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- Tasks: Lead a dynamic team to drive growth in retail, leisure, and property marketing.
- Company: Join BWP, an award-winning destination marketing agency based in Marlow.
- Benefits: Enjoy a competitive salary, 25 days holiday, hybrid working, and a pension scheme.
- Why this job: Make a real impact on iconic brands and destinations across the UK.
- Qualifications: 15+ years of marketing experience in retail, leisure, or property industries.
- Other info: Collaborative environment with opportunities for personal and professional development.
The predicted salary is between 63000 - 84000 £ per year.
You are a strategic marketer with expert knowledge of the retail, leisure, and property industry and you’re looking for a role where you can lead a team of people to drive the growth of some of the best retail destinations in the UK. We are BWP, an award-winning destination marketing agency based in Marlow. Due to continued business growth, we’re looking for a Business Director to join our Client Services team.
Someone who can:
- Lead your team, encouraging them to push the boundaries and produce better work and results.
- Grow accounts and help us to win new ones by identifying opportunities and converting business.
If you have 15+ years’ experience of marketing in the retail, leisure and/or property industry, then we welcome your application.
BWP is an award-winning destination marketing agency. We elevate brands with impactful, creative strategies that bring people to places to achieve commercial growth. Our work supports the growth of household name brands and destinations like Trafford Centre, Gravity, Dalton Park, IKEA and Livingston Designer Outlet.
All our employees enjoy the standard benefits you’d expect - a competitive salary (in this case £75k+); 25 days paid holiday plus bank holidays and an extra day for your birthday; and a pension scheme. Plus, we also offer:
- Hybrid working – everyone at the agency enjoys three days collaborating and building strong working relations with colleagues in our Marlow town centre offices.
- Developing your team – acting as a mentor and teacher to the team, leading by example and facilitating personal development of staff through guidance and training.
- New client acquisition – developing new business opportunities, creating new business proposals and running the pitch process.
- Growing the agency – identifying additional opportunities for the agency to grow and adding value to the day-to-day running of the agency by driving the development of internal policies and processes.
What do I need to showcase in my CV to stand out? Here are our must have’s:
- 15+ years’ experience in a similar marketing agency role – this keeps you in line with the progression paths we have in our Client Services department.
- Retail, leisure, and property marketing experience – we need someone who knows as much as, if not more, about our clients’ industry as our clients do.
- A multi-skilled marketer with demonstrable experience across the entire marketing mix – we’re talking ATL, BTL, TTL, Online and Offline.
- Can be office-based in Marlow three days a week (Monday, Wednesday).
Applications will be considered as they are received. We typically respond to all applicants within two weeks of applying.
Business Director (Retail/Leisure/Property Marketing) employer: BWP
Contact Detail:
BWP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Director (Retail/Leisure/Property Marketing)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retail, leisure, and property sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with someone from BWP or similar agencies, make sure to highlight your 15+ years of experience. Share specific examples of how you've driven growth and led teams in previous roles. This will help you stand out as a strong candidate.
✨Tip Number 3
Prepare for interviews by researching BWP’s recent projects and clients. Knowing their work inside out will not only impress them but also give you a chance to discuss how your skills can contribute to their success. Tailor your conversation to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining BWP and being part of their exciting journey in the marketing world.
We think you need these skills to ace Business Director (Retail/Leisure/Property Marketing)
Some tips for your application 🫡
Showcase Your Experience: Make sure to highlight your 15+ years in marketing, especially in retail, leisure, and property. We want to see how your background aligns with our needs, so don’t hold back on those impressive achievements!
Tailor Your CV: Customise your CV to reflect the skills we’re after. Mention your experience across the entire marketing mix – from ATL to BTL and everything in between. This will help us see you as a multi-skilled marketer ready to lead.
Be Passionate in Your Cover Letter: Your cover letter is your chance to show us your enthusiasm for the role and the agency. Share why you’re excited about working with BWP and how you can contribute to our growth. Let your personality shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered as soon as possible. Plus, it’s super easy!
How to prepare for a job interview at BWP
✨Know Your Industry Inside Out
Make sure you brush up on the latest trends and challenges in retail, leisure, and property marketing. Being able to discuss these topics confidently will show that you’re not just experienced but also passionate about the industry.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Think about specific situations where you encouraged your team to push boundaries and achieve great results. This will demonstrate your ability to mentor and develop others.
✨Be Ready to Discuss Growth Strategies
Have a few ideas in mind about how you would approach account growth and new client acquisition. BWP is looking for someone who can identify opportunities, so being proactive in your thinking will impress them.
✨Demonstrate Your Multi-Skilled Marketing Expertise
Be prepared to talk about your experience across different marketing channels. Whether it’s ATL, BTL, or digital strategies, showcasing your versatility will highlight that you can lead a hands-on team effectively.