Head of Social & Community

We’re looking for a Head of Social and Community to join the Brand & Creative team at Butternut Box. Are you passionate about social media and turning advocates into superfans? Love setting social strategies that build brand hype and can be scaled across international markets? Interested in joining a rocket‑ship company that is obsessed with dogs? Then this could be the role for you!

The Head of Social and Community will be responsible for defining, evolving and implementing Butternut’s social media and community vision, delivering a world‑class strategy across our established and emerging channels. This will include driving creative content and production across our paid and organic channels, and levelling up our community strategy as more pet parents turn to Fresh dog food. Butternut is growing rapidly across Europe, so in addition to leading the day‑to‑day implementation in the UK, you’ll also work with our regional teams on local social strategies as their markets mature. You’ll be leading a fantastic team of video editors and social media managers.

As our Head of Social you will own the vision, strategy and execution of our social presence, turning Butternut into the world’s most iconic dog brand across all digital communities.

• Define and own the UK and global social strategy.
• Architect a comprehensive social vision for current and emerging platforms (Instagram, TikTok, YouTube, Threads, Facebook and Reddit etc.) ensuring every interaction strengthens brand love, relevance and engagement.
• Act as the social authority within Butternut.
• Champion new platforms and ideas that deliver measurable business KPIs across reach, engagement, conversation and conversion.

• Lead performance‑driven content delivery.
• Direct the social team in the creation, execution and scaling of paid and organic content.
• Collaborate closely with growth and performance managers to define, create, and amplify compelling upper‑funnel brand content that fuels customer acquisition and conversion across our core segments.
• Establish a culture of reporting effectiveness.
• Provide regular and rigorous insights on channel health and performance to inform the strategy, ensuring a culture of data‑backed decision making across all social KPIs.

• Champion community first storytelling.
• Establish a deep, continuous feedback loop with our audience.
• Integrate real, actionable audience insights into creative development, campaign planning and brand storytelling that grows and energises our follower base, turning advocates into Butternut superfans.
• Help demonstrate and prove the commercial impact of the social and community activity and investment.
• Ensure our interactions and campaigns strengthen brand love and relevance, leveraging social media to build emotional connection with our customers, fans, and wider audiences.

• Proven track record in managing and scaling social brand channels within a fast‑paced, high‑growth environment (DTC and consumer brands an additional bonus).
• Significant experience in developing full funnel creative, including paid and organic content strategy and leading creative production both in‑house and with agencies.
• Natural communicator, confident in influencing stakeholders and leadership across multiple markets.
• A creative thinker who enjoys coming up with original, highly shareable social ideas.
• Strong ability to build, mentor, and lead the social team, driving alignment with company objectives and fostering a happy, high‑performing culture.

• Initial call (45 minutes): Introductory chat with our Talent Partner.
• Take home task: This will be sent to you via email and will be used to understand more about your technical skills.
• Technical interview (1 hour): This will be a remote call for the team to learn more about your skills and experience.
• In person values interview (2 hours): In person interviews in our office in White City where you will meet with key stakeholders.

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions.

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service.
• 5 paid ‘paws’ days per year to support learning and/or wellbeing.
• £500 personal learning & development budget.
• Butternut Box employee discount.
• Enhanced parental leave (52 weeks’ maternity leave inclusive of 26 weeks fully paid and 6 weeks fully paid paternity/secondary leave).
• Best office ever.
• Cycle to work scheme.
• Pension with NEST.
• Private Medical Insurance with Axa.
• Private Dental Insurance with Bupa.
• Time off for fertility treatments and pregnancy loss.
• Paid sabbaticals for squad members with 5 or more years at Butternut.
• Discounted gym access through My Gym Discounts.
• Lots of office dogs.

Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.

As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.

We are not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We are ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.