At a Glance
- Tasks: Lead exciting digital marketing strategies and campaigns for local products.
- Company: Join Butterfield Bank, a respected financial institution in the Channel Islands.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Flexible location in Jersey or Guernsey with a focus on innovation.
- Why this job: Make a real impact on marketing strategies while working with a talented team.
- Qualifications: 3 years of marketing experience and strong knowledge of digital channels.
The predicted salary is between 40500 - 49500 £ per year.
Marketing Manager, CI & UK (12 month FTC)
We are looking for an experienced and result-driven Marketing Manager to provide maternity cover for this exciting role in the Marketing team.
This role can be based in either our Jersey or Guernsey office.
Your responsibilities will include
- Building, planning, implementing and assessing the overall digital marketing strategy for our local market products working with Group Brand and our external digital agency.
- Managing the marketing strategy for local Channel Island products along with the life-cycle management of current customers.
- Staying up-to-date with the latest technology and best practises, and industry and market trends.
- Managing and overseeing various digital marketing campaigns.
- Measuring ROI and KPIs for the product lines you are responsible for.
- Utilising the CRM system to formulate local marketing plans.
- Suggesting activities for improving the quality of online content.
- The promotion of Nudge, our financial wellbeing programme.
- Conducting market research to identify potential opportunities for growth in existing markets or new markets.
- Working with the Channel Island marketing team, Group Brand, Group Communications and business to execute the annual marketing plan and life-cycle management plan for local products.
- Working with the Marketing Business Partners in each jurisdiction leveraging Group Brand and Communication functions ensuring consistency of message and tone of voice.
- Liaising with all third-party providers including design, print and PR agencies.
Your qualifications and skills include
- 3 years of experience in a marketing role.
- 3 years of experience in developing and implementing marketing strategies.
- Experience working with a CRM system and client segmentation.
- Good knowledge of all different digital and traditional marketing channels as well as online marketing tools and best practices.
- 3 years of hands‑on experience with SEO, Google Analytics and CRM software.
- Sense of ownership and pride in your performance and its impact on Butterfield’s success.
- Good time‑management skills as well as interpersonal and communication skills.
Butterfield Bank (Channel Islands) Limited ("BBCIL") acting through its Jersey branch (Butterfield Bank (Channel Islands) Limited, Jersey Branch) under the registered business name 'Butterfield Bank Jersey' ("Butterfield Bank Jersey") is regulated by the Jersey Financial Services Commission to conduct deposit‑taking business under the Banking Business (Jersey) Law 1991 (as amended), and investment business, fund service business and money service business pursuant to the Financial Services (Jersey) Law 1998 (as amended).
Butterfield Bank Jersey is registered under the Data Protection (Jersey) Law 2018 (as amended) and its business name is registered with the Jersey Registrar of Companies (with registration number 35466) under the Registration of Business Names (Jersey) Law 1956 (as amended).
Butterfield Bank Jersey's registered office address and principal place of business is at IFC6, IFC Jersey, St Helier, Jersey JE2 3BZ.
Butterfield Bank Jersey is a participant in the Jersey Bank Depositors Compensation Scheme.
The Scheme offers protection for eligible deposits of up to £50,000.
The maximum total amount of compensation is capped at £100,000,000 in any 5 year period.
Full details of the Scheme and banking groups covered are available on the Government of Jersey website www. gov. je/dcs, or on request.
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Marketing Manager employer: Butterfield Group
Butterfield Bank (Channel Islands) Limited is an exceptional employer, offering a dynamic work environment in the picturesque setting of Guernsey. With a strong focus on employee development and a culture that values innovation and client relationships, team members are encouraged to grow their skills while contributing to meaningful financial solutions for clients. The bank's commitment to compliance and risk management ensures a secure workplace, making it an attractive choice for professionals seeking a rewarding career in banking.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Butterfield Group from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Butterfield Group specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Butterfield Group
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Butterfield Group, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Butterfield Group you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Butterfield Group that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Butterfield Group, so think on your feet and don't hesitate to showcase your creativity!
