At a Glance
- Tasks: Support caravan sales by handling enquiries, booking appointments, and ensuring customer satisfaction.
- Company: Join Butlin's, a fun-filled company with a vibrant culture and rich history.
- Benefits: Competitive pay, flexible hours, and a chance to work in a lively environment.
- Other info: Opportunity for growth and development in a dynamic, supportive team.
- Why this job: Be part of a team that creates smiles and delivers unforgettable experiences.
- Qualifications: Customer service or sales experience preferred; strong communication skills essential.
The predicted salary is between 30000 - 32000 £ per year.
Provide high-quality sales support to the on-site caravan sales operation by handling inbound and outbound enquiries, qualifying leads, booking appointments, supporting viewings, and progressing customers through the ownership journey. The role focuses on fast, professional follow-up, accurate CRM administration, excellent customer experience, and full compliance with regulated sales standards. Based in our Minehead Resort, reporting into our Skegness Caravan Sales Manager.
KPIs
- Speed to lead / response time to new enquiries
- Outbound contact rate and call quality standards
- Appointments booked and show rate
- Conversion rate (enquiry to appointment) and assisted conversion to sale
- Revenue contribution (attributed/assisted) and average enquiry value progression
- CRM data quality (notes, next actions, stages, consent)
- Customer satisfaction/feedback on remote experience
- Compliance/quality monitoring outcomes
General Duties & Key Accountabilities
Lead Handling & Sales Support
- Make timely outbound calls to new and existing enquiries, following agreed service levels and prioritisation.
- Qualify customer needs (budget, preferred models, usage, timelines) and match to suitable stock/options.
- Book and confirm on-site appointments and viewings; ensure customers have clear joining instructions and expectations.
- Support virtual engagement (video calls/virtual tours, sending brochures, pricing and ownership information).
- Maintain structured follow-up plans to progress leads, reduce drop-off and maximise appointment conversion.
Customer Experience
- Deliver a friendly, professional and consultative experience on every call and message.
- Explain the ownership journey clearly and consistently, including key costs and next steps.
- Handle objections and questions confidently, escalating complex queries to the Sales Manager where required.
- Ensure customers feel valued and informed, regardless of whether they proceed immediately.
- Support handover communications and aftercare touchpoints as directed by the Sales Manager.
CRM, Admin & Sales Governance
- Keep CRM records accurate and up to date: stages, notes, next actions, outcomes and customer preferences.
- Maintain strong administrative standards for documentation, appointment packs and communication logs.
- Update customers with accurate pricing and stock information, aligned to the latest approved materials.
- Use approved templates and processes for email/SMS communications and consent management.
- Provide daily/weekly performance updates and pipeline handover notes to the Skegness Sales Manager.
Compliance & Quality
- Operate within all regulated sales requirements, consumer protection legislation and company policies.
- Ensure transparency and accuracy in all communications; do not overpromise or provide misleading information.
- Follow GDPR and consent rules for calling, emailing and marketing communications.
- Participate in call coaching, quality reviews and training; action feedback quickly.
- Escalate any compliance risks or customer vulnerability concerns immediately.
Team Collaboration
- Work closely with the on-site resort team including finance, admin and facilities.
- Support sales events and open days through pre-event calling, confirmations and post-event follow-ups.
- Share customer insights and common objections to help improve scripts, materials and processes.
- Maintain a proactive, solutions-focused mindset while working remotely.
- Contribute to continuous improvement of the customer experience.
- Weekly communication with Skegness Caravan Sales Manager and monthly onsite meetings.
Key Knowledge/Experience & Qualification Requirements
- Proven customer service or sales experience (telephone selling desirable).
- Strong communication skills with a consultative, customer-first approach.
- Resilient and comfortable working to targets and activity standards.
- Excellent organisation and admin skills; confident using CRM systems and Microsoft tools.
- High attention to detail, especially around data quality and accurate information sharing.
- Understanding of regulated/ethical selling, consumer protection and GDPR principles (training provided).
- Ability to work independently in a remote environment and manage time effectively.
- Flexible to support peak trading periods, including evenings/weekends where required.
Locations
Caravan Park Manager - Minehead employer: Butlins
Butlin's is an exceptional employer, offering a vibrant work culture that prioritises fun and teamwork, making it an ideal place for those looking to thrive in the hospitality industry. As a Caravan Park Manager at our Minehead Resort, you'll benefit from comprehensive training, opportunities for personal growth, and a supportive environment where your contributions are valued. Join us to create memorable experiences for our guests while enjoying a fulfilling career in a company that truly cares for its employees.
StudySmarter Expert Advice🤫
We think this is how you could land Caravan Park Manager - Minehead
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Butlins. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Butlins
Don't be shy about reaching out to Butlins directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Caravan Park Manager - Minehead
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Butlins and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Butlins
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
