Market Development Lead (Europe) in London

Buyapowa helps regulated brands — insurers, mobile operators, ISPs and energy providers — acquire and retain customers properly. We’re looking for someone who enjoys building the front end of a market.

The role is a sleeves-up, individual contributor role focused on Europe, with a significant emphasis on France. You’ll be working across Buyapowa’s core regulated sectors:

• Insurance
• Mobile / Telecoms
• ISPs
• Energy

We already operate successfully across the UK & Ireland, France, Spain & Portugal, Italy and Greece. What we need now is someone to deepen our presence within those markets — especially France — by opening the right conversations and building systematic momentum.

You won’t be closing deals, managing late-stage sales cycles, or navigating procurement processes. Your job is simpler — and harder:

• Identify the right organisations
• Find the angle
• Open the conversation
• Qualify properly
• Hand it over cleanly
• Then repeat

This is about depth, not noise.

What this job actually feels like:

• Some weeks you’ll be mapping out the French mobile landscape and refining your messaging until the right senior conversation opens.
• Other weeks you’ll spot a pattern in how energy providers talk about retention and adjust your outreach accordingly.
• You’ll build familiarity across sectors.
• You’ll improve your hit rate.
• You’ll create coverage market by market.

There’s no script, no volume-for-volume’s-sake targets, and no micromanagement. But there is accountability.

What we care about:

• Real conversations, not vanity metrics
• Clean, thoughtful handovers to sales
• Pattern recognition across markets
• Momentum that compounds quarter-on-quarter

If the sales team feels better prepared because of how you’ve opened and qualified an opportunity, you’re doing it right.

What you’ll bring:

• Solid experience in B2B SaaS market or business development
• Experience working within regulated industries such as insurance, telecoms, ISPs or energy
• Fluent French (spoken and written) — essential
• Confidence opening senior conversations across European markets
• Comfort working autonomously across territories

You should already know how to:

• Research properly
• Write outreach that sounds human
• Run a credible first call
• Decide what’s worth progressing

We don’t need someone to learn how to prospect. We need someone who already knows how.

This role is not a closing role, management role, strategy deck role, or a high-volume SDR job. This is about working a market properly.

About Buyapowa: Buyapowa exists because traditional marketing became noisy, expensive and increasingly inefficient. We built something different — a structured, measurable way for regulated brands to grow through customer advocacy and reward-led engagement. Today we work with insurers, energy providers, mobile operators and ISPs across Europe and North America. These are serious organisations in regulated industries. They care about trust and long-term customer value.

What makes Buyapowa different:

• We work in regulated markets where credibility matters
• We focus on sustainable growth, not short-term spikes
• We back opinion with data
• We prefer clarity over buzzwords
• We hire adults and treat them like adults.

There’s autonomy here, trust, and accountability. You won’t find heavy process for the sake of it, nor chaos disguised as “startup energy”.

Who this will suit: This role suits someone who enjoys autonomy, doesn’t need scripts, doesn’t need daily validation, takes pride in opening the right doors, and likes building something properly. If you need structure handed to you every day, this won’t be comfortable. If you like being trusted to build momentum from the front, it will.