Senior Specialist, Growth Marketing

Who We Are

ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our second year in a row on Inc.\’s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.

We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission!

About the Role

We’re looking for a Growth Marketing Senior Specialist to own and scale key acquisition channels that drive new customer growth. This role is ideal for someone with hands-on experience managing growth channels who’s ready to take full ownership of strategy, execution, and performance — with a strong command of both performance data and customer behavior.

You’llbe responsible for the day-to-day execution and optimization of channels such as Meta, TikTok, YouTube, and referral, while leveraging funnel analytics, creative testing, and campaign insights to improve results. You’ll partner closely with product, analytics, creative, and lifecycle teams to test new ideas, analyze outcomes, and scale impact across the full user journey.

We\’re looking for someone who brings a balance of strategic thinking and executional rigor — someone who understands how to drive measurable results and continuously refine the path to purchase.

Our marketing team embraces a hybrid model that provides personal flexibility as well as in-person collaboration. The ideal candidate will find value in coming to our Watertown office twice per week for face-to-face strategy sessions, taking the occasional meeting on a walk around the river trails, and complementary catered lunch every Tuesday and Wednesday!

What You’ll Do

•Own acquisition channels such as Meta, TikTok, YouTube, or referral — managing strategy, execution, testing, and performance.

•Optimize campaigns toward key KPIs including CPA, LTV, CTR, conversion rate, and overall signup growth.

•Analyze channel and funnel data to identify trends, insights, and opportunities to improve performance and user experience.

•Collaborate with creative teams to run structured ad and messaging tests; evaluate what resonates across formats, audiences, and platforms.

•Build and execute a roadmap of growth experiments across audience targeting, bidding strategies, creatives, and landing pages.

•Partner with product and lifecycle marketing to optimize the full acquisition-to-retention journey.

•Monitor, report on, and communicate progress toward growth goals.

What We’re Looking For

•4+ years of experience in growth or performance marketing, ideally in a DTC or consumer-focused environment.

•Proven success managing acquisition channels such as Meta, TikTok, YouTube, referral, or similar.

•Strong understanding of marketing funnel dynamics and what influences a customer to convert — from creative and messaging to landing page experience.

•Analytical mindset and comfort with metrics such as CPA, LTV, CTR, and conversion rate; proficiency in Excel/Sheets and common analytics tools.

•Experience working with platforms and tools such as GA4, Looker, Amplitude, or similar.

•Self-starter with the ability to manage campaigns independently and push projects forward in a fast-paced environment.

•Skilled communicator who collaborates effectively across growth, product, analytics, and creative teams.

What We Offer

Our Values

We are a mission-driven company and strive to embody our values in every step of the process. ButcherBox is driven by relentless improvement, accountability, humility, and customer obsession. We want our workplace to be one of growth and learning where everyone can be safe/comfortable to show up as their authentic self to work. Anyone who loves our products and goals is welcome here! We are proud to be an equal opportunity employer aspiring to incite positive change in the pastures, the fulfillment centers, the office, and the world.

Benefits

•Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits

•Financial: 401(k) with generous employer match

•Annual bonus based on company performance

•Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance

•Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp

•Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement

•Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more

ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment at all steps in the hiring process. Every qualified applicant will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are happy provide reasonable accommodations during our hiring process. Please click here if you need to request an accommodation for your interview.

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