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For Companies At a Glance
- Tasks: Drive new business and nurture client relationships in a dynamic digital agency.
- Company: Join BWAR, a thriving digital agency with a no-nonsense culture.
- Benefits: Competitive salary, uncapped commission, private office, and early Friday finishes.
- Other info: Exciting pipeline of AI-led products launching in 2026.
- Why this job: Be part of an ambitious team making a real impact in the digital world.
- Qualifications: Proven experience in account management or sales within digital marketing.
The predicted salary is between 30000 - 40000 £ per year.
About BWAR
BWAR is an established digital agency based in the heart of Stoke-on-Trent. We've spent over a decade helping businesses grow through powerful websites, bespoke software, mobile apps, and results-driven marketing. We have a large volume of clients ranging across all sectors, mostly sole traders and SMEs and an exciting pipeline of AI-led products launching in 2026. This is a genuinely exciting time to join us. We're a tight-knit, ambitious team that values straight talking, hard work, and getting things done. No corporate fluff. No layers of management. Just smart people building great things for great clients.
The Role
We're looking for an experienced Account Manager to take ownership of new business development and look after our growing portfolio of existing clients. You'll have your own office, the freedom to manage your own day, and the full backing of our technical, design, and marketing teams behind every pitch and proposal you make. This is a hands-on, commercial role. If you love picking up the phone, building relationships, and closing deals — read on.
What You’ll Be Doing
- Generating new business through proactive cold calling, outreach, and follow-up
- Managing and growing relationships with our existing client base
- Selling our full range of services: websites, mobile apps, custom software, hosting, SEO, social media, and AI solutions
- Understanding client needs and matching them with the right BWAR solution
- Preparing quotes, proposals, and presentations
- Hitting (and beating) monthly sales and account growth targets
- Working closely with our development, design, and marketing teams to deliver for clients
- Keeping our CRM up to date and your pipeline health
About You
This isn’t an entry-level role. We need someone who can hit the ground running, so previous experience in our industry is essential. You’ll need:
- Proven experience as an Account Manager or Sales Executive within the digital, web, software, or marketing industry
- A confident, professional telephone manner — you’re not afraid of cold calling
- A strong track record of hitting and exceeding sales targets
- Excellent commercial instincts and the ability to spot opportunities
- Self-motivation and the ability to work on your own initiative (you’ll have your own office)
- Solid understanding of websites, digital marketing, and software services
- Great written and verbal communication skills
- Organised, reliable, and target-driven
Monday to Thursday: 9:00am – 5:00pm
Friday: 9:00am – 3:00pm
Office based at our Stoke-on-Trent HQ (51 Upper Huntbach Street, ST1 2BX)
Early Friday finish every week — perfect for getting the weekend started
What We Offer
- Competitive basic salary plus uncapped commission
- Your own private office
- Early finish every Friday
- A real opportunity to earn — our products and services genuinely sell
- Supportive, no-nonsense team culture
- Modern city-centre office with parking nearby
- Full backing of an experienced technical and creative team
How to Apply
Send your CV and a brief covering note telling us why you’re the right person for the role to: BWAR Limited | 51 Upper Huntbach Street, Stoke-on-Trent, ST1 2BX. No agencies please.
Account Manager in Stoke-on-Trent employer: BWAR Ltd
Contact Detail:
BWAR Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager in Stoke-on-Trent
✨Tip Number 1
Get to know the company inside out! Research BWAR's projects, values, and team culture. This will help you tailor your conversations and show that you're genuinely interested in being part of their ambitious team.
✨Tip Number 2
Practice your pitch! Since this role is all about building relationships and closing deals, rehearse how you'll present yourself and your experience. Make it engaging and confident — remember, you want to stand out!
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences at BWAR and any tips they might have for you. This can give you insider knowledge and potentially a foot in the door.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and ready to hit the ground running.
We think you need these skills to ace Account Manager in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Account Manager role. Highlight your experience in digital marketing, sales, and client management. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Note: Your cover note is your chance to shine! Keep it brief but impactful. Tell us why you're the perfect fit for BWAR and how you can contribute to our exciting projects. Remember, we love straight talking!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Include specific examples of how you've hit or exceeded sales targets in the past. We’re all about results-driven work here at BWAR.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at BWAR Ltd
✨Know Your Stuff
Before the interview, make sure you’re well-versed in BWAR's services and recent projects. Familiarise yourself with their digital marketing strategies, software solutions, and any AI products they have in the pipeline. This will show that you're genuinely interested and ready to contribute.
✨Showcase Your Success
Prepare specific examples of how you've successfully managed accounts or closed deals in the past. Use metrics to highlight your achievements, like exceeding sales targets or growing client relationships. This will demonstrate your capability and fit for the role.
✨Practice Your Pitch
Since this role involves a lot of client interaction, practice your cold calling and pitching skills. You might even want to role-play with a friend or colleague. Being confident and articulate during the interview will reflect how you’ll handle real client calls.
✨Ask Smart Questions
Prepare thoughtful questions about BWAR’s future projects, team dynamics, and client management strategies. This not only shows your interest but also helps you gauge if the company culture aligns with your values. Remember, it’s a two-way street!