Senior Creative in London

Buttermilk is a creative agency shaping the future of the creator economy. We deliver work that’s as culturally sharp as it is commercially impactful, partnering with the world’s most recognisable brands to drive real results and real connection. We celebrate individuality, move with intent, and support ambitious growth without compromising wellbeing.

Our Values

• Celebrate what makes us weird, with care for others
• Build on intent, not impulse
• Fail fast, learn faster
• Be supported by systems, not limited by them
• Be ambitious, pursue it healthily

Role Overview

The Senior Creative plays a key role in shaping and delivering Buttermilk’s creative output across pitches, proposals, and client projects. This role is responsible for developing strong, innovative, creative concepts, guiding teams through structured workflows, and ensuring work is strategically aligned with client objectives. As a senior member of the creative team, this role combines hands-on creative leadership with project oversight, client-facing presentation, and mentorship of junior team members. The Senior Creative is expected to elevate work quality, bring fresh thinking, and act as a trusted partner to clients and internal teams, helping position Buttermilk as a leading creative agency.

Key Responsibilities

• Champion Buttermilk’s creative philosophy, setting the bar for innovative, strategically led creative across pitches, proposals, and client work.
• Lead end to end creative development, from concept through execution, ensuring ideas are clear, compelling, and aligned to client and business objectives.
• Own creative workflows and delivery, maintaining pace, solving problems early, and ensuring high quality output on time.
• Front creative presentations and pitches with confidence, clearly communicating ideas and responding to client feedback with authority.
• Build trusted client partnerships by taking ownership of projects and aligning creative ambition with measurable impact.
• Collaborate closely with internal teams to elevate thinking, execution, and consistency across all creative output.
• Mentor and manage junior creatives, providing clear direction, feedback, and support to strengthen team capability.
• Contribute meaningfully to new business, helping shape winning pitches and proposals that reinforce Buttermilk’s positioning.

Core Competencies

• Project Management: Demonstrates strong ownership of creative projects from concept through delivery. Able to structure workflows, maintain momentum across teams, and proactively identify and resolve issues before they impact timelines or quality. Balances creative ambition with efficient execution.
• Consistently delivers high quality, culturally relevant creative that feels fresh and distinctive. Brings original thinking to pitches and client work while applying a strategic lens to ensure ideas align with brand, audience, and business objectives. Pushes creative forward without losing focus on impact.
• Client Presentation Skills (Pitches and Proposals): Communicates creative ideas clearly and confidently in pitches, proposals, and client meetings. Able to translate complex thinking into accessible narratives, address feedback in real time, and build confidence in the creative direction through strong presence and articulation.
• Client & Team Communication: Builds trusted relationships with clients and internal teams through clear, timely, and considered communication. Takes ownership of projects, aligns stakeholders around a shared vision, and collaborates effectively to elevate creative output and ensure smooth delivery.
• Alignment with Business Objectives: Applies strategic thinking to creative development, ensuring ideas are clearly connected to client goals and broader business objectives. Identifies opportunities to strengthen the commercial impact of creative work, shaping concepts that are not only compelling but purposeful, measurable, and relevant to client success.

Success Metrics

• High quality pitches and proposals that contribute to winning new business and expanding existing client relationships.
• Consistently strong creative output that meets briefs, pushes thinking forward, and is recognised through client feedback and internal benchmarks.
• Positive client satisfaction, with clear trust in creative direction and delivery across projects.
• Projects delivered efficiently and on time, supported by well managed workflows and proactive problem solving.
• Clear strategic alignment between creative ideas and client business objectives, resulting in meaningful and effective work.
• Positive impact on team performance through strong collaboration, clear guidance, and mentorship of junior creatives.

Required Experience & Skills

• Min 5+ years of experience as a senior creative/copywriter within an agency or fast paced creative environment, with a strong track record of delivering high quality, strategically effective work.
• A strong portfolio demonstrating original thinking, strong execution, and creative ideas that deliver against clear objectives.
• Confident storyteller and presenter, able to clearly articulate creative thinking to clients and internal stakeholders.
• Experience guiding and supporting junior creatives, fostering collaboration, growth, and high standards across projects.
• Strong strategic and commercial awareness, with the ability to align creative ideas to client business goals.
• Deep understanding of cultural trends, digital platforms, creators, and emerging tools, with a particular interest in social, entertainment, and content led creative.
• Highly organised with strong project management skills, able to balance creative ambition with efficient, pragmatic delivery in fast paced environments.
• Excellent verbal and written communication skills, with strong attention to detail and experience collaborating in fast paced teams.