget.
- Assist in monitoring sell-in and sell-out performance across retailers.
- Support preparation of campaign performance reports and insights.
- Identify opportunities to improve ROI and campaign effectiveness.
- Monitor competitor activity, market trends and retailer activity.
About You
- 3–5 years’ experience in trade marketing, retail marketing or visual merchandising within beauty or luxury retail.
- Strong understanding of both in-store and online retail environments.
- Experience supporting retail activations, VM rollouts or promotional campaigns.
- Highly organised with strong project management skills.
- Commercially aware with a strong interest in retail performance and ROI.
- Confident communicator with strong relationship-building skills.
- Comfortable working in a fast-paced, entrepreneurial environment.
- Strong Microsoft Excel and PowerPoint skills.
You are hands‑on, detail‑driven and passionate about bringing beauty brands to life in retail environments.
What we offer
- Hybrid working based in London.
- A creative, entrepreneurial and collaborative working environment.
- A role where your work directly shapes how the brand is experienced in retail.
- Opportunity to join a fast‑growing luxury beauty brand with global ambition.
Trade Marketing & Visual Merchandising Manager in London employer: BY TERRY
At BY TERRY, we pride ourselves on being an exceptional employer that fosters creativity and collaboration in the heart of London. Our hybrid working model allows for flexibility while you contribute to a fast-growing luxury beauty brand that values individual expression and innovation. With opportunities for professional growth and a commitment to redefining beauty standards, joining our team means being part of a vibrant culture where your contributions directly impact how our brand is experienced across retail environments.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing & Visual Merchandising Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BY TERRY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BY TERRY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BY TERRY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BY TERRY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing & Visual Merchandising Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BY TERRY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BY TERRY:Show us that you’ve done your homework! In your application, briefly mention what you admire about BY TERRY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BY TERRY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BY TERRY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BY TERRY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
