At a Glance
- Tasks: Lead sales enablement and create impactful marketing strategies in a fast-paced fintech environment.
- Company: Join a dynamic fintech company focused on innovation and collaboration.
- Benefits: Enjoy competitive salary, stock options, flexible working, and travel opportunities.
- Other info: Be part of a diverse team in an open and creative workspace.
- Why this job: Make a real impact by shaping product narratives and driving customer engagement.
- Qualifications: Experience in fintech or crypto, with skills in sales enablement and AI automation.
The predicted salary is between 54000 - 66000 £ per year.
As Product Marketing Manager, you will own and scale BVNK’s sales enablement, ensuring the commercial team has clear, compelling narratives and tools to close deals. You’ll design an enablement system across product education, market intelligence and AI-driven workflows, uniting Product, Sales and Marketing. You’ll translate customer insights into positioning and campaign priorities, accelerating adoption and expansion. This role offers impact across live deals, product launches and customer communications in a fast-growing fintech environment.
Pay / Benefits
- Fair and competitive salary
- Employee stock options
- Flexible/hybrid working
- Travel opportunities
- Open and creative environment
- Diversity and inclusion
Responsibilities
- Build and scale a sales enablement system spanning product education, competitive intelligence, and AI-driven workflows
- Own structured customer insights program across sales, solutions, and support (interviews, surveys, win/loss, churn) and turn findings into actionable updates
- Define and execute customer communications strategy and calendar for launches, deprecations, onboarding and retention
- Plan and run product adoption campaigns to drive usage and expansion among existing customers
- Maintain a single source of truth for product positioning and capability info used by customer-facing teams; brief teams on launches and maintain consistent messaging
- Track competitor activity and pricing moves to inform retention and expansion
- Automate repeatable workflows (insight capture, reporting, comms) using AI tooling (e.g., n8n, LLMs)
- Collaborate across Product, Sales and Marketing to align on messaging, targets and success metrics
- Support cross-sell and upsell programs based on customer usage and fit
- Provide account managers and CSMs with messaging, talking points, and collateral for customer conversations
Key requirements
- Experience in fintech, payments, or crypto/stablecoin infrastructure
- Track record of building sales enablement programmes and systems
- Strong understanding of competitive positioning and market intelligence frameworks
- Experience implementing automation and AI tooling in marketing or sales workflows
- Proven ability to work cross-functionally and drive alignment across Product, Sales, and Marketing
- Structured, systems-thinking mindset with a bias for execution
- Cross-functional collaboration
- Strategic thinking
- Execution-focused
- AI-driven workflows
- Automation tooling (e.g., n8n)
- LLMs for content and automation
Product Marketing Manager employer: BVNK
BVNK is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration in the rapidly evolving fintech landscape. With flexible working hours, a culture of growth and inclusivity, and opportunities for global travel, employees are empowered to thrive both personally and professionally. Joining BVNK means being part of a world-class team dedicated to revolutionising money movement, backed by the strength of Mastercard's global network.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BVNK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BVNK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BVNK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BVNK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BVNK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BVNK:Show us that you’ve done your homework! In your application, briefly mention what you admire about BVNK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BVNK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BVNK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BVNK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
