At a Glance
- Tasks: Lead and scale a fast-growing e-commerce breakfast subscription service.
- Company: Join Butter & Crust, a dynamic startup delivering fresh pastries to customers' doors.
- Benefits: Competitive salary, equity stake, flexible work options, and a free weekly subscription.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by driving growth and improving customer experience in a hands-on role.
- Qualifications: Experience in e-commerce, strong marketing skills, and a passion for leadership.
The predicted salary is between 60000 - 80000 £ per year.
Butter & Crust is a fast-growth weekend breakfast subscription. We deliver freshly baked bread, pastries and breakfast products to customers’ doorsteps before 9am every weekend. We’ve hit £2m ARR, with 3,000+ active subscribers, strong customer love and delivery across London Zones 2 & 3. Now we’re hiring a hands-on Managing Director to help scale the business to the next stage. The main priority is clear: drive profitable e-commerce growth.
You’ll take over day-to-day running of the business from Ollie, our founder, and lead the team across growth, marketing, ops and customer experience. You’ll own the numbers, improve the machine, and help us scale without breaking what customers love.
You’ll be responsible for:
- Scaling the business to £5m ARR
- Improving our CAC:LTV and driving profitable customer acquisition
- Increasing LTV through better retention, AOV, and customer experience
- Knowing the weekly numbers: revenue, CAC, churn, AOV, margin and profit
- Managing our relationship with our suppliers
- Building better dashboards, workflows, automations and internal tools
- Managing the ops and customer service teams so quality stays high as we grow
- Leading big projects, including geographic expansion and moving into a new site
Ideal experience:
- E-commerce, subscription, DTC or marketplace growth
- Strong Meta ads / performance marketing background
- Strong grasp of CAC, LTV, churn, AOV and contribution margin
- Experience managing agencies, marketers, operators and customer service teams
- Strong people management: clear feedback, high standards, good energy
- A bias towards action, testing and continuous improvement
- AI-native: using Claude, ChatGPT or similar every day to move faster and work smarter
Bonus points for:
- Coding/vibe-coding experience
- Experience with Airtable, Zapier, Make, n8n or similar
- Strong Meta ads / performance marketing background
- A genuine love of sourdough and pastries
The Package:
- Salary: Up to £75,000 DoE
- Equity: 2.5% equity stake in the company
- Workplace: Battersea office, with flexible WFH
- Holiday: 25 days annual leave + bank holidays
- Perk: A free weekly Butter & Crust subscription
This is a hands-on, high-intensity role. If you like owning the numbers, solving messy problems, building systems that scale, using AI properly, leading from the front and seeing your work directly drive growth, you’ll love it here.
Managing Director (E-commerce) in London employer: Butter & Crust
Butter & Crust is an exceptional employer, offering a dynamic work environment where innovation and growth are at the forefront. With a strong focus on employee development, you will have the opportunity to lead a passionate team in a fast-paced e-commerce setting while enjoying benefits such as a competitive salary, equity stake, and a free weekly subscription to our delightful products. Located in Battersea, our flexible work culture promotes a healthy work-life balance, making it an ideal place for those looking to make a meaningful impact in the world of food delivery.
StudySmarter Expert Advice🤫
We think this is how you could land Managing Director (E-commerce) in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Butter & Crust are looking for when hiring for a Managing Director (E-commerce).
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Butter & Crust for the Managing Director (E-commerce), a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Butter & Crust as a Managing Director (E-commerce), rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Butter & Crust’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Managing Director (E-commerce).
We think you need these skills to ace Managing Director (E-commerce) in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Butter & Crust, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Butter & Crust's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Butter & Crust. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Butter & Crust
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Butter & Crust uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Butter & Crust. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
