At a Glance
- Tasks: Win brand funding and run impactful B2B marketing campaigns.
- Company: Join Laptops Direct, a leading tech retailer with exciting growth opportunities.
- Benefits: Competitive salary up to £40,000, bonuses, and career development.
- Other info: Dynamic environment with plenty of room for growth across the group.
- Why this job: Make a real impact in a commercially important role with ownership.
- Qualifications: Experience in sales or marketing, strong communication skills, and a knack for AI tools.
The predicted salary is between 36000 - 44000 £ per year.
B2B Partner Marketing Manager – Laptops Direct
Huddersfield, West Yorkshire · Full time, permanent · Up to £40,000 DOE + bonus · 39.5 hours.
Laptops Direct sells laptops, desktops and IT to businesses, schools and public-sector organisations across the UK, and it's one of the biggest growth opportunities at Buy It Direct.
The tech brands we sell — names like Lenovo, HP, Samsung and Microsoft — set aside marketing funds every year for sellers who can turn it into sales.
Your job is to win more of that money for us, and spend it well.
That's partner marketing: part deal-making, part campaign delivery.
You'll agree plans and funding with the brands, run the B2B campaigns that funding pays for, and prove the results so they come back with more.
What you'll do
Win brand funding.
Build our partner offer, pitch it to tech brands and distributors, and agree the marketing investment behind each plan.
You'll own an annual target for the funding you bring in.
Run B2B campaigns. Plan and deliver campaigns across email, Linked In, paid search, webinars, PR and our website, working with the specialists behind each channel.
Arm the sales team. Give our B2B account managers the briefings, call scripts and collateral to turn every campaign into orders.
Prove the return. Report what each campaign delivered and use it to win the next one.
Line the business up. Work with buying, trading and sales so brand deals, promotions and marketing land at the same time.
What you'll bring
Marketing that sells. You've run campaigns and can show what they made — or you've sold, closed deals or grown accounts and want to move into marketing.
Commercial instinct. Targets, margin and ROI don't put you off.
Persistence. A "no" from a brand is the start of the conversation, not the end.
Confident communication. You can pitch to a brand manager and write copy that persuades an IT buyer.
An AI habit. You already use AI tools every day to research, write and analyse, and you'll help the team do the same.
Experience in IT, channel or partner marketing helps, but ability and attitude count for more than years served.
Tools you'll use: Linked In (organic and paid), our CRM and email platforms, AI tools and Microsoft 365.
What we’re looking for
A natural seller: You’ve won customers, closed deals or grown accounts, in any role or your own business.
Commercially sharp: Comfortable with targets, margin and ROI.
Driven: You keep going when a brand says no. You hate leaving money on the table.
Confident communicator: You can pitch to brands and write persuasively for any audience.
AI-first: You already use AI every day to work faster.
Ability and attitude matter more to us than years of experience.
Tools of the Trade
Linked In (organic and paid), CRM and email tools, AI tools and Microsoft.
Why join us?
A commercially important role with real ownership, and room to grow across the group.
B2B Partner Marketing Manager – Laptops Direct in Huddersfield employer: Buy It Direct
At Buy It Direct, we pride ourselves on fostering a dynamic work environment that encourages innovation and collaboration. As an On Site Logistics Continuous Improvement Lead, you will benefit from our commitment to employee development through tailored training programmes and career progression opportunities. Located in the heart of the UK logistics sector, our team thrives on a culture of continuous improvement, making it an exciting place for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Partner Marketing Manager – Laptops Direct in Huddersfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Buy It Direct and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Buy It Direct are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Buy It Direct on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Buy It Direct. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Partner Marketing Manager – Laptops Direct in Huddersfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Buy It Direct. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Buy It Direct:Show us that you’ve done your homework! In your application, briefly mention what you admire about Buy It Direct’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Buy It Direct
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Buy It Direct will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Buy It Direct, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
