Director of Earned & Owned Media in Marlow

You are looking for a leadership role where you can take charge of all earned and owned media and marketing initiatives for well-known retail destinations and brands. You thrive in client-facing roles and have the skills and experience required to implement holistic earned & owned media strategies that build brand reputation, drive engagement, and amplify client visibility. You’re ready and able to play a key role in shaping the growth of a cross-functional team of Earned and Owned media specialists, to develop your career, and make a lasting impact.

Due to continued business growth, we are looking to recruit a Director of Earned & Owned Media based near Marlow to lead and oversee all non-paid media channels – including PR (traditional and digital media relations), owned content (blogs, newsletters, brand content), social media, influencer partnerships, experiential marketing and events.

BWP is an award-winning destination marketing agency. We elevate brands with impactful, creative strategies that bring people to places to achieve commercial growth. Our integrated marketing campaigns support the growth of brands like The Trafford Centre, Gravity and IKEA.

All our employees enjoy the standard benefits you’d expect - a competitive salary (in this case £80k+); 25 days paid holiday plus bank holidays and an extra day for your birthday; and a pension scheme. Plus, we also offer:

• Hybrid working – enjoy three days collaborating and building strong working relations with colleagues in our Marlow offices (Monday, Wednesday & Thursday) and two days working from anywhere.
• Company bonus scheme (discretionary) – if BWP does well, so do you. You can get up to 10% of annual salary as a bonus.
• Company wellbeing programme including a free counselling service as needed.
• A culture of appreciation, reward, and recognition with monthly and quarterly awards and celebrations.
• A busy social calendar with regular company socials.

As a new role for the agency, you have scope to make the role your own, but your key responsibilities will include:

• Strategic leadership and planning
  • Work with department heads to develop and implement holistic earned & owned media strategies aligned with clients’ objectives and overall agency vision.
  • Build integrated communications plans combining PR, content, social, influencer and experiential output in a coordinated way.
  • Define annual/quarterly goals, KPIs, and success metrics; monitor performance across earned, owned and shared channels and use this data to optimise ongoing strategy and prove the value of earned and owned media.
• Leading and overseeing a cross-functional team of Earned and Owned media specialists
  • Take ultimate accountability of non-paid media teams, work and performance.
  • Lead, manage and oversee the teams responsible for: PR, Media & Influencer relations; Content and Owned Media; Social Media Strategy & Community / Engagement; Experiential, Activations & Event-based Marketing.
  • Manage budgets, timelines, and resources efficiently to meet both client and agency objectives.
  • Define team structure and roles; recruit and mentor team members; evaluate team performance; set clear responsibilities and expectations.
• Cross-functional collaboration and stakeholder management
  • Coordinate and collaborate with other agency leads to ensure integrated, coherent storytelling across all organic and earned touchpoints.
  • Work closely with the Business Development Manager, Business Directors and Company Directors to ensure the growth of non-paid media channels and clients.
• Relationship building and growing your clients
  • Develop and maintain strong personal relationships with senior client stakeholders so BWP is seen as a valued and respected member of their extended marketing team.
  • Attend and present at client meetings and understand the bigger client picture.
  • Liaise with clients, executives and external partners/stakeholders; advise on communications strategy, media positioning, influencer and experiential opportunities.
  • Identify additional opportunities to grow margin and standing; sell in new projects and ideas to clients with passion and enthusiasm; work with colleagues to drive account growth.

For this senior role, we are looking for someone who has:

• 10+ years demonstrable experience building brand reputation, driving engagement, and amplifying client visibility.
• Proven track record of leading integrated earned & owned media campaigns across multiple clients/brands.
• Strong leadership and project management skills and is able to coordinate multiple campaigns, teams, stakeholders, budgets and timelines.
• Is comfortable handling crisis communications, reputation issues and reactive media situations.
• Has experience in experiential marketing or events.
• Is able to use data and insight to shape strategy, measure impact, present results to clients or senior execs.
• Is passionate about creating an environment where you and your colleagues thrive, develop and grow.
• Can be office-based in our Marlow office three days a week (Monday, Wednesday & Thursday).

If this sounds like the role for you and you tick our ideal candidate boxes, we welcome your application. If we agree you have the experience and skillset we’re looking for, we’ll be in touch to invite you to a Teams interview with our MD. Nail that interview and you’ll be invited to an in-person interview and asked to present to some more of the team you’ll be working alongside.