Growth Strategy Analyst

ButcherBox is a certified B Corp headquartered in Boston, and honoured to be celebrating our second year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever. We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission!

We are seeking a Growth Strategy Analyst to drive new member acquisition for ButcherBox. This role requires someone with a strong analytics background who can partner closely with business partners to identify high potential opportunities and evaluate their performance. This includes analyzing data to identify growth opportunities, developing and testing hypotheses, and implementing campaigns to drive user acquisition and engagement. The Growth Strategy Analyst will also be responsible for tracking and analyzing the performance of growth campaigns, and for providing insights and recommendations to cross-functional teams. The ideal candidate will have extensive experience with paid media and knowledge in analytics platforms and languages.

Our marketing and commercial teams embrace a hybrid model that provides personal flexibility as well as in-person collaboration. The ideal candidate will find value in coming to our Watertown office twice per week for face-to-face strategy sessions, taking the occasional meeting on a walk around the river trails, and of course Taco Tuesday!

Responsibilities

• Be the expert on & analyze various areas to unlock opportunities, assess tests, & advise strategy. These areas will include Site/Funnel data, Digital channel data (Facebook, Google, Affiliate, etc.), Lead/email flow data, and Non-digital/awareness channels (TV, Radio & Podcasts, OOH).
• Maintain and iterate upon existing reporting suite.
• Support the growth team in designing, analyzing, & reporting on tests that lead to action-biased results & future iterative tests for channel optimization, creative, & audience targeting/segmentation.
• Improve our attribution/media mix methodology through a combination of analysis, lift/incrementality tests, & internal data resources.
• Deeply understand our new member journey – how it is impacted by our marketing strategy and how we can improve it (predictive LTV, LTV:CPA, etc.).
• Track and analyze the performance of growth campaigns, and provide insights and recommendations to cross-functional teams.
• Collaborate with cross-functional teams to ensure that growth efforts are aligned with overall business goals.
• Stay up-to-date with industry best practices and trends in growth marketing.

Qualifications

• Experience in paid media/channel management and growth marketing landscape.
• Strong data analysis skills; proficiency in SQL, experience with Google Analytics, PowerBI.
• Excellent ability to translate technical analysis into tangible, actionable takeaways and reporting.
• Desire for learning in a fast paced, hands on environment.
• Understanding of performance marketing measurement, such as incrementality testing, multi-touch attribution, and media mix modeling.
• Collaborative mindset with capability to juggle many projects and priorities with exposure to senior leadership.
• 2+ years of experience in a paid media/analytics role.

What We Offer

• Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits.
• Financial: 401(k) with generous employer match, annual bonus based on company performance.
• Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance.
• Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp.
• Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement.
• Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more.

ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment at all steps in the hiring process. Every qualified applicant will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are happy to provide reasonable accommodations during our hiring process.