Paid Social Creative Strategist in London

Paid Social Creative Strategist
Join our Marketing Growth Team to own the strategy, delivery, and performance of paid‑social creative across Meta and TikTok. In a direct‑to‑consumer e‑commerce business, driving growth through digital marketing is crucial as we aim to become the leading fresh dog‑food company in Europe over the next five years.
Key Responsibilities
Build and manage systems, frameworks and processes that increase creative output without sacrificing quality or performance.
Ensure concepts, hooks and formats are repeatable, scalable and insight‑led.
Raise the overall creative bar through strong briefing, feedback and iteration.
Act as the creative expert for Meta and TikTok, with a deep understanding of platform best practices and algorithm needs.
Ensure creative is optimised for placements, audiences and delivery signals.
Continuously evolve creative approaches in line with platform and format changes.
Develop clear creative strategies, concepts and testing hypotheses grounded in performance insight.
Write strong, actionable briefs defining hooks, angles, messaging and formats.
Support the development of compelling early‑frame hooks.
Provide clear, performance‑focused feedback across all creative work streams.
Performance Insight & Optimisation
Analyse creative performance across key metrics (e.g. CTR, CVR, CPA).
Feed learnings directly into future briefs, test plans and creative iterations.
Work closely with Paid Media teams to scale winning creative effectively.
Project, Stakeholder & Work Stream Management
Manage multiple creative work streams, ensuring alignment on concepts, priorities and timelines.
Coordinate delivery across internal teams, external agencies and creators.
Ensure creative is delivered on time, to brief and against performance goals.
Manage a creative agency as a dedicated paid‑social creative work stream.
Line‑manage a direct report focused on generating UGC content via creators.
Set clear priorities, standards and development goals across teams.
International Creative Sharing
Ensure paid‑social creative assets, frameworks and learnings are shared effectively with international markets.
Support local adaptation while maintaining performance intent and quality standards.
Qualifications & Experience
Deep knowledge of Meta and TikTok creative best practices and algorithm requirements.
Strong creative strategy and briefing capability.
Proven ability to scale creative content while improving performance outcomes.
Strong project, stakeholder and agency management skills.
Experience line‑managing creative or content‑focused roles.
Highly analytical, with the ability to turn performance insight into action.
Application Process
Initial call (45 minutes): Introductory chat with our Talent Partner.
Take‑home task: Delivered via email to assess technical skills.
Technical interview (1 hour): Remote interview presenting your task to the team.
In‑person values interview (45 minutes): In‑person at our White City office.
Work model: 3 days per week in the West London office (Mon, Wed, Thu) and 2 days remote. Must reside within a reasonable commute of London.
Visa sponsorship not available.
Recruitment agencies not accepted.
Benefits & Perks
25 days holiday (plus 8