At a Glance
- Tasks: Support caravan sales with customer enquiries, appointments, and follow-ups.
- Company: Join Butlin's, a fun-filled entertainment company with a vibrant culture.
- Benefits: Competitive pay, flexible hours, and a supportive team environment.
- Other info: Opportunity for growth in a fun and engaging workplace.
- Why this job: Be part of a dynamic team that creates memorable experiences for customers.
- Qualifications: Customer service or sales experience preferred; strong communication skills essential.
The predicted salary is between 30000 - 32000 £ per year.
Provide high-quality sales support to the on-site caravan sales operation by handling inbound and outbound enquiries, qualifying leads, booking appointments, supporting viewings, and progressing customers through the ownership journey. The role focuses on fast, professional follow-up, accurate CRM administration, excellent customer experience, and full compliance with regulated sales standards. Based in our Minehead Resort, reporting into our Skegness Caravan Sales Manager.
KPIs
- Speed to lead / response time to new enquiries
- Outbound contact rate and call quality standards
- Appointments booked and show rate
- Conversion rate (enquiry to appointment) and assisted conversion to sale
- Revenue contribution (attributed/assisted) and average enquiry value progression
- CRM data quality (notes, next actions, stages, consent)
- Customer satisfaction/feedback on remote experience
- Compliance/quality monitoring outcomes
General Duties & Key Accountabilities
Lead Handling & Sales Support
- Make timely outbound calls to new and existing enquiries, following agreed service levels and prioritisation.
- Qualify customer needs (budget, preferred models, usage, timelines) and match to suitable stock/options.
- Book and confirm on-site appointments and viewings; ensure customers have clear joining instructions and expectations.
- Support virtual engagement (video calls/virtual tours, sending brochures, pricing and ownership information).
- Maintain structured follow-up plans to progress leads, reduce drop-off and maximise appointment conversion.
Customer Experience
- Deliver a friendly, professional and consultative experience on every call and message.
- Explain the ownership journey clearly and consistently, including key costs and next steps.
- Handle objections and questions confidently, escalating complex queries to the Sales Manager where required.
- Ensure customers feel valued and informed, regardless of whether they proceed immediately.
- Support handover communications and aftercare touchpoints as directed by the Sales Manager.
CRM, Admin & Sales Governance
- Keep CRM records accurate and up to date: stages, notes, next actions, outcomes and customer preferences.
- Maintain strong administrative standards for documentation, appointment packs and communication logs.
- Update customers with accurate pricing and stock information, aligned to the latest approved materials.
- Use approved templates and processes for email/SMS communications and consent management.
- Provide daily/weekly performance updates and pipeline handover notes to the Skegness Sales Manager.
Compliance & Quality
- Operate within all regulated sales requirements, consumer protection legislation and company policies.
- Ensure transparency and accuracy in all communications; do not overpromise or provide misleading information.
- Follow GDPR and consent rules for calling, emailing and marketing communications.
- Participate in call coaching, quality reviews and training; action feedback quickly.
- Escalate any compliance risks or customer vulnerability concerns immediately.
Team Collaboration
- Work closely with the on-site resort team including finance, admin and facilities.
- Support sales events and open days through pre-event calling, confirmations and post-event follow-ups.
- Share customer insights and common objections to help improve scripts, materials and processes.
- Maintain a proactive, solutions-focused mindset while working remotely.
- Contribute to continuous improvement of the customer experience.
- Weekly communication with Skegness Caravan Sales Manager and monthly onsite meetings.
Key Knowledge/Experience & Qualification Requirements
- Proven customer service or sales experience (telephone selling desirable).
- Strong communication skills with a consultative, customer-first approach.
- Resilient and comfortable working to targets and activity standards.
- Excellent organisation and admin skills; confident using CRM systems and Microsoft tools.
- High attention to detail, especially around data quality and accurate information sharing.
- Understanding of regulated/ethical selling, consumer protection and GDPR principles (training provided).
- Ability to work independently in a remote environment and manage time effectively.
- Flexible to support peak trading periods, including evenings/weekends where required.
Caravan Park Manager - Minehead in Somerset employer: Butlins
At Butlin's, we pride ourselves on fostering a vibrant and supportive work culture that prioritises employee well-being and growth. As a Caravan Park Manager in our picturesque Minehead Resort, you'll enjoy competitive benefits, opportunities for professional development, and the chance to be part of a team that values creativity and collaboration, all while contributing to unforgettable guest experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Caravan Park Manager - Minehead in Somerset
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at Butlins. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like Butlins before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Caravan Park Manager - Minehead in Somerset
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to Butlins:Your cover letter is your chance to shine! Tell us why you want to work at Butlins specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at Butlins!
How to prepare for a job interview at Butlins
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
