At a Glance
- Tasks: Lead data strategy and measurement for a major global mobility/tech account.
- Company: Join Buttermilk, a creative agency shaping the future of the creator economy.
- Benefits: Enjoy private medical insurance, hybrid working, and a £200 home office setup budget.
- Other info: Collaborative environment with opportunities for mentorship and professional growth.
- Why this job: Make a real impact by translating complex data into actionable insights.
- Qualifications: 5+ years in data analysis, strong SQL skills, and experience with social media metrics.
The predicted salary is between 60000 - 75000 € per year.
About Buttermilk
Buttermilk is a creative agency shaping the future of the creator economy. We deliver work that’s as culturally sharp as it is commercially impactful, partnering with the world’s most recognisable brands to drive real results and real connection. We celebrate individuality, move with intent, and support ambitious growth without compromising wellbeing.
Department: Data
Our Values:
- Celebrate what makes us weird, with care for others
- Build on intent, not impulse
- Fail fast, learn faster
- Be supported by systems, not limited by them
- Be ambitious, pursue it healthily
Role Overview
The Senior Performance Data Analyst (Mobility/Tech) plays a critical leadership role in shaping how data informs strategy, measurement, and client impact at Buttermilk. This role leads data and measurement across one of our most significant global mobility/tech accounts, acting as the primary data partner to both client and internal teams. You will own and evolve measurement frameworks, build senior client relationships, and translate complex datasets into clear, actionable insights that drive both creative and commercial outcomes. You will be expected to bring deep expertise in measurement, proactively identify opportunities to advance our data capabilities, and contribute to the agency’s broader data strategy and thought leadership.
Key Responsibilities
- Client Leadership & Partnership: Own and develop senior relationships with client‑side measurement teams (primary stakeholders) and marketing teams (secondary), aligning on methodologies, SLAs, and joint initiatives. Act as a trusted data partner to the client, confidently representing Buttermilk’s measurement approach. Lead collaboration on advanced measurement initiatives such as creative testing, uplift studies, and creator selection optimisation.
- Measurement & Framework Development: Build on existing measurement frameworks to develop line‑of‑business specific targets, KPIs, and principles, ensuring alignment to broader client objectives. Uphold and evolve best‑in‑class measurement practices, ensuring consistency, accuracy, and scalability across campaigns. Stay ahead of platform and industry changes, assessing new tools, methodologies, and data sources to advance capabilities.
- Campaign Performance & Insight Generation: Deliver and present campaign reporting that tells a clear, cohesive story of performance, learnings, and optimisation opportunities. Develop a deep understanding of client data across campaign, brand, and business levels to provide holistic measurement. Translate complex datasets into clear narratives across formats (reports, dashboards, presentations, executive summaries). Identify and extract high‑value insights (“the nuggets”) that inform both immediate optimisations and long‑term strategy.
- Cross‑Functional Collaboration: Partner closely with campaign, strategy, account, and creator teams across London and New York to maintain visibility on in‑flight activity. Establish processes that enable real‑time, data‑informed campaign optimisation. Collaborate on end‑of‑quarter and annual wrap‑ups, weaving performance data into compelling narratives.
- Process & Output Excellence: Develop scalable processes for campaign reporting, quarterly reviews, and annual summaries. Ensure consistency and efficiency in reporting outputs while maintaining a high standard of analytical rigour. Support proposal development and new business pitches with data‑driven insights and frameworks.
- Thought Leadership & Marketing: Support the development of case studies in partnership with account leadership, client stakeholders, and internal marketing teams. Contribute to external thought leadership opportunities, showcasing Buttermilk’s data and measurement expertise (subject to client approval).
Core Competencies
- Craft / Technical: Design and evolve advanced measurement frameworks that inform strategy and quantify success. Own end‑to‑end campaign analytics, ensuring accuracy, clarity, and efficiency in reporting. Apply strong technical skills across SQL, Looker Studio, Excel/Google Sheets, and (ideally) Python. Maintain deep knowledge of platform performance data across TikTok, Instagram, and YouTube.
- Business: Proactively identify opportunities to expand the role of data within the agency and client engagements. Contribute to the development of proprietary methodologies and data products. Balance analytical rigour with commercial pragmatism in a fast‑paced environment.
- Personal: Act as a senior, trusted partner across departments, confidently communicating data insights to non‑technical stakeholders. Demonstrate strong interpersonal and stakeholder management skills, particularly with senior client teams. Mentor and support junior team members, contributing to overall team development and capability building.
Success Metrics
- Successful evolution and implementation of measurement frameworks across the mobility/tech account.
- Strength and depth of client relationships, particularly within measurement and marketing teams.
- Consistent delivery of high‑quality, insight‑led reporting that drives tangible campaign optimisation.
- Contribution to agency growth through data‑driven thinking in proposals, pitches, and case studies.
- Development of scalable processes that improve efficiency and output quality across teams.
Required Experience & Skills
- 5+ years’ experience in a data‑led or analytical role within marketing, media, or a related field (agency experience preferred).
- Strong proficiency in SQL, Looker Studio, and Excel/Google Sheets.
- Experience with Python is advantageous.
- Deep understanding of organic social media measurement; paid social knowledge is a plus.
- Experience reporting across platforms including TikTok, Instagram, and YouTube.
- Proven ability to manage senior stakeholders and translate complex data into clear, actionable insights.
- Strong analytical mindset with a passion for performance, media effectiveness, and the creator economy.
- Excellent communication, organisation, and time‑management skills with high attention to detail.
What We Offer
- Private Medical Insurance
- Juno Wellbeing Credits
- Hybrid Working (London)
- £200 Home Office Setup Budget
- Night Key Membership
- Birthday Leave
- Learning & Development Budget
- Friday 2 PM Finish
Senior Performance Data Analyst (Mobility/Tech) employer: Buttermilk
Buttermilk is an exceptional employer that champions creativity and individuality while prioritising employee wellbeing and growth. With a vibrant work culture that encourages collaboration across global teams, employees benefit from a range of perks including hybrid working, generous learning and development budgets, and unique initiatives like Friday early finishes. As a Senior Performance Data Analyst, you will not only play a pivotal role in shaping data strategies but also enjoy a supportive environment that fosters professional development and meaningful connections with some of the world's leading brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Data Analyst (Mobility/Tech)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Senior Performance Data Analyst role.
✨Tip Number 2
Showcase your skills in action! Create a portfolio or case studies that highlight your data analysis projects. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Prepare for those tricky interview questions! Research common queries for data analyst roles and practice your responses. We want you to feel confident and ready to impress Buttermilk's hiring team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Buttermilk family. Let’s get you that job!
We think you need these skills to ace Senior Performance Data Analyst (Mobility/Tech)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Performance Data Analyst role. Highlight your experience with data measurement frameworks and client relationships, as these are key aspects of the job.
Showcase Your Skills:Don’t forget to emphasise your technical skills, especially in SQL, Looker Studio, and Excel. If you’ve got experience with Python or social media measurement, make that pop out too!
Tell a Story with Your Data:When discussing your past experiences, focus on how you translated complex datasets into actionable insights. We love seeing how you’ve driven results through data, so share those success stories!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Buttermilk
✨Know Your Data Inside Out
As a Senior Performance Data Analyst, you'll need to demonstrate your expertise in data analysis. Brush up on your SQL, Looker Studio, and Excel skills, and be ready to discuss how you've used these tools to drive insights in previous roles. Prepare examples of how you've translated complex datasets into actionable strategies.
✨Showcase Your Client Management Skills
This role involves building strong relationships with clients. Think about times when you've successfully managed senior stakeholders or collaborated with marketing teams. Be prepared to share specific examples that highlight your ability to communicate effectively and act as a trusted partner.
✨Prepare for Measurement Framework Discussions
You'll be expected to evolve measurement frameworks, so come ready to discuss your experience in developing KPIs and targets. Familiarise yourself with best practices in measurement and be ready to suggest innovative approaches that align with client objectives.
✨Craft Compelling Stories from Data
The ability to present data in a clear and engaging way is crucial. Practice summarising complex campaign performance data into concise narratives. Think about how you can weave insights into compelling stories that resonate with both technical and non-technical audiences.
