At a Glance
- Tasks: Create engaging social media content and manage influencer campaigns to drive brand awareness.
- Company: Join Buy It Direct, a leading online retailer with a passion for innovation.
- Benefits: Competitive salary, flexible working, and the chance to shape a new brand.
- Other info: Collaborative environment with opportunities for growth and creativity.
- Why this job: Be a key player in launching an exciting new lifestyle brand and make your mark.
- Qualifications: Experience in social media management and a flair for visual storytelling.
The predicted salary is between 30000 - 35000 £ per year.
Location: Huddersfield, West Yorkshire
Job Type: Full time, Permanent - 4 days office-based / 1 day home working
Salary: Up to £35, DOE
At Buy It Direct, we don’t just sell products; we shape the online shopping experience. With the launch of an exciting new brand on the horizon, we’re looking for a Lifestyle social media & promo campaign manager to turn strong ideas into impactful content and campaigns that truly deliver. This isn’t just a content role. You’ll own social, influencers, and promotional campaigns with a clear focus on driving revenue and performance.
What you’ll be doing:
- Social & Influencers
- Content creation: Plan, shoot and edit scroll-stopping Reels, TikToks and native video that bring our product ranges to life.
- Platform ownership: Own the strategy and day-to-day across Instagram, TikTok, Facebook and Pinterest—keeping content fresh, relevant and on-brand.
- Influencer management: Find and work with creators who genuinely fit our style, managing relationships and tracking performance across reach, revenue and ROI.
- Community building: Stay close to our audience through DMs and social listening, turning followers into loyal fans of the brand.
- Cross-team coordination: Be the go-to link between teams, keeping everything aligned, on track and delivered when it needs to be.
- Campaigns & Promotions
- End-to-end campaign ownership: Take campaigns from initial planning through to go-live, keeping everything on track and running to schedule.
- Integrated marketing: Bring together organic social, paid media (Meta, Google, TikTok) and email into one clear, joined-up plan that delivers results.
- Email strategy: Curate product selections for CRM campaigns based on seasonal trends and trading opportunities, making sure everything feels on-brand and hits the mark.
- The Brand Guardian (Rebrand & Beyond)
- Voice of the brand: Get under the skin of our tone of voice and visual identity as we evolve from Furniture into our new brand, championing it in everything you do.
- Category leadership: Take ownership of the marketing calendar across our Bathrooms and Furniture, keeping plans clear, relevant and on track.
- Physical & digital: Manage projects across both online and in-store—from homepage banners and creative briefs to showroom layouts and signage—making sure everything feels consistent and well executed.
What we’re looking for:
- A visual storyteller: You’re confident with a camera or mobile and tools like Canva, and you know how to create content that stops people mid-scroll.
- Technically confident: You’re comfortable working in the backend of an e-commerce platform, with a strong eye for detail.
- Data-led: You don’t just create content because it looks good—you create it because the data shows it works.
- Proactive and organised: You’ve always got ideas, manage your time well, and can juggle a content calendar alongside campaign delivery.
- Collaborative: You’re approachable, work well with others, and aren’t afraid to get stuck in—building strong relationships across teams.
Tools of the Trade:
- Short-Form Video: Expert at filming/editing (CapCut, Reels, etc.).
- Social Tools: Agora Pulse (or similar) and Pinterest Trends.
- Design: Canva and Creative Briefing.
- General: Microsoft knowledge along with Google Analytics.
Why join us?
You’ll play a key role in launching and scaling a new brand, with real ownership and accountability from day one.
Why work for us:
At Buy It Direct, we dare to be different. We've built this business from the ground up to become one of the UK's largest and fastest growing online retailers turning over £ million with a target of doubling in size over the next three years. We are proud of the products and services we provide across our six well recognised, award-winning online brands including Laptops Direct, Appliances Direct, Better Bathrooms and Furniture. We listen, learn and challenge the status quo, paying attention to the details that matter and want to delight our customers by putting them at the heart of what we do, to really understand what matters to them.
Hours: 39.5
Social Media and Promo Campaign Manager (Lifestyle) in Huddersfield employer: Buy It Direct Group
At Buy It Direct, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to take ownership of their roles. As a Social Media and Promo Campaign Manager in Huddersfield, you'll enjoy a blend of office and home working, competitive salary, and the opportunity to shape the launch of an exciting new brand. With a commitment to employee growth and a collaborative environment, we encourage creativity and value every team member's contribution to our mission of transforming the online shopping experience.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Promo Campaign Manager (Lifestyle) in Huddersfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Buy It Direct Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Buy It Direct Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Buy It Direct Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Buy It Direct Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media and Promo Campaign Manager (Lifestyle) in Huddersfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Buy It Direct Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Buy It Direct Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Buy It Direct Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Buy It Direct Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Buy It Direct Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Buy It Direct Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
