Overview
As Product Marketing Manager, you will own and scale BVNK’s sales enablement, ensuring the commercial team has clear, compelling narratives and tools to close deals. You’ll design an enablement system across product education, market intelligence and AI-driven workflows, uniting Product, Sales and Marketing. You’ll translate customer insights into positioning and campaign priorities, accelerating adoption and expansion. This role offers impact across live deals, product launches and customer communications in a fast-growing fintech environment.
Pay / Benefits
- Fair and competitive salary
- Employee stock options
- Flexible/hybrid working
- Travel opportunities
- Open and creative environment
- Diversity and inclusion
Responsibilities
- Build and scale a sales enablement system spanning product education, competitive intelligence, and AI-driven workflows
- Own structured customer insights program across sales, solutions, and support (interviews, surveys, win/loss, churn) and turn findings into actionable updates
- Define and execute customer communications strategy and calendar for launches, deprecations, onboarding and retention
- Plan and run product adoption campaigns to drive usage and expansion among existing customers
- Maintain a single source of truth for product positioning and capability info used by customer-facing teams; brief teams on launches and maintain consistent messaging
- Track competitor activity and pricing moves to inform retention and expansion
- Automate repeatable workflows (insight capture, reporting, comms) using AI tooling (e.g., n8n, LLMs)
- Collaborate across Product, Sales and Marketing to align on messaging, targets and success metrics
- Support cross-sell and upsell programs based on customer usage and fit
- Provide account managers and CSMs with messaging, talking points, and collateral for customer conversations
Key requirements
- Experience in fintech, payments, or crypto/stablecoin infrastructure
- Track record of building sales enablement programmes and systems
- Strong understanding of competitive positioning and market intelligence frameworks
- Experience implementing automation and AI tooling in marketing or sales workflows
- Proven ability to work cross-functionally and drive alignment across Product, Sales, and Marketing
- Structured, systems-thinking mindset with a bias for execution
- Cross-functional collaboration
- Strategic thinking
- Execution-focused
- AI-driven workflows
- Automation tooling (e.g., n8n)
- LLMs for content and automation
Product Marketing Manager in London employer: BVNK
BVNK is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration in the rapidly evolving fintech landscape. With flexible working hours, a culture of growth and inclusivity, and opportunities for global travel, employees are empowered to thrive both personally and professionally. Joining BVNK means being part of a world-class team dedicated to revolutionising money movement, backed by the strength of Mastercard's global network.
