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For Companies At a Glance
- Tasks: Lead creative marketing campaigns and elevate our plant-powered chocolate brand through engaging storytelling.
- Company: Join a pioneering brand known for innovation in the confectionery industry.
- Benefits: Enjoy flexible working, paid holidays, and the chance to work from home.
- Why this job: Be part of a mission-driven team that values sustainability and inclusivity.
- Qualifications: Experience in brand marketing and digital platforms like Shopify and Google Analytics.
- Other info: Opportunity to grow within a dynamic, challenger brand environment.
The predicted salary is between 36000 - 60000 £ per year.
Originally an established, much-loved traditional fudge manufacturer and brand, the business has pivoted and launched award-winning, ground-breaking plant-powered chocolate. We’ve secured listings in all the major retailers and are now building a business in impulse and overseas. We have a reputation as the leaders of innovation in confectionery. We have built a brand of inclusivity and being ‘better’. We’re a challenger brand and looking to grow our brand exponentially in a way that is true to our values and beliefs. We are committed to a sustainability strategy. Our fans are mainstream – not just those with dietary intolerance. Our chocolate is exceptional, and we’re looking for an exceptional Brand Communications Manager to join our team to help accelerate our growth.
Brand Communications Manager Role Profile
Reports to Commercial Director.
Your Role in a Nutshell
You are the Champion of the Buttermilk brand, ensuring that we are the plant powered treat of choice by bringing our indulgence and innovation to life through storytelling. You will work tirelessly and be committed to ensure every detail of the product, brand story and innovation are captured in engaging strong communication campaigns. Whatever you are working on you bring fresh inspiration and a creative flair to each project, inspiring and developing your team to reach the business and brand goals.
Your Key Responsibilities
- You will be responsible for the full offline and online marketing mix of the Buttermilk brand:
- Create and implement amazing marketing campaigns and support all marketing strategies, promotional campaigns and products in the marketing calendar, delivered within our budget.
- E-commerce
Day to day management of Shopify website including content and products updates. Regular e-commerce reporting utilising Shopify reporting tools & own analysis to find opportunities to improve conversions. Understanding of Google Analytics to supplement Shopify reporting. Supporting the rollout of the model to international markets. - Content & Social Media
Develop content strategy & assets for social media (Instagram, TikTok, Facebook), blog, and email. Work with photographers & videographers for asset creation, as well as create unique assets in Canva. Daily community management of Instagram & TikTok channels. Brand Collaborations - Identify partner brands to work with on giveaways and other content. Outreach, coordination & implementation of collaboration from start to finish. Digital Ads - Work closely with paid digital agency to ensure effective use of budget and strong results that support both the brand and e-commerce growth. - Customer Life cycle Marketing
Write and deploy newsletters, tailored to different audience segments. Maintain & identify new opportunities to improve automations and flows. - Trade marketing support
Budget - Provide monthly budget breakdown for ad campaigns and ensure its upheld. Creative - Brief in creative for upcoming campaigns, promotions and/or product launches. Support event marketing, partnership marketing and trade marketing as needed.
Qualifications & Essential Skills
- Experienced in brand marketing, operating at mid-levels.
- Technical competencies, Shopify and Klaviyo experience preferred. Solid IT skills, with good working knowledge of MS Office programs and the ability to learn in-house systems quickly. Good working knowledge of Google Analytics.
- Experience driving new customer acquisition and working on D2C platforms.
- Great knowledge and understanding of digital marketing and the ability to analyse campaigns using various data sources.
- Proven experience creating brand engagement through PR, email, social media, brand content and other communication channels.
- Proven track record in managing brands, developing and executing brand positioning, tone of voice and brand guidelines.
- Excellent communicator in the spoken and written word, with accuracy and great attention to detail.
- Super organised with excellent time management skills and the ability to work to tight deadlines.
- Has worked within a small business and challenger brand environment.
Benefits / Logistics
- Full time
- Paid holiday and flexible working possible
- Based in our office in Bodmin, Cornwall, working from home available where needed.
- Must be able to travel to support our limited live events during the year.
Brand Communications Manager in Bodmin employer: Buttermilk Confections
Contact Detail:
Buttermilk Confections Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Communications Manager in Bodmin
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers or during interviews, bring examples of your past work. Whether it's a campaign you led or content you created, let us see how you can bring the Buttermilk brand to life!
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out directly to companies you admire, like us at Buttermilk, and express your interest. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Keep your online presence sharp! Make sure your social media profiles reflect your professional persona. Share insights about brand marketing and engage with relevant content. This shows us you’re passionate and knowledgeable about the field!
We think you need these skills to ace Brand Communications Manager in Bodmin
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand and its values shine through. We want to see how much you care about plant-powered treats and sustainability!
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing and digital strategies. We’re looking for someone who can bring fresh ideas to the table, so don’t be shy about showcasing your creative flair!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Remember, attention to detail is key!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Good luck!
How to prepare for a job interview at Buttermilk Confections
✨Know the Brand Inside Out
Before your interview, dive deep into the Buttermilk brand. Understand its history, values, and recent innovations in plant-powered chocolate. This knowledge will help you articulate how your experience aligns with their mission and how you can contribute to their growth.
✨Showcase Your Creative Flair
Prepare examples of past marketing campaigns you've worked on that demonstrate your creativity and ability to engage audiences. Be ready to discuss how you can bring fresh inspiration to Buttermilk's storytelling and communication strategies.
✨Familiarise Yourself with Digital Tools
Brush up on your skills with Shopify, Google Analytics, and Klaviyo. Be prepared to discuss how you've used these tools in previous roles to drive customer engagement and improve conversions. Showing your technical competence will set you apart.
✨Prepare for Scenario Questions
Think about potential challenges Buttermilk might face in the market and how you would address them. Prepare to discuss your approach to creating effective marketing campaigns or managing brand collaborations, showcasing your problem-solving skills and strategic thinking.
