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- Tasks: Lead and optimise paid media campaigns across search, social, display, and programmatic channels.
- Company: Join LexisNexis, a digital pioneer in legal and business information analytics.
- Benefits: Enjoy generous holidays, health benefits, study assistance, and flexible working options.
- Why this job: Be part of a dynamic team driving impactful marketing strategies with a focus on data-driven results.
- Qualifications: Experience in managing paid media campaigns and strong analytical skills are essential.
- Other info: We promote a healthy work/life balance and support your long-term career goals.
The predicted salary is between 28800 - 42000 £ per year.
As a Paid Media Specialist, you will lead the Paid Media Channel Strategy and focus on performance optimization. You will drive full-funnel media campaigns across search, social, display, and programmatic channels. You will own strategy, execution, and budget optimization while partnering with local marketing, creative, and analytics teams to deliver high-impact, data-driven results.
Responsibilities:
- Develop and execute paid media strategies across various channels, including search, social, display, and programmatic advertising.
- Manage vendors and consultants for Paid Media.
- Conduct keyword research, bid management, and campaign optimization to maximize ROI and achieve marketing objectives.
- Analyze campaign performance data, identify trends, and provide insights to inform strategy adjustments and optimizations.
- Collaborate with cross-functional teams, such as creative, analytics, and product teams, to ensure effective campaign execution.
- Manage and optimize ad budgets, ensuring efficient allocation of resources across campaigns and channels.
- Continuously test and experiment with new ad formats, targeting methods, and creative approaches to drive better results.
Requirements:
- Relevant experience in managing successful paid media campaigns across various platforms.
- Strong analytical and data-driven mindset with the ability to interpret and act on campaign insights.
- Proficiency in paid media tools and platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
- Excellent project management and organizational skills.
- Knowledge of digital marketing principles, including SEO, content marketing, and conversion rate optimization.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
Work in a way that works for you:
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you:
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Generous holiday allowance with the option to buy additional days
- Health screening, eye care vouchers, and private medical benefits
- Life assurance
- Access to a competitive contributory pension scheme
- Save As You Earn share option scheme
- Travel Season ticket loan
- Electric Vehicle Scheme
- Maternity, paternity, and shared parental leave
- Employee Assistance Programme
- Access to emergency care for both the elderly and children
- RECARES days, giving you time to support the charities and causes that matter to you
- Access to employee resource groups with dedicated time to volunteer
- Access to extensive learning and development resources
- Access to employee discounts scheme via Perks at Work
About the business:
LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our application process or contacting 1-855-833-5120.
Marketing Manager - Paid Media employer: Butterworths Limited Company
Contact Detail:
Butterworths Limited Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Paid Media
✨Tip Number 1
Familiarise yourself with the latest trends in paid media. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on best practices and new tools that can enhance your campaigns.
✨Tip Number 2
Network with professionals in the marketing field, especially those who specialise in paid media. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share insights on what worked, what didn’t, and how you optimised for better results, as this will demonstrate your analytical skills.
✨Tip Number 4
Showcase your proficiency with paid media tools by creating a portfolio of your work. Include case studies that highlight your ability to drive ROI and collaborate effectively with cross-functional teams.
We think you need these skills to ace Marketing Manager - Paid Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing paid media campaigns. Focus on specific platforms like Google Ads and Facebook Ads Manager, and include metrics that demonstrate your success in optimising campaigns.
Craft a Compelling Cover Letter: In your cover letter, emphasise your analytical skills and ability to interpret campaign data. Mention how you have collaborated with cross-functional teams in the past to achieve marketing objectives, showcasing your communication skills.
Showcase Your Knowledge: Demonstrate your understanding of digital marketing principles, including SEO and conversion rate optimisation. You can mention any relevant certifications or courses you've completed that relate to paid media strategies.
Prepare for Potential Questions: Think about how you would answer questions related to campaign performance analysis and budget management. Be ready to discuss specific examples from your previous roles that illustrate your problem-solving abilities and strategic thinking.
How to prepare for a job interview at Butterworths Limited Company
✨Showcase Your Analytical Skills
As a Paid Media Specialist, you'll need to demonstrate your strong analytical mindset. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Highlight any tools you’ve used, like Google Ads or Facebook Ads Manager, and how they contributed to your success.
✨Understand the Full-Funnel Approach
Make sure you can articulate your understanding of full-funnel media campaigns. Discuss how you would approach each stage of the funnel, from awareness to conversion, and provide examples of strategies you've implemented in previous roles.
✨Collaboration is Key
This role requires working closely with cross-functional teams. Prepare to share experiences where you successfully collaborated with creative, analytics, or product teams. Emphasise your communication skills and how they helped achieve campaign goals.
✨Be Ready to Discuss Budget Management
Budget optimisation is a crucial part of this role. Be ready to explain how you've managed ad budgets in the past, including any challenges you faced and how you overcame them. Discuss your approach to resource allocation across different campaigns and channels.
