Business Director (Retail/Leisure/Property Marketing) in Marlow

Salary: £75k+ depending on experience

You are a strategic marketer with expert knowledge of the retail, leisure, and property industry and you’re looking for a role where you can lead a team of people to drive the growth of some of the best retail destinations in the UK. We are BWP, an award-winning destination marketing agency based in Marlow. Due to continued business growth, we’re looking for a Business Director to join our Client Services team.

Someone who can:

• Lead your team, encouraging them to push the boundaries and produce better work and results
• Grow accounts and help us to win new ones by identifying opportunities and converting business

If you have 15+ years’ experience of marketing in the retail, leisure and/or property industry, then we welcome your application.

What is BWP and why should I work for the agency?

BWP is an award-winning destination marketing agency. We elevate brands with impactful, creative strategies that bring people to places to achieve commercial growth. Our work supports the growth of household name brands and destinations like Trafford Centre, Gravity, Dalton Park, IKEA and Livingston Designer Outlet.

All our employees enjoy the standard benefits you’d expect - a competitive salary (in this case £75k+); 25 days paid holiday plus bank holidays and an extra day for your birthday; and a pension scheme. Plus, we also offer:

• Hybrid working – everyone at the agency enjoys three days collaborating and building strong working relations with colleagues in our Marlow town centre offices (Monday, Wednesday & Thursday) and two days working from anywhere.
• Company bonus scheme (discretionary) – if BWP does well, so do you. Our Senior Business Directors can get up to 10% of annual salary as a bonus.
• Bespoke Personal Development Plans and the mentoring and support you need to excel in your role.
• A busy social calendar with regular company socials.
• A culture of appreciation, reward, and recognition with monthly and quarterly awards and celebrations.
• Company wellbeing programme including a free counselling service as needed.

What do Business Directors at BWP do?

Our BDs have responsibility for:

• Leading your account team to deliver work/results – taking ultimate accountability of your team, work, accounts, and client relationships.
• Relationship building – developing and maintaining strong personal relationships with senior client stakeholders so BWP is seen as a valued and respected member of their extended marketing team.
• Attending and presenting at client board meetings and understanding the bigger client picture.
• Growing your clients – identifying additional opportunities to grow margin and standing; selling in new projects and ideas to clients with passion and enthusiasm; working with your Account Director to drive account growth.
• Developing your team – acting as a mentor and teacher to the team, leading by example and facilitating personal development of staff through guidance and training.
• New client acquisition – developing new business opportunities, creating new business proposals and running the pitch process.
• Growing the agency – identifying additional opportunities for the agency to grow and adding value to the day-to-day running of the agency by driving the development of internal policies and processes.

What do I need to showcase in my CV to stand out?

Here are our must have’s:

• 15+ years’ experience in a similar marketing agency role – this keeps you in line with the progression paths we have in our Client Services department.
• Retail, leisure, and property marketing experience – we need someone who knows as much as, if not more, about our clients’ industry as our clients do.
• A multi-skilled marketer with demonstrable experience across the entire marketing mix – we’re talking ATL, BTL, TTL, Online and Offline. Our Client Services department is full of hands-on marketers and we need our BDs to possess these skills too in order to coach and lead them.
• Can be office-based in Marlow three days a week (Monday, Wednesday & Thursday) and willing and able to travel to our UK and European clients as and when required.

We are looking for someone who is:

• Commercially minded with market knowledge across the agency landscape and retail/leisure/property sectors
• Isn’t afraid to challenge clients or briefs. Enjoys pushing boundaries and finding new, creative ways of doing things (embodying our value Brave).
• Passionate about creating an environment where you and your colleagues thrive, develop and grow but also have fun and fulfilment (embodying our value Passionate).
• Makes a positive impact – on our clients, colleagues and community (embodying our value Impactful).
• Cares about your team, nurturing them to grow, flourish and shine (embodying our value Human).
• Can be office-based in Marlow three days a week (Monday, Wednesday, and Thursday).

Interested?

If this sounds like the role for you and you meet all our must have’s, we welcome your application. If we agree you could be the newest member of the team, we’ll be in touch to invite you to a Teams interview. Nail that interview and you’ll be invited into the office to meet a few more of the team you’ll be working alongside. Wow them, and the job’s yours.

Please note, we’re aiming to appoint the right candidate to start as soon as possible; therefore, applications will be considered as they are received. We typically respond to all applicants within two weeks of applying.