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- Tasks: Lead creative branded campaigns from concept to delivery, balancing ambition with client goals.
- Company: The Independent is a pioneering digital news publisher committed to independent journalism and innovation.
- Benefits: Enjoy a collaborative work environment, opportunities for growth, and the chance to shape impactful content.
- Why this job: Join a dynamic team creating culturally relevant campaigns for top brands in a fast-paced, creative setting.
- Qualifications: Experience in branded content or advertising, strong conceptual thinking, and excellent communication skills required.
- Other info: Diversity and inclusion are core values; we welcome applicants from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
About us
The Independent is an online news publisher that was established in 1986 as a national newspaper independent of party political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability, and to safeguard its values and journalism for the future.
The Independent has always thrived through innovation and change. It was the first British newspaper to add a Saturday magazine; the first to give photography the same prestige as a news copy; the first to challenge the Westminster lobby system of closed briefings; the first broadsheet to move to the more compact ‘tabloid’ format; the first to launch a concise quality compact paper; and the first – and only – major newspaper to pull off a successful transformation to fully digital publishing.
Through The Independent, Independent TV, eCommerce, indy100, subscriptions and other ‘reader revenues’, The Independent plans to continue the work of many decades, bringing much-needed independent journalism to over 100 million unique global visitors a month, make its voice ever louder and more insistent the world over.
We have an international editorial team with our main offices in London and New York.
In 2024 The Independent’s portfolio of brands increased through a new licencing partnership with BuzzFeed Inc. to operate the BuzzFeed brands in the UK – BuzzFeed UK, Tasty, Seasoned and HuffPost UK. The additional brands echo the existing business ethos and allow for increased audiences and a further strategic diversification of revenue streams.
The team
We are looking for a passionate Midweight Creative to join our UK Branded Content team. Based in London and reporting to our Creative Director, you will create compelling branded campaigns full of boundary pushing ideas and impactful digital & social content strategies for AAA clients, seeing these through from pitch to delivery.
You are knowledgeable about digital publishing and social strategy, and have experience creating content in the sponsored content or advertising space. You have a natural understanding and passion for the digital, pop culture and lifestyle landscape, and an intimate knowledge of all things internet. You\’ll be collaborative with an excellent ability to collaborate, and inspire others in the business.
Diversity, Equity and Inclusion
- We champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone
- We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.
The Independent is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
About the Role
BuzzFeed Inc. is looking for a talented conceptual Midweight or Senior Creative to join our Branded Content team.
This role is about big ideas and end-to-end ownership. You will use cultural insight, creative strategy and sharp conceptual thinking to develop campaigns that cut through for some of the world’s biggest brands. From building out pitch decks to shaping the execution, you will be responsible for ensuring every campaign feels relevant, impactful and true to our audiences.
We are looking for someone who can think socially, understand how ideas live across different platforms, and push creative boundaries while working across multiple projects at once.
What you’ll be doing
• Lead branded campaigns from brief to delivery, balancing creative ambition with client objectives
• Build compelling pitch decks and write persuasive copy for proposals and treatments
• Develop strong social-first ideas rooted in youth culture, digital trends and audience behaviour
• Confidently present ideas to clients, building narratives that win trust and excitement
• Lead post-sale projects from video treatments, scripting and talent briefings through to overseeing edits to ensure the creative vision is delivered
• Partner with production teams, videographers, editors, designers and animators to bring concepts to life
• Shape content across formats, from short-form video and creator-led ideas to integrated campaigns
• Manage multiple projects at once, meeting deadlines without compromising creative quality
• Ensure work is polished, detail-driven and aligned with both client expectations and audience insight
• Stay plugged into culture, platform shifts and new creative possibilities, applying this knowledge to your work
What we’re looking for
• Experience as a creative in a branded content, social-first or advertising environment
• Strong conceptual thinker with the ability to generate and shape original campaign ideas
• Excellent copywriting skills across decks, treatments and campaign storytelling
• Confident communicator who can lead client conversations and articulate creative vision
• Proven track record of delivering high-quality campaigns that connect with audiences and perform commercially
• Experience working in quick-turnaround environments, managing multiple live projects
• Solid understanding of how content works across social platforms, with a particular focus on video
• Knowledge of production processes including budgets, timings and deliverables
• Passion for youth culture, internet trends and creator-led storytelling
• Ability to create strong and visually engaging pitch presentations in Google Slides
Our values – you will deliver across all our values
Inclusive: We champion diversity in our teams and in our reporting. Working as a team, we put transparency and effective communication at the heart of everything we do.
Innovative: From the very beginning, The Independent has been breaking the mould. We take risks and are always looking to try new ideas in pursuit of excellence.
Independent: Nobody tells us what to think; we make up our own minds and aren’t afraid to do things differently. Like our readers, we value honesty and integrity above outside influences.
We ask that you include a cover letter/portfolio as part of your CV/application.
Midweight/Senior Creative employer: BuzzFeed
Contact Detail:
BuzzFeed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Midweight/Senior Creative
✨Tip Number 1
Familiarise yourself with The Independent's unique voice and style. Understanding their approach to storytelling and how they engage with their audience will help you tailor your ideas and pitches to align with their brand.
✨Tip Number 2
Stay updated on current digital trends and pop culture, especially those that resonate with younger audiences. This knowledge will enable you to create relevant and impactful campaigns that capture attention across various platforms.
✨Tip Number 3
Practice presenting your ideas confidently. Since the role involves pitching to clients, being able to articulate your creative vision clearly and persuasively will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the branded content and advertising space. Building relationships can provide insights into industry expectations and may even lead to referrals or recommendations for the position.
We think you need these skills to ace Midweight/Senior Creative
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Midweight/Senior Creative position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for creative work and your understanding of digital publishing. Use it to showcase your unique ideas and how they can contribute to The Independent's innovative approach.
Showcase Your Portfolio: Include a portfolio that demonstrates your best work in branded content and social-first campaigns. Highlight projects that showcase your ability to think conceptually and deliver high-quality results.
Tailor Your CV: Ensure your CV is tailored to the role by emphasising your experience in digital publishing, advertising, and any relevant skills such as copywriting and project management. Use clear examples to illustrate your achievements.
How to prepare for a job interview at BuzzFeed
✨Showcase Your Creative Portfolio
Make sure to bring a well-curated portfolio that highlights your best work. Include examples of branded campaigns you've led, focusing on the creative process and the impact of your ideas. This will demonstrate your ability to think conceptually and deliver high-quality content.
✨Understand Their Brand and Audience
Before the interview, research The Independent and its various platforms. Familiarise yourself with their audience and the type of content they produce. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their mission.
✨Prepare for Collaborative Discussions
Since the role involves working closely with teams, be ready to discuss your collaborative experiences. Share specific examples of how you've worked with production teams, designers, or clients to bring creative concepts to life. Highlight your communication skills and ability to inspire others.
✨Stay Current with Trends
Demonstrate your passion for youth culture and digital trends during the interview. Be prepared to discuss recent trends in social media and how they can influence branded content. Showing that you're plugged into the latest developments will set you apart as a candidate who can push creative boundaries.