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- Tasks: Lead Buttermilk's brand voice across social media, PR, and events.
- Company: Join a creative agency shaping the future of the creator economy.
- Benefits: Competitive salary, private medical insurance, hybrid working, and learning budget.
- Why this job: Make a real impact on brand storytelling and connect with top brands.
- Qualifications: 3-4 years in brand or content roles, strong editorial skills, and digital culture knowledge.
- Other info: Dynamic environment with opportunities for growth and creativity.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Department: Marketing
£35,000–£40,000, with flexibility for an outstanding candidate. Salary is dependent on experience. This role is designed to grow in seniority as the brand continues to scale.
About Buttermilk
Buttermilk is a creative agency shaping the future of the creator economy. We deliver work that’s as culturally sharp as it is commercially impactful, partnering with the world’s most recognisable brands to drive real results and real connection. We celebrate individuality, move with intent, and support ambitious growth without compromising wellbeing.
Our Values
- Celebrate what makes us weird, with care for others
- Build on intent, not impulse
- Fail fast, learn faster
- Be supported by systems, not limited by them
- Be ambitious, pursue it healthily
Role Overview
We’re looking for a Brand & Content Manager to join Buttermilk’s in-house brand team. This role supports how Buttermilk shows up to the world - shaping our voice, output and presence across every touchpoint. With social as a hero channel, you’ll play a key role in shaping our voice across PR, thought leadership and events, turning our thinking, work and culture into consistent, relevant and award-winning brand output.
This is a highly visible role at the heart of the business. You’ll help translate our positioning as The Creator Company into day-to-day output, ensuring our brand remains culturally fluent, creatively distinctive and clearly articulated - whether that’s on LinkedIn, through our Substack, in the press, or on the ground at events.
You’ll report directly to the Global Head of Brand, collaborating closely with our internal studio and creative teams, external partners (including our PR agency), and senior stakeholders across the business. Supported by a modern suite of tools, you’ll bring ideas to life with pace, clarity and craft - balancing big-picture brand thinking with hands-on execution.
This role blends creative instinct with operational skill. You’ll have a strong understanding of digital culture and platform trends, and you’re as comfortable shaping and pitching ideas as you are getting them live. You have a sharp eye for what works in feed - and beyond - and can translate what’s happening across creators, culture and the industry into a distinct Buttermilk tone.
You’re a confident writer and editor, able to move seamlessly between formats, from social posts and campaign copy to press releases and Substack entries, without losing clarity or voice. Above all, you’re curious about the creator space - perhaps you already have an outlet where you write, share or explore ideas - and where it’s headed next, with a clear point of view on platforms, formats and influence.
Key Responsibilities
Social & Content (Hero Responsibility)
- Own Buttermilk’s organic social presence across LinkedIn, TikTok and Instagram
- Lead content planning, posting cadence and day-to-day publishing, reporting into Head of Brand to align on key cultural + agency moments
- Help shape and protect Buttermilk’s tone of voice and POV
- Identify trends and conversations relevant to the brand
- Brief designers, editors or freelancers where needed
- Track performance and continuously refine what resonates
PR & Thought Leadership
- Act as the day-to-day liaison with our external PR agency
- Manage asset requests, approvals, quotes, interviews and press deadlines
- Support Buttermilk’s thought leadership output, feeding ideas, writing and content into the agency Substack and wider PR activity
- Support the amplification of thought leadership across earned and owned channels
- Ensure alignment between social output, PR narratives and brand positioning
Ad-hoc Brand Support
- Support Head of Brand with quarterly delivery of the MILKDROP event series - plus additional ad-hoc, smaller scale events
- Assist with research, logistics, invites and briefing packs
- Draft awards entries and help collate creative, stats and results at submission time
- Maintain campaign trackers and timelines to keep delivery on track
- Support the development of creds and case studies, including image sourcing, copywriting and wider internal brand needs
- Join and contribute to brand and creative ideation sessions
- Keep internal calendars, trackers and documentation up to date
Core Competencies
- Brand judgement: You have a strong instinct for what feels right for the Buttermilk brand. You know what to push, what to polish, and what not to put into the world at all.
- Editorial thinking: You can turn ideas, insights and work into coherent, compelling brand output across social, PR and thought leadership.
- Platform fluency: You understand how different platforms work - culturally and practically - and how content should adapt across LinkedIn, Instagram, TikTok and beyond without losing integrity.
- Hands-on execution: You’re comfortable making things yourself when needed, using modern tools to move ideas from concept to publish.
- Operational rigour: You’re highly organised, reliable and can manage multiple work-streams without sacrificing quality.
- Creator literacy: You’re actively interested in the creator economy - how creators, platforms and communities intersect - and how brands can show up meaningfully within it.
Success Metrics (6 months in)
- Social channels show a clear uplift in quality, consistency and engagement
- Measurable growth in meaningful engagement across priority platforms (shares, comments, saves) - not just follower count
- Strong alignment between social, PR and thought leadership, with content delivered consistently against the marketing calendar
- Regular, high-quality contributions to the agency Substack (from a roster of writers), with clear editorial direction and growing readership, leaning on Head of Brand for editorial direction
- PR moments and events are consistently translated into high-performing owned content
- Internal stakeholders trust your judgement and rely on you as a central brand partner
Required Experience & Skills
- 3-4 years’ experience in brand, content or marketing roles, ideally within a creative, cultural outlet or agency
- A strong editorial eye and confidence shaping brand voice across social, content and wider brand touch points
- Comfortable creating and shaping content hands-on, using tools like Figma (training provided) and native social editing apps
- Experience working across multiple workstreams at pace - without compromising craft or attention to detail
- Highly organised, with a natural instinct for prioritisation and planning
- Comfortable collaborating across both internal and external teams
- Culturally fluent, with a genuine interest in creators, media, fashion, beauty, lifestyle and internet culture
- Experience writing award entries is a bonus, but not a requirement
What We Offer
- Private Medical Insurance
- Juno Wellbeing Credits
- Hybrid Working (London)
- ÂŁ200 Home Office Setup Budget
- Night Key Membership
- Birthday Leave
- Learning & Development Budget
- Friday 2PM Finish
Brand & Content Manager in London employer: Buttermilk
Contact Detail:
Buttermilk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Content Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Buttermilk. Attend events, engage on LinkedIn, and don’t be shy to slide into DMs. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from Buttermilk, come prepared with ideas or examples of your work. Whether it’s a unique social media campaign or a fresh content concept, let your passion shine through.
✨Tip Number 3
Stay updated on trends! Keep an eye on what’s happening in the creator economy and social media landscape. Being able to discuss current trends and how they relate to Buttermilk’s brand will show you’re not just a fit, but a forward-thinker.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Buttermilk team. Don’t forget to follow up after applying; a little persistence goes a long way!
We think you need these skills to ace Brand & Content Manager in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique voice. Remember, we’re looking for someone who can shape our brand's tone, so make sure your application reflects that.
Tailor Your Experience: Don’t just send a generic CV! Tailor your experience to highlight how your skills align with the role of Brand & Content Manager. We want to see how your past work connects to what we do at Buttermilk, so be specific about your achievements.
Be Clear and Concise: While we love creativity, clarity is key! Make sure your application is easy to read and gets straight to the point. Use bullet points where necessary and keep your paragraphs short. We appreciate a well-structured application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Buttermilk team!
How to prepare for a job interview at Buttermilk
✨Know Your Brand Inside Out
Before the interview, dive deep into Buttermilk's brand values and recent projects. Understand their tone of voice and how they engage with their audience on social media. This will help you articulate how your experience aligns with their mission and how you can contribute to their brand narrative.
✨Showcase Your Content Skills
Prepare a portfolio that highlights your best work in content creation and brand management. Include examples of social media campaigns, PR pieces, or thought leadership articles you've contributed to. Be ready to discuss the strategies behind these pieces and the results they achieved.
✨Stay Current with Trends
Familiarise yourself with the latest trends in the creator economy and digital culture. Be prepared to discuss how these trends can influence Buttermilk's brand strategy. Showing that you're not just aware but also passionate about the industry will set you apart.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about Buttermilk's future projects, how they measure success in their campaigns, or what challenges they foresee in the creator economy. This shows your genuine interest in the role and the company.
