Creator Director

Role Overview

The Creator Director – Uber US is a senior leadership role responsible for end‑to‑end creator and content excellence across the Uber US account.

This Role Owns

• The quality and consistency of all creator output
• Negotiation strategy and commercial frameworks
• Talent and agent relationship development
• Team training across full lifecycle creator management (comms, negotiations, contracting, delivery)

Decision‑Making Authority

• Creator selection standards and approval frameworks
• Content quality benchmarks and creative expectations
• Negotiation strategy, rate guidance, and value‑add structures
• Escalation and resolution of senior talent or agent issues
• Contracting frameworks and talent agreement best practices
• Development of preferred talent and agency partnerships

Key Responsibilities

Creator & Content Quality Ownership (Uber US)

• Act as the quality gatekeeper for all creator work across Uber US.
• Define and continuously evolve creator selection criteria aligned to Uber’s brand positioning, audience, and performance goals.
• Set clear benchmarks for content excellence across platforms (TikTok, Instagram, YouTube, etc.).
• Ensure consistency across all program types: always‑on, seasonal campaigns, cultural moments, product launches, and ambassador programs.
• Partner closely with Strategy, Campaign and Client Services to ensure creator output delivers against Uber’s commercial and brand objectives.
• Conduct regular audits of creator output and feedback loops to elevate standards.

End‑to‑End Creator Management Training & Capability Building

• Own the upskilling of the Uber‑dedicated Creator Services team across the full creator lifecycle.
• Design and deliver structured training covering:
  • Creator sourcing and vetting methodology
  • Professional and effective creator communications
  • Agent negotiations and rate benchmarking
  • Commercial value‑add structuring
  • Contracting processes and risk mitigation
  • Timeline and delivery management
  • Escalation handling and reputation management
• Embed consistent best practices in outreach templates, negotiation playbooks, contract briefing processes, and internal handovers/documentation.
• Ensure every team member can confidently manage creators from first outreach through to final payment and post‑campaign relationship management.

Negotiation Strategy & Talent Partnerships

• Lead high‑value negotiations with top‑tier creators and talent agents.
• Develop scalable rate guidance and negotiation guardrails tailored to Uber US.
• Build long‑term talent frameworks and preferred partnership structures.
• Identify opportunities for annualised agreements, ambassador retainers, or priority access partnerships.
• Establish strong working relationships with leading talent agencies representing priority cultural voices.
• Create negotiation playbooks that maximise:
  • Commercial efficiency
  • Added value
  • Exclusivity advantages
  • Long‑term partnership leverage

Strategic Optimisation & Cross‑Functional Initiatives

• Partner closely with Client Services, Strategy, Campaigns, Legal, and Finance to ensure seamless creator execution.
• Identify workflow inefficiencies and improve creator‑related processes across the account.
• Ensure creator timelines, contracting, and negotiations support campaign velocity.
• Act as the senior creator voice in Uber status meetings where required.
• Contribute to forward‑planning conversations around innovation, platform evolution, and cultural opportunities.
• Continuously refine the Uber creator model to improve performance, efficiency, and cultural impact.
• Contribute to thought leadership around creator management excellence.
• Identify innovation opportunities in creator contracting models, performance structures, or hybrid media partnerships.

Core Competencies

• Timeline & Target Setting: Establishes clear creator timelines and strategic targets while anticipating risks and aligning with internal milestones.
• Client Relationship Leadership: Acts as senior creator authority in client discussions, builds trust, and translates objectives into strategies.
• Commercial & Margin Oversight: Leads negotiation strategy, establishes guardrails, and improves margin through smarter talent selection.
• Team Leadership & Talent Development: Mentors the Creator Services team, delivers structured training, and fosters a culture of continuous learning.
• Operational Excellence & Process Innovation: Improves workflows, develops frameworks, standardises documentation, and introduces innovations.
• Campaign Management & Process Optimisation: Ensures seamless integration of creator partnerships into campaign delivery and manages risks proactively.
• Data & Performance Insight: Uses performance data to refine strategy and establish benchmarks.
• Creator Selection, Relationships & Negotiation Standards: Defines selection criteria, builds relationships, and maintains high standards.

Key Characteristics

• Senior leadership presence with confidence operating in high‑profile client environments.
• Deep expertise in the US creator ecosystem and talent agency landscape.
• Strong understanding of commercial contracting and negotiation mechanics.
• Proven ability to train and elevate mid‑level and senior managers.
• Strategic thinker with operational discipline.
• Highly credible in conversations with agents, senior creators, and client stakeholders.
• Commercially sharp with a focus on long‑term value creation.

Success Metrics

• Consistent improvement in creator and content quality across Uber US.
• Reduced creator‑related delivery issues and escalations.
• Stronger negotiation outcomes and commercial efficiencies.
• Development of scalable negotiation and contracting frameworks.
• Increased team capability and confidence in end‑to‑end creator management.
• Positive feedback from Uber stakeholders and internal leadership.
• Strengthened long‑term talent and agency partnerships.
• Clear elevation of Buttermilk’s creator standard on one of its most important accounts.

Required Experience & Skills

• 6+ years’ experience in influencer or creator marketing.
• Proven experience leading managers within an agency environment.
• Strong background in talent negotiations and agent relationship management (including celebrity and VIP talent partnerships).
• Experience partnering closely with client‑facing and delivery teams.
• US market experience.

What We Offer

• Private Medical Insurance
• Juno Wellbeing Credits
• Hybrid Working (London)
• £200 Home Office Setup Budget
• Night Key Membership
• Birthday Leave
• Learning & Development Budget
• Friday 2PM Finish