Head of Product, Growth (FTC, Maternity Cover)

This is a fixed-term contract to cover the maternity leave of our Head of Product, Growth. You will take full ownership of the Growth product function during that period, stepping into an active, high-priority remit with a strong team already in motion. The Growth team owns the customer journey from acquisition through to retention. That means the trial experience, onboarding, conversion optimisation, referral and loyalty mechanics, and the product decisions that drive long‑term LTV. It is a commercially critical function. You will report directly to the Senior Product Director and work closely with the Head of Product – Foundations, as well as marketing, data, design, and engineering leadership. The role is hands‑on: you will set direction, make prioritisation calls, coach PMs, and hold the bar on both product quality and craft, and take clear accountability for commercial outcomes.

Responsibilities

• Acquisition & trial conversion: Work with the Acquisition PM to own the product experience from landing page through the full sign‑up funnel. Drive conversion improvements informed by qualitative insight and rigorous experimentation. Partner with marketing on channel mix, referral mechanics, and landing experience.
• Retention & LTV: Own the product experience across the first four boxes and beyond, focusing on reducing churn at critical early drop‑off points. Build and test product interventions that improve perceived value: feeding transition, personalisation, and proactive engagement.
• Experimentation & insight: Lead a rigorous A/B testing programme using Statsig, with properly sized experiments, clear hypotheses, and honest read‑outs, including null results. Champion a discovery‑led approach blending customer interviews, qual research, and data. Maintain a clear view of what is working, what is not, and what decisions need to be made.
• Team leadership & PM development: Lead the three Growth PMs across Acquisition, Retention, and Growth Tooling. Coach them on commercial thinking, discovery quality, and prioritisation rigour. Give direct, useful feedback and create conditions for high performance without creating dependency on you.
• Product quality & craft: Set and hold the bar for product quality across all three Growth squads. Partner with Design as an equal, spot issues others miss. Ensure that what ships is genuinely great, not just delivered on time.
• Domain evangelism & narrative: Communicate the Growth domain’s direction clearly and compellingly, to your team, senior leadership, and across the wider business. Create shared clarity around what Growth is doing and why. Make product thinking visible and valued beyond the product team.
• Cross‑functional alignment: Work effectively with the Head of Product, Foundations to manage cross‑cutting dependencies without slowing either team down. Build strong, trusted relationships with marketing, data, design, and engineering leadership. Resolve cross‑functional tensions before they become blockers.

Qualifications

• Must‑haves: Proven experience leading a product team in a D2C or subscription consumer business, with clear ownership of conversion, retention, or LTV metrics. Ability to hit the ground running; absorb context fast, earn trust quickly and raise the bar within the first weeks. Strong commercial instincts: think in P&L terms, articulate commercial impact of product decisions, hold team to same standard. Hands‑on with experimentation: run A/B tests, interpret results correctly (including null results), and build experimentation culture. Experience coaching and developing PMs; measurably improve commercial thinking, discovery and prioritisation. Comfortable operating at pace; make decisions without perfect information; thrive in ambiguity. Available to start quickly and commit to the full term of the contract.
• Strong to have: Experience with Statsig, Looker, Snowflake, or similar modern data and analytics stacks. Subscription mechanics knowledge: trial period dynamics, churn modelling, LTV optimisation, especially in the context of a physical product subscription. Experience with international markets (Netherlands, Slovakia, Denmark, Sweden); localisation and market‑specific product decisions.

Not suitable for: Someone who wants a transformation mandate or a blank sheet of paper – the job is to raise the bar, not reinvent. Someone who needs a long ramp period before contributing at full pace. Someone who prefers a large corporate matrix environment with lots of structural support. Someone who is not comfortable being held directly accountable for commercial outcomes.

Benefits:

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service up to 5 years.
• 5 additional paid ‘paws’ days off per year dedicated to learning, development or personal wellbeing.
• £500 personal learning & development budget.
• Share options grant.
• Significant discount on our fresh food for your own dogs.
• Enhanced parental leave.
• Flexible core working hours.
• Cycle to work scheme.
• Pension with NEST.
• Private medical insurance with Vitality.
• Private dental insurance with Bupa.
• Paid time off for fertility treatments and pregnancy loss.
• Paid sabbaticals for squad members with 5 or more years service.
• Discounted gym access through MyGymDiscounts.
• Office dogs.

We believe in a seat at the table for everyone. Butternut Box is an equal opportunity employer. We believe that to make the best food for all dogs, we need a team that represents all humans. We celebrate different nationalities, backgrounds, experiences and perspectives. We are specifically committed to increasing representation from under‑represented groups. We want a strong, diverse team built from different identities and lived experiences. We are not perfect, but we are dedicated to the ongoing work of building an inclusive, supportive place where you can do the best work of your career.