At a Glance
- Tasks: Provide top-notch sales support and guide customers through their caravan ownership journey.
- Company: Join a leading over-50s inclusive jobs board in the UK.
- Benefits: Permanent full-time role with competitive pay and flexible working hours.
- Other info: Collaborative team culture with opportunities for personal growth and development.
- Why this job: Make a real difference in customers' lives while working in a dynamic environment.
- Qualifications: Customer service or sales experience, strong communication skills, and attention to detail.
The predicted salary is between 30000 - 40000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Department: Caravans
Employment Type: Permanent - Full Time
Location: Minehead
Description
Provide high-quality sales support to the on-site caravan sales operation by handling inbound and outbound enquiries, qualifying leads, booking appointments, supporting viewings, and progressing customers through the ownership journey. The role focuses on fast, professional follow-up, accurate CRM administration, excellent customer experience, and full compliance with regulated sales standards. Based in our Minehead Resort, reporting into our Skegness Caravan Sales Manager.
KPIs
- Speed to lead / response time to new enquiries
- Outbound contact rate and call quality standards
- Appointments booked and show rate
- Conversion rate (enquiry to appointment) and assisted conversion to sale
- Revenue contribution (attributed/assisted) and average enquiry value progression
- CRM data quality (notes, next actions, stages, consent)
- Customer satisfaction/feedback on remote experience
- Compliance/quality monitoring outcomes
General Duties & Key Accountabilities
Lead Handling & Sales Support
- Make timely outbound calls to new and existing enquiries, following agreed service levels and prioritisation.
- Qualify customer needs (budget, preferred models, usage, timelines) and match to suitable stock/options.
- Book and confirm on-site appointments and viewings; ensure customers have clear joining instructions and expectations.
- Support virtual engagement (video calls/virtual tours, sending brochures, pricing and ownership information).
- Maintain structured follow-up plans to progress leads, reduce drop‑off and maximise appointment conversion.
Customer Experience
- Deliver a friendly, professional and consultative experience on every call and message.
- Explain the ownership journey clearly and consistently, including key costs and next steps.
- Handle objections and questions confidently, escalating complex queries to the Sales Manager where required.
- Ensure customers feel valued and informed, regardless of whether they proceed immediately.
- Support handover communications and aftercare touchpoints as directed by the Sales Manager.
CRM, Admin & Sales Governance
- Keep CRM records accurate and up to date: stages, notes, next actions, outcomes and customer preferences.
- Maintain strong administrative standards for documentation, appointment packs and communication logs.
- Update customers with accurate pricing and stock information, aligned to the latest approved materials.
- Use approved templates and processes for email/SMS communications and consent management.
- Provide daily/weekly performance updates and pipeline handover notes to the Skegness Sales Manager.
Compliance & Quality
- Operate within all regulated sales requirements, consumer protection legislation and company policies.
- Ensure transparency and accuracy in all communications; do not overpromise or provide misleading information.
- Follow GDPR and consent rules for calling, emailing and marketing communications.
- Participate in call coaching, quality reviews and training; action feedback quickly.
- Escalate any compliance risks or customer vulnerability concerns immediately.
Team Collaboration
- Work closely with the on-site resort team including finance, admin and facilities.
- Support sales events and open days through pre‑event calling, confirmations and post‑event follow‑ups.
- Share customer insights and common objections to help improve scripts, materials and processes.
- Maintain a proactive, solutions‑focused mindset while working remotely.
- Contribute to continuous improvement of the customer experience.
- Weekly communication with Skegness Caravan Sales Manager and monthly onsite meetings.
Key Knowledge/Experience & Qualification Requirements
- Proven customer service or sales experience (telephone selling desirable).
- Strong communication skills with a consultative, customer‑first approach.
- Resilient and comfortable working to targets and activity standards.
- Excellent organisation and admin skills; confident using CRM systems and Microsoft tools.
- High attention to detail, especially around data quality and accurate information sharing.
- Understanding of regulated/ethical selling, consumer protection and GDPR principles (training provided).
- Ability to work independently in a remote environment and manage time effectively.
- Flexible to support peak trading periods, including evenings/weekends where required.
Caravan Sales Manager in Minehead employer: Butlins
Join our vibrant team at the Minehead Resort, where we prioritise a supportive and inclusive work culture that values your contributions as a Caravan Sales Manager. We offer competitive benefits, opportunities for professional growth, and a commitment to employee development, ensuring you thrive in your role while delivering exceptional customer experiences. With a focus on teamwork and continuous improvement, you'll be part of a dynamic environment that encourages innovation and celebrates success.
StudySmarter Expert Advice🤫
We think this is how you could land Caravan Sales Manager in Minehead
✨Tip Number 1
Get your networking game on! Reach out to friends, family, and former colleagues who might know someone in the caravan sales industry. A personal connection can often get your foot in the door faster than a CV.
✨Tip Number 2
Practice your pitch! When you land that interview, be ready to explain how your skills match the role. Focus on your customer service experience and how you can enhance the ownership journey for clients.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows you're keen and professional, plus it keeps you fresh in their minds as they make their decision.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you ace your job search, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Caravan Sales Manager in Minehead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Caravan Sales Manager role. Highlight your customer service and sales experience, especially any relevant achievements that show you can handle leads and provide excellent support.
Craft a Compelling Cover Letter:Your cover letter should reflect your passion for sales and customer experience. Use it to explain why you're the perfect fit for this role and how your skills align with our values at StudySmarter.
Showcase Your Communication Skills:Since this role involves a lot of communication, make sure your application showcases your strong communication skills. Use clear and concise language, and don’t forget to proofread for any errors!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get all the updates directly from us!
How to prepare for a job interview at Butlins
✨Know Your Product Inside Out
Before the interview, make sure you’re familiar with the caravans and services offered. Understand the features, benefits, and any recent updates. This will help you answer questions confidently and show your genuine interest in the role.
✨Practice Your Sales Pitch
Since this role involves a lot of customer interaction, practice how you would handle common sales scenarios. Role-play with a friend or family member to refine your approach to qualifying leads and addressing objections. This will help you feel more prepared and relaxed during the actual interview.
✨Showcase Your CRM Skills
Be ready to discuss your experience with CRM systems. Highlight any specific tools you’ve used and how you’ve maintained data accuracy. Mentioning examples of how you’ve improved processes or customer interactions through effective CRM use can really set you apart.
✨Demonstrate Your Customer-Centric Approach
Prepare to share examples of how you’ve provided excellent customer service in the past. Think about times when you went above and beyond to ensure customer satisfaction. This will illustrate your consultative approach and commitment to delivering a great customer experience.
