At a Glance
- Tasks: Create engaging social media content and manage influencer campaigns to drive brand awareness.
- Company: Join a dynamic team at Buy It Direct, shaping the online shopping experience.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Be a key player in launching an exciting new brand with real impact.
- Qualifications: Experience in social media management and content creation is essential.
The predicted salary is between 35000 - 35000 £ per year.
Location: Huddersfield, West Yorkshire
Job Type: Full time, Permanent - 4 days office-based / 1 day home working
Salary: Up to £35,000 DOE
At Buy It Direct, we don’t just sell products; we shape the online shopping experience. With the launch of an exciting new brand on the horizon, we’re looking for a Lifestyle social media & promo campaign manager to turn strong ideas into impactful content and campaigns that truly deliver. This isn’t just a content role. You’ll own social, influencers, and promotional campaigns with a clear focus on driving revenue and performance.
What you’ll be doing
- Social & Influencers
- Content creation: Plan, shoot and edit scroll-stopping Reels, TikToks and native video that bring our product ranges to life.
- Platform ownership: Own the strategy and day-to-day across Instagram, TikTok, Facebook and Pinterest keeping content fresh, relevant and on-brand.
- Influencer management: Find and work with creators who genuinely fit our style, managing relationships and tracking performance across reach, revenue and ROI.
- Community building: Stay close to our audience through DMs and social listening, turning followers into loyal fans of the brand.
- Cross-team coordination: Be the go-to link between teams, keeping everything aligned, on track and delivered when it needs to be.
- Campaigns & Promotions
- End-to-end campaign ownership: Take campaigns from initial planning through to go-live, keeping everything on track and running to schedule. You’ll work closely with different teams to make sure delivery is seamless, set up and test promo codes, and ensure campaigns land across all the right channels.
- Integrated marketing: Bring together organic social, paid media (Meta, Google, TikTok) and email into one clear, joined-up plan that delivers results.
- Email strategy: Curate product selections for CRM campaigns based on seasonal trends and trading opportunities, making sure everything feels on-brand and hits the mark.
- The Brand Guardian (Rebrand & Beyond)
- Voice of the brand: Get under the skin of our tone of voice and visual identity as we evolve from Furniture123 into our new brand, championing it in everything you do.
- Category leadership: Take ownership of the marketing calendar across our Bathrooms and Furniture, keeping plans clear, relevant and on track.
- Physical & digital: Manage projects across both online and in-store from homepage banners and creative briefs to showroom layouts and signage making sure everything feels consistent and well executed.
What we’re looking for
- A visual storyteller: You’re confident with a camera or mobile and tools like Canva, and you know how to create content that stops people mid-scroll.
- Technically confident: You’re comfortable working in the backend of an e-commerce platform, with a strong eye for detail. You can analyse performance and understand the commercial impact of campaigns and promotions.
- Data-led: You don’t just create content because it looks good; you create it because the data shows it works.
- Proactive and organised: You’ve always got ideas, manage your time well, and can juggle a content calendar alongside campaign delivery.
- Collaborative: You’re approachable, work well with others, and aren’t afraid to get stuck in building strong relationships across teams.
Tools of the Trade
- Short-Form Video: Expert at filming/editing (CapCut, Reels, etc.).
- Social Tools: Agora Pulse (or similar) and Pinterest Trends.
- Design: Canva and Creative Briefing.
- General: Microsoft knowledge along with Google Analytics.
Why join us?
You’ll play a key role in launching and scaling a new brand, with real ownership and accountability from day one.
Social Media and Promo Campaign Manager (Lifestyle) in Leeds employer: Buy it Direct
At Buy It Direct, we pride ourselves on being more than just a retailer; we are innovators in the online shopping experience. Located in Huddersfield, our vibrant work culture fosters creativity and collaboration, allowing you to take ownership of exciting campaigns that drive real results. With opportunities for professional growth and a flexible working arrangement, including one day of home working, we offer a supportive environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Promo Campaign Manager (Lifestyle) in Leeds
✨Tip Number 1
Get your social media game on point! Before you even apply, make sure your own profiles are looking sharp. Showcase your creativity and engagement skills by posting content that reflects the vibe of the brand you're aiming for.
✨Tip Number 2
Network like a pro! Connect with people in the industry on platforms like LinkedIn. Join relevant groups and engage in conversations to get your name out there. You never know who might have a lead on that perfect job!
✨Tip Number 3
Prepare for interviews by knowing the brand inside out. Research their current campaigns and think about how you can contribute. Bring fresh ideas to the table that align with their goals, and show them you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. Let’s make it happen together!
We think you need these skills to ace Social Media and Promo Campaign Manager (Lifestyle) in Leeds
Some tips for your application 🫡
Show Your Personality:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject some of your unique style into your cover letter and CV. Make it engaging and relatable, just like the content you’ll be creating for us!
Tailor Your Application:Make sure to tailor your application specifically for the Social Media and Promo Campaign Manager role. Highlight your relevant experience with social media, influencer management, and campaign ownership. We love seeing how your skills align with what we’re looking for!
Be Data-Driven:Since we’re all about results, don’t forget to mention any data-driven successes in your previous roles. Share examples of how your campaigns have performed and the impact they had on revenue. We want to know how you can bring that same success to our new brand!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates. Plus, it shows you’re keen to join our team at Buy It Direct!
How to prepare for a job interview at Buy it Direct
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with their latest trends, features, and how they can be leveraged for marketing campaigns. This will show your potential employer that you’re not just a user but someone who understands the intricacies of each platform.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your ability to create engaging content. Include examples of Reels, TikToks, or any promotional campaigns you've managed. Be ready to discuss your creative process and how you measure the success of your content through data.
✨Understand the Brand Voice
Research Buy It Direct and their new brand thoroughly. Understand their tone of voice and visual identity. During the interview, demonstrate how you would embody this voice in your campaigns and content creation, showing that you can be a true brand guardian.
✨Be Ready to Discuss Collaboration
Since the role involves cross-team coordination, think of examples where you’ve successfully collaborated with others. Be prepared to discuss how you manage relationships and keep projects on track, as this will highlight your proactive and organised nature.
