Sales Floor Manager in Bradford

Leeds | Hybrid | £40,000-£45,000 + uncapped bonus | OTE £70,000-£100,000+

We are looking for a commercially strong Sales Floor Manager to take ownership of our lead conversion engine and lead a growing team of sales negotiators. This is a hands-on sales leadership role for someone who knows how to drive performance through structure, coaching, accountability, CRM discipline and strong customer conversations.

You will be responsible for how inbound leads are handled, how well they are qualified, how they are routed, and how consistently the team converts opportunities into quality signed agreements. Housebuyers4u operates a multi-product property sales model. Your role is to ensure the team understands the customers' position properly, recommends the right route, follows up consistently and protects both the customer experience and commercial quality of each agreement.

This is a key leadership role reporting directly to the Sales and Commercial Director.

About the Role

As Sales Floor Manager, you will run the day-to-day sales floor with pace, discipline and high standards. You will lead, coach and develop a team of sales negotiators, ensuring inbound leads are contacted quickly, qualified properly, followed up consistently and converted into quality signed agreements. This is not a passive management role. You will be expected to listen to calls, coach the team, review pipelines, challenge poor standards, support second negotiations, monitor CRM discipline, handle escalations and drive clear weekly performance improvements.

The role is Leeds-based, starting on a hybrid basis, with an expectation of 3-4 days per week in the office. Evening and weekend coverage will be shared on an alternating rota across the team as lead volumes require.

Key Responsibilities

• Sales Floor Leadership
  • Run the HB4u sales floor daily with pace, structure and high standards.
  • Lead and coach a team of approximately 5-10 sales negotiators, with the potential to scale further.
  • Create clear daily, weekly and monthly routines for activity, follow-up, conversion and accountability.
  • Manage team motivation, performance, behaviour and standards.
  • Hold daily huddles, end-of-day reviews and regular one-to-one coaching sessions.
  • Step in where needed to protect speed-to-lead, follow-up quality and customer experience.
  • Support the move towards a stronger office-based sales culture in Leeds.
• Lead Handling and Pipeline Management
  • Own lead allocation, coverage and follow-up discipline.
  • Ensure no lead is left untouched, unworked or without a clear next action.
  • Maintain visibility over new leads, active opportunities, stale leads and recycled prospects.
  • Build a disciplined follow-up culture that prevents leakage from the pipeline.
  • Ensure the team is consistently working the CRM properly and commercially.
• Call Coaching and Sales Standards
  • Listen to live and recorded calls regularly.
  • Coach sales negotiators on questioning, rapport, discovery, objection handling, price conversations and closing.
  • Improve the quality of fact-finding across the team.
  • Ensure negotiators understand customer motivation, timeline, circumstances, property details and pain points.
  • Identify training needs and deliver weekly improvement focus areas.
  • Drive consistent use of agreed sales frameworks while allowing natural, customer-focused conversations.
• Product Routing and Deal Quality
  • Ensure leads are routed correctly into the correct products.
  • Review negotiator research, recommendations and deal rationale where required.
  • Support second negotiations where needed to bring price expectations into a workable zone.
  • Protect the business from low-quality sign-ups, weak motivation, incorrect routing or misaligned expectations.
  • Ensure agreements are clean, correctly explained, properly recorded and commercially sound.
• Conversion and Commercial Performance
  • Own team conversion performance, maintaining a minimum expectation of lead-to-signed-agreement conversion per month.
  • Drive signed agreements across the relevant routes.
  • Monitor key sales metrics including new leads, calls, talk time, follow-ups, signed agreements, conversion percentage and pipeline health.
  • Provide weekly reporting on performance, bottlenecks, risks and improvement actions.
  • Balance revenue growth with quality, compliance, customer experience and long-term business value.
• CRM, Reporting and Data Discipline
  • Ensure CRM records are accurate, complete and usable at all times.
  • Maintain clear notes, correct stages, next actions and ownership across the sales pipeline.
  • Identify unworked leads, stale leads, missing tasks and poor data hygiene.
  • Ensure the CRM gives the Sales Director clear visibility of team performance and pipeline quality.
  • Use data to spot issues early and take action.
• Customer Experience and Escalations
  • Ensure customers receive a clear, professional and consistent experience from first contact through to sign-up.
  • Handle sales-related complaints and escalations quickly and professionally.
  • Carry out welcome calls after sign-up to confirm expectations and support a smooth handover.
  • Identify patterns in complaints, poor handovers or service issues and implement process improvements.
  • Protect the reputation of the business through high standards of communication and customer care.
• Recruitment and Team Development
  • Help recruit, onboard and train strong sales negotiators.
  • Raise team standards through coaching, structure and accountability.
  • Retain high performers and address underperformance where required.
  • Support the development of a stronger, scalable sales operation as lead volumes grow.

Skills and Experience Required

We are looking for someone with strong sales management experience and the ability to improve team performance. You will ideally have:

• Minimum 5 years experience leading and managing a high-performing sales team.
• Experience in phone-based, inbound, property, financial services, home improvement, B2C, B2B or consultative sales.
• Strong sales coaching skills and a proven ability to improve conversion.
• Experience managing KPIs, pipeline, CRM discipline and team performance.
• Confidence listening to calls and giving clear, constructive feedback.
• Strong commercial judgement and the ability to assess lead quality, product fit and deal viability.
• Confidence handling underperformance, difficult conversations and standards.
• Strong organisational skills and attention to detail.
• Experience managing customer escalations or complaints.
• A calm, consistent and credible leadership style.
• A positive, ownership-led approach with high standards.
• Property experience would be useful, but the priority is strong sales leadership, commercial discipline and the ability to coach a team to measurable results.

Ideal Candidate Profile

This role would suit someone who is:

• Commercially sharp and performance-driven.
• Hands-on and comfortable being close to the detail.
• Strong at coaching real sales conversations, not just reviewing dashboards.
• Confident leading a sales team with structure and accountability.
• Organised, disciplined and CRM-focused.
• Comfortable challenging poor performance.
• Able to balance customer experience with commercial outcomes.
• Calm under pressure and respected by salespeople.
• Motivated by building a stronger sales operation, not simply maintaining one.