At a Glance
- Tasks: Lead and optimise creative campaigns for top brands, ensuring success from start to finish.
- Company: Join Buttermilk, a cutting-edge agency shaping the creator economy.
- Benefits: Enjoy private medical insurance, hybrid working, and a £200 home office setup budget.
- Other info: Flexible work environment with a focus on wellbeing and professional growth.
- Why this job: Make a real impact in the creator economy while mentoring a dynamic team.
- Qualifications: 6+ years in campaign management with strong people leadership skills.
The predicted salary is between 60000 - 65000 £ per year.
Buttermilk is a creative agency shaping the future of the creator economy. We deliver work that’s as culturally sharp as it is commercially impactful, partnering with the world’s most recognisable brands to drive real results and real connection. We celebrate individuality, move with intent, and support ambitious growth without compromising wellbeing.
Role Overview
As a Senior Campaign Director at Buttermilk, you will oversee the full campaign lifecycle for clients, ensuring efficient, profitable, and high-quality execution from discovery to content approvals. You will be responsible for setting and monitoring delivery timelines, managing client communications, and ensuring campaigns meet KPIs while protecting project profitability. Additionally, you will lead and mentor a team, fostering collaboration and excellence across the board.
Key Responsibilities
- Campaign Management & Process Optimisation: Oversee the creator process from discovery to content approvals, driving efficiency, profitability, and campaign success. Increase creator sign-up rates, reduce drop-out rates, and enhance content quality and campaign results. Innovate on optimisation of our wider agency delivery processes and feed back to Head of Creator Services.
- Timeline & Target Setting: Establish and monitor campaign delivery timelines and set clear, actionable targets for the team. Collaborate with clients, strategy, and data teams to recommend deliverables based on the client brief and set realistic KPIs.
- Client Communications: Manage client communications related to delivery, including timelines, creator management, and content approvals. Act as the escalation point for any team or client issues, ensuring smooth and effective communication.
- Financial & Margin Oversight: Oversee the financial performance of creator programs to ensure campaigns hit or exceed gross profit (GP) goals. Monitor margins and ensure resources are effectively managed to protect profitability.
- Team Leadership & Mentorship: Manage and mentor the campaign delivery team, providing both line and project management support. Ensure the team is aligned with both client expectations and internal KPIs, promoting a culture of high standards and collaboration.
- Reporting & Data Management: Provide input into client reports and status updates, ensuring accuracy and transparency in campaign progress. Conduct data checks and oversee dashboard reviews to track and optimise campaign performance.
Core Competencies
- Timeline & Target Setting: Train and oversee the (Senior) Campaign Manager in setting clear campaign timelines. Support Campaign Manager in managing internal teams to meet deadlines (across multiple departments). Ensure targets are met.
- Client Communications: Train and support the (Senior) Campaign Manager in delivering clear and concise client communications for campaign & timeline updates. Deliver timely responses to clients.
- Financial & Margin Oversight: Train and oversee the (Senior) Campaign Manager on the profitability of creator programs to ensure campaigns meet or exceed GP (gross profit)/ campaign budget goals.
- Team Management & Development: Effectively manage the creator team by providing regular, constructive feedback to support individual and team performance. Facilitate professional growth and development for direct reports through coaching, training, and career progression opportunities.
- Reporting & Data Management: Train and oversee (Senior) Campaign Manager in analysis of results & pivots where required. Ensure accuracy and timeliness of dashboard insight inputting and reporting.
- Campaign Management & Process Optimisation: Train the (Senior) Campaign Manager to oversee the creator process from discovery to content approvals, driving efficiency, profitability, and campaign success.
Success Metrics
- Timely and high-quality delivery of campaigns.
- Achievement of campaign KPIs and performance targets.
- High client satisfaction (NPS).
- Strong project profitability and margin protection.
- Positive team feedback and effective leadership outcomes.
Required Experience & Skills
- 6+ years of experience in campaign or project management within an agency setting.
- Mandatory agency background with extensive experience in account management and Influencer Marketing.
- Strong project management experience with a proven ability to deliver successful campaigns.
- People management experience, with a demonstrated track record of mentoring and leading teams.
- Experience working with large conglomerate brands (e.g. Estee Lauder, L'Oreal).
- Experience managing always-on clients, with a focus on consistent delivery and client satisfaction.
What We Offer
- Private Medical Insurance
- Juno Wellbeing Credits
- Hybrid Working (London)
- £200 Home Office Setup Budget
- Night Key Membership
- Birthday Leave
- Learning & Development Budget
- Friday 2PM Finish
Senior Campaign Director employer: Buttermilk
Buttermilk is an exceptional employer that champions creativity and individuality while prioritising employee wellbeing. With a vibrant work culture that encourages collaboration and innovation, employees benefit from comprehensive support systems, professional growth opportunities, and a commitment to maintaining a healthy work-life balance. Located in London, the role of Senior Campaign Director offers unique advantages such as hybrid working arrangements and generous perks like private medical insurance and a dedicated learning and development budget.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Campaign Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Buttermilk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Buttermilk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Buttermilk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Buttermilk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Campaign Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Buttermilk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Buttermilk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Buttermilk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Buttermilk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Buttermilk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Buttermilk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
