E-Commerce Manager - Digital in London

Vali is seeking an E-Commerce Manager to lead the strategic direction and operational performance of the BDV digital storefront at a pivotal stage in the brand's commercial growth. This senior commercial role holds full accountability for online revenue, conversion, retention, and customer lifetime value across the BDV product portfolio.

This is a rare opportunity to shape the direct to consumer engine of one of the most distinctive luxury medical brands in the world. The successful candidate will combine sharp commercial acumen with digital craftsmanship, deep Magento expertise, fluency in AI driven workflows, and an instinct for the elevated retail experience BDV is known for.

• Lead the development and delivery of the BDV global e-commerce strategy, aligned to the brand's product roadmap, launch sequence, and commercial objectives.
• Own the digital storefront profit and loss, with accountability for revenue, conversion rate, average order value, customer acquisition cost, and customer lifetime value.
• Define and deliver quarterly and annual e-commerce targets across the full product portfolio.
• Develop pricing, promotional, and bundling strategies that protect brand equity while driving sustainable revenue growth.
• Serve as the senior commercial voice on all matters relating to the BDV digital storefront and report directly to Dr.
• Own the BDV Magento storefront end to end, including catalogue management, attribute and category architecture, extension management, theme configuration, and release planning.
• Lead the technical roadmap for the Magento platform in close collaboration with the technical lead, prioritising upgrades, integrations, and performance work that drive conversion and retention.
• Manage Magento integrations across Klaviyo, Pabau, payment providers, shipping, tax, and analytics, ensuring data integrity across the stack.
• Oversee Magento security, patching, performance monitoring, and platform stability, working with the technical lead to maintain merchant grade reliability.

• Own the operational performance of the BDV digital storefront, including site speed, uptime, mobile experience, and checkout flow.
• Oversee product page optimisation across the full BDV portfolio within Magento, ensuring every product detail page reflects clinical accuracy, brand voice, and conversion best practice.
• Manage Magento content workflows, including landing page builds, campaign pages, category merchandising, and seasonal updates.

• Lead a structured testing programme across landing pages, product detail pages, cart, and checkout to drive measurable improvements in conversion.
• Lead the e-commerce execution of all product launches, including device, skincare, and longevity propositions.
• Coordinate with the Communications team on launch storytelling, content sequencing, and campaign rollout.
• Own the merchandising calendar, including seasonal campaigns, gifting moments, and category specific activations.
• Manage the production and approval pipeline for product photography, video, and copy assets used across the digital storefront.
• Embed AI driven workflows across the e-commerce function to accelerate analysis, content production, merchandising, and customer service operations.
• Build prompt libraries, custom workflows, and skill based systems that allow the wider team to operate at higher speed and quality without compromising brand voice or clinical accuracy.
• Partner with the Communications and Clinical teams to ensure all AI generated outputs meet BDV editorial, regulatory, and brand standards before publication.

• Build and maintain a clear performance dashboard covering revenue, conversion, traffic, retention, and product level metrics.
• Deliver weekly and monthly commercial reporting to Dr. Vali and the senior leadership team, with a clear point of view on performance and recommended action.
• Work in close partnership with the Communications, Clinical, and Operations functions to ensure all e-commerce activity reflects clinical accuracy, brand integrity, and operational reality.
• Collaborate with the Communications team on email marketing, content production, influencer activation, and the affiliate programme.
• Manage external vendor and agency relationships across e-commerce platform, performance media, AI tooling, and analytics.

• A minimum of 3 years of experience in a senior e-commerce, digital, or direct to consumer commercial role.
• Deep hands on experience managing and optimising a Magento storefront (Magento 2 or Adobe Commerce), including catalogue management, attribute and category architecture, extension and theme management, release planning, and merchant facing configuration.
• Demonstrable experience managing Magento integrations across email, payment, shipping, tax, and analytics platforms.
• Comfortable briefing, managing, and quality assuring Magento developers and agencies, with sound judgement on what should be built in house versus delivered through a partner.
• A proven track record of growing online revenue and improving conversion in a luxury, premium, or medically adjacent brand environment.
• Demonstrable fluency with AI tools applied to commercial workflows, including large language models, AI assisted analytics, AI driven personalisation engines, and prompt engineering for repeatable team workflows.
• Hands on knowledge of Klaviyo, Google Analytics 4, and conversion testing tools.
• Strong analytical capability, with the ability to translate data into a clear commercial point of view.
• Excellent written and verbal communication skills, with sound editorial judgement and respect for brand voice.
• Familiarity with regulatory and compliance considerations within the cosmetic, medical, or wellness sector is highly desirable.
• A commercially minded e-commerce leader with impeccable taste and editorial judgement.
• Equally confident with profit and loss accountability and pixel level attention to brand detail.
• Curious about AI as a commercial multiplier, with a track record of integrating new tools without losing the human craft that defines a luxury brand.
• Exceptionally organised and able to operate across multiple high priority workstreams without compromising quality.
• Curious about consumer behaviour, with a structured approach to testing, learning, and scaling what works.

• Leadership and development training throughout your career.
• Senior exposure to a globally ambitious, founder led luxury brand at a high growth stage.
• 28 days holiday allowance including bank holidays.
• Access to clinical and medical grade training.
• Cosmetic dermatology and medical wellness programmes.

Vali actively creates a culture of inclusivity and respects that diversity in the workplace leads to a positive and stronger team. It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, colour, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information, or any other criteria protected by applicable law.