Butter & Crust is a fast-growing weekend breakfast subscription business. We deliver fresh sourdough, pastries and breakfast extras to customers’ doorsteps before 9am every weekend.
We’re looking for a hands-on Senior Ecommerce & Growth manager to own and improve the way customers discover, buy and subscribe to Butter & Crust.
This is a broad, practical ecommerce role covering our website, CRM, subscriptions, paid acquisition, CRO, analytics and the technical systems that connect everything together.
You’ll work closely with the founder, our paid creative team and external specialists, but we’re looking for someone who can personally get a lot done.
That might mean building a campaign in Klaviyo, setting up a new subscription product in Shopify and Recharge, launching an A/B test, reviewing Meta performance, editing a landing page, or using Codex or Claude Code to fix something directly.
This is not a role where you simply brief agencies and wait for things to happen.
We’re looking for a commercially minded ecommerce operator who can spot an opportunity, work out what needs to change, and help get it live.
Senior Ecommerce & Growth Manager
Butter & Crust is a fast-growing weekend breakfast subscription business. We deliver fresh sourdough, pastries and breakfast extras to customers’ doorsteps before 9am every weekend.
We’re looking for a hands-on Senior Ecommerce & Growth manager to own and improve the way customers discover, buy and subscribe to Butter & Crust.
This is a broad, practical ecommerce role covering our website, CRM, subscriptions, paid acquisition, CRO, analytics and the technical systems that connect everything together.
You’ll work closely with the founder, our paid creative team and external specialists, but we’re looking for someone who can personally get a lot done.
That might mean building a campaign in Klaviyo, setting up a new subscription product in Shopify and Recharge, launching an A/B test, reviewing Meta performance, editing a landing page, or using Codex or Claude Code to fix something directly.
This is not a role where you simply brief agencies and wait for things to happen.
We’re looking for a commercially minded ecommerce operator who can spot an opportunity, work out what needs to change, and help get it live.
You’ll own ecommerce and growth across:
Website, Shopify and merchandising
- Owning day-to-day performance and development of the Butter & Crust website
- Creating and managing products, variants, collections, pricing, images, metafields and selling plans in Shopify
- Making sure new products are correctly configured across Shopify, Recharge, bundles and subscription frequencies
- Improving product pages, landing pages, navigation, FAQs and the overall customer journey
- Building and editing pages using tools such as Replo or Shopify theme sections
- Testing and managing offers, discount codes, free gifts, delivery thresholds and promotional mechanics
- Working with operations to ensure product availability and online merchandising reflect what we can fulfil
- QAing the complete journey across mobile and desktop, from the landing page through bundle building, cart and checkout
CRM, campaigns and subscription growth
- Planning and managing the Klaviyo campaign calendar
- Writing and building both plain-text and designed emails
- Creating product launches, weekend reminders, upsell campaigns, offers and reactivation campaigns
- Building and improving automated flows across welcome, abandonment, post-purchase, churn prevention and win-back
- Developing useful customer segments based on lifecycle stage, purchase behaviour, subscription status and delivery cadence
- Using HTML and Klaviyo templating to build more personalised campaigns
Senior Ecommerce & Growth Manager employer: Butter & Crust
At Butter & Crust, we pride ourselves on being an excellent employer by fostering a vibrant and innovative work culture that encourages creativity and collaboration. Our team enjoys flexible working arrangements, whether freelance, part-time, or full-time, along with unique perks like a complimentary weekly subscription to our delicious breakfast offerings. We are committed to employee growth, providing opportunities to experiment with cutting-edge tools and data-driven strategies in a fast-paced environment, making every day rewarding and meaningful.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Ecommerce & Growth Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Butter & Crust are looking for when hiring for a Senior Ecommerce & Growth Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Butter & Crust for the Senior Ecommerce & Growth Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Butter & Crust as a Senior Ecommerce & Growth Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Butter & Crust’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior Ecommerce & Growth Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Butter & Crust, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Butter & Crust's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Butter & Crust. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Butter & Crust
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Butter & Crust uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Butter & Crust. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
