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- Tasks: Plan and optimise paid media campaigns across various platforms to drive leads.
- Company: Join The BUSY Group, a not-for-profit with 47 years of community impact.
- Benefits: Enjoy flexible work options, competitive salary, and professional development opportunities.
- Other info: Diverse and inclusive workplace with excellent career progression opportunities.
- Why this job: Make a real difference in education and employment accessibility while honing your marketing skills.
- Qualifications: 5+ years in performance media, strong Google Ads and Meta Ads skills required.
The predicted salary is between 40000 - 50000 £ per year.
Our purpose is to make skills, education and employment accessible to every person, so they can create their own world of unbounded possibilities.
The BUSY Group is a not-for-profit organisation with 47 years of experience as a community partner. With multiple business entities operating across 100+ locations Australia-wide and now in New Zealand and the United Kingdom, we offer an extensive range of employment services and programs, vocational training, apprenticeships, mentoring, Inclusive Employment Australia, specialist schools and allied health services.
A bit about the role...
The primary function of this role is to plan, execute, optimise, and report on paid media activity across The BUSY Group’s brands. You will be responsible for full-funnel performance strategy, technical implementation, and continuous optimisation to drive qualified leads and commercial outcomes. This is a permanent full-time position with the choice to work remotely or from our Southport Head Office.
Key activities include:
- Manage and optimise paid campaigns across Google Ads (incl. Grants), Meta, and additional PPC channels such as LinkedIn, TikTok and Microsoft Ads.
- Maintain strong control of CPL/CPA efficiency, bidding strategies, pacing and audience segmentation.
- Develop full-funnel paid media strategies, including campaign plans, budget allocations and testing roadmaps.
- Lead structured A/B testing across ad copy, creative, audiences and landing pages.
- Build and maintain GA4 + GTM tracking, ensuring accurate attribution, consistent UTMs and clean data.
- Troubleshoot tracking issues and implement best-practice measurement frameworks.
- Create and maintain Looker Studio dashboards and deliver weekly insights and monthly executive reporting.
- Analyse channel, audience and landing page performance to drive continuous optimisation.
- Collaborate with Brand & Content, CRM and Web teams to align creative, messaging, automations and CRO initiatives.
- Manage campaign workflow and task visibility within Asana.
BUSY Benefits…
- Paid Christmas shut down period - 3 days of paid annual leave
- Additional day of leave - My BUSY day
- Competitive salary
- Paid Parental Leave, Retail Discounts
- Training and Professional development commitment
- Career progression and internal transfer opportunities
- BUSY Benefits program
- Employee Assistance Program
- Flexible and Hybrid work options
- Tools of the trade to support your individual role
About you...
- 5+ years hands-on experience managing performance media in multi-brand or high-volume environments.
- Advanced proficiency in Google Ads, Meta Ads Manager, and ideally LinkedIn/TikTok Ads.
- Strong technical capability in GA4, GTM, attribution models, event tracking and integrations.
- Experience building Looker Studio dashboards and turning data into actionable insights.
- Proven success in CPL reduction, conversion optimisation, audience scaling and budget pacing.
- Strong ad copywriting skills and the ability to brief creative assets aligned to platform best practice.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple brands, competing priorities and tight deadlines.
- Google Ads and Meta certifications (or ability to obtain quickly).
- Desirable experience with CRM platforms (HubSpot or Dynamics), automation tools (Zapier/Make), and CRO methodologies.
This role will actively commence recruitment from the date of advertisement. The closing date of this ad is dependent on the appointment of the role. The BUSY Group is an organisation that prioritises the safeguarding of children and all vulnerable people by actively adopting strategies that embed a culture of zero tolerance for abuse of any kind. The appointment of successful applicants will be subject to satisfactory employment screening including criminal history and relevant working with children checks.
The BUSY Group is committed to achieving a diverse workforce and strongly encourages applications from First Nations People, veterans, people from culturally diverse backgrounds and people with disabilities.
Digital Marketing Specialist – Performance in Southport employer: BUSY Cloud HR
Contact Detail:
BUSY Cloud HR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist – Performance in Southport
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in digital marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Tailor your answers to reflect how your experience aligns with their mission, especially in making education and employment accessible.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Specialist – Performance in Southport
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Specialist role. Highlight your experience with performance media and any specific achievements that align with the job description. We want to see how you can bring your unique skills to our team!
Show Off Your Skills: Don’t hold back on showcasing your technical capabilities, especially in Google Ads and GA4. Include examples of successful campaigns you've managed and how you optimised them. This is your chance to impress us with your expertise!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your qualifications and experiences. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join The BUSY Group family!
How to prepare for a job interview at BUSY Cloud HR
✨Know Your Numbers
As a Digital Marketing Specialist, you'll need to demonstrate your understanding of key performance metrics. Brush up on your CPL, CPA, and conversion rates. Be ready to discuss how you've optimised campaigns in the past and the results you achieved.
✨Showcase Your Technical Skills
Make sure you can talk confidently about your experience with Google Ads, Meta Ads Manager, and GA4. Prepare examples of how you've implemented tracking and attribution models, and be ready to explain any technical challenges you've overcome.
✨Bring Data to Life
The BUSY Group values actionable insights, so come prepared with examples of Looker Studio dashboards you've created. Discuss how you've turned data into strategies that drove performance improvements, and be ready to share specific outcomes.
✨Collaboration is Key
This role involves working closely with various teams. Think of examples where you've successfully collaborated with creative, CRM, or web teams. Highlight your communication skills and how you've managed competing priorities to achieve campaign goals.