At a Glance
- Tasks: Create engaging social media content and manage influencer campaigns to drive brand awareness.
- Company: Join Buy It Direct, a leader in shaping the online shopping experience.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Be part of an exciting brand launch and make a real impact from day one.
- Qualifications: Experience in social media management and a flair for visual storytelling.
Role: Lifestyle Social Media & Promo Campaign Manager
Location: Huddersfield, West Yorkshire
Job Type: Full time, Permanent - 4 days office-based / 1 day home working
Salary: Up to £35,000 DOE
At Buy It Direct, we don’t just sell products; we shape the online shopping experience. With the launch of an exciting new brand on the horizon, we’re looking for a Lifestyle social media & promo campaign manager to turn strong ideas into impactful content and campaigns that truly deliver. This isn’t just a content role. You’ll own social, influencers, and promotional campaigns with a clear focus on driving revenue and performance.
What you’ll be doing
- Social & Influencers
- Content creation: Plan, shoot and edit scroll-stopping Reels, TikToks and native video that bring our product ranges to life.
- Platform ownership: Own the strategy and day-to-day across Instagram, TikTok, Facebook and Pinterest—keeping content fresh, relevant and on-brand.
- Influencer management: Find and work with creators who genuinely fit our style, managing relationships and tracking performance across reach, revenue and ROI.
- Community building: Stay close to our audience through DMs and social listening, turning followers into loyal fans of the brand.
- Cross-team coordination: Be the go-to link between teams, keeping everything aligned, on track and delivered when it needs to be.
- Campaigns & Promotions
- End-to-end campaign ownership: Take campaigns from initial planning through to go-live, keeping everything on track and running to schedule. You’ll work closely with different teams to make sure delivery is seamless, set up and test promo codes, and ensure campaigns land across all the right channels.
- Integrated marketing: Bring together organic social, paid media (Meta, Google, TikTok) and email into one clear, joined-up plan that delivers results.
- Email strategy: Curate product selections for CRM campaigns based on seasonal trends and trading opportunities, making sure everything feels on-brand and hits the mark.
- The Brand Guardian (Rebrand & Beyond)
- Voice of the brand: Get under the skin of our tone of voice and visual identity as we evolve from Furniture123 into our new brand, championing it in everything you do.
- Category leadership: Take ownership of the marketing calendar across our Bathrooms and Furniture, keeping plans clear, relevant and on track.
- Physical & digital: Manage projects across both online and in-store—from homepage banners and creative briefs to showroom layouts and signage—making sure everything feels consistent and well executed.
What we’re looking for
- A visual storyteller: You’re confident with a camera or mobile and tools like Canva, and you know how to create content that stops people mid-scroll.
- Technically confident: You’re comfortable working in the backend of an e-commerce platform, with a strong eye for detail. You can analyse performance and understand the commercial impact of campaigns and promotions.
- Data-led: You don’t just create content because it looks good—you create it because the data shows it works.
- Proactive and organised: You’ve always got ideas, manage your time well, and can juggle a content calendar alongside campaign delivery.
- Collaborative: You’re approachable, work well with others, and aren’t afraid to get stuck in—building strong relationships across teams.
Tools of the Trade
- Short-Form Video: Expert at filming/editing (CapCut, Reels, etc.).
- Social Tools: Agora Pulse (or similar) and Pinterest Trends.
- Design: Canva and Creative Briefing.
- General: Microsoft knowledge along with Google Analytics.
Why join us?
You’ll play a key role in launching and scaling a new brand, with real ownership and accountability from day one.
Social Media and Promo Campaign Manager (Lifestyle) in Bradley employer: Buy it Direct
At Buy It Direct, we pride ourselves on being an innovative employer that fosters a dynamic work culture in Huddersfield, West Yorkshire. With a focus on employee growth and development, we offer a collaborative environment where your ideas can flourish, alongside the flexibility of a hybrid working model. Join us to be part of an exciting journey as we launch a new brand, where you will have the opportunity to make a significant impact and drive meaningful results.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Promo Campaign Manager (Lifestyle) in Bradley
✨Tip Number 1
Get your social media game on point! Before you even apply, make sure your own profiles are looking sharp. Showcase your creativity and engagement skills—potential employers will be checking you out!
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or attend local events. Building relationships can lead to insider info about job openings and even referrals—who doesn’t love a good recommendation?
✨Tip Number 3
Show off your skills in real-time! If you get the chance for an interview, come prepared with examples of your past campaigns. Bring along some case studies or even a portfolio that highlights your best work—let your results do the talking!
✨Tip Number 4
Don’t just apply anywhere—apply through our website! It shows you’re genuinely interested in the role and gives you a better shot at standing out. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Social Media and Promo Campaign Manager (Lifestyle) in Bradley
Some tips for your application 🫡
Show Your Creative Side:When applying, don’t just list your skills—show us how you’ve used them! Include examples of your past work, especially any social media campaigns or content you've created that really made an impact.
Tailor Your Application:Make sure to customise your application for the role. Highlight your experience with platforms like Instagram and TikTok, and explain how you can bring our new brand to life through engaging content.
Be Data-Driven:We love a good story, but we also want to see the numbers! Share how you’ve used data to inform your campaigns in the past. This shows us you understand the commercial side of social media.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Buy it Direct
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with their latest trends, features, and how they can be leveraged for effective campaigns. This will show your potential employer that you’re not just a user but a strategic thinker.
✨Showcase Your Content Skills
Prepare a portfolio of your best work, especially any short-form videos or campaigns you've created. Be ready to discuss the thought process behind each piece, including how you used data to inform your decisions. This will demonstrate your ability to create impactful content that drives results.
✨Understand Influencer Dynamics
Research current influencers in the lifestyle space and think about how you would approach them for collaborations. Be prepared to discuss how you would manage these relationships and measure their success. This shows you’re proactive and understand the importance of influencer marketing.
✨Be Data-Driven
Brush up on your analytical skills and be ready to discuss how you’ve used data to shape your campaigns in the past. Bring examples of how you’ve tracked performance metrics and adjusted strategies accordingly. This will highlight your technical confidence and understanding of the commercial impact of your work.
