Digital Marketing Executive
- Full time, Hybrid (1–2 days office, central Edinburgh)
- Reports to Sales Director
- Salary based on experience, with scope to develop
Busy B is a well-loved Edinburgh-based stationery brand, creating beautiful diaries, calendars, notebooks and journals sold via our website, Amazon, Faire, and retailers including John Lewis and Waterstones. With sales of £2.5m, this is an exciting chance to make a real impact in a small, creative, and friendly team.
We’re looking for someone highly organised, detail-oriented, and enthusiastic about product development. You’ll be resourceful, software-literate, and thrive in a collaborative environment, supporting the Sales and Marketing Director and wider team.
Ideally you’ll bring 2+ years’ experience in an ecommerce or digital marketing background, have developed strong Excel skills and a knack for creating engaging visual and written content on site and for our social channels.
Key Responsibilities
Content & Brand
- Manage seasonal photoshoots and creative campaigns.
- Create digital content and copy for emails, social, SEO, and product listings.
- Ensure brand consistency and support PR, influencers, and affiliates.
Ecommerce & Website
- Deliver digital plans and site updates.
- Lead website development and merchandising to maximise performance.
- Manage updates and errors on consumer/trade Magento sites, eBay, and new marketplaces.
- Create promotional offers and ensure accurate T&Cs.
- Liaise with agencies and warehouse on product launches.
CRM & Performance Marketing
- Own our CRM strategy, email marketing, and automation journeys.
- Cleanse and grow the database; test and optimise email layouts.
- Plan and manage monthly performance marketing budget aligned to ROAS goals
Shared Responsibilities
- Provide customer service via social and inbox.
- Identify growth opportunities and assist with market/product research.
- Attend training/workshops and support general admin during quieter periods.
Personal Attributes, Skills & Experience
- Organised and detail-focused, keeping projects and data on track
- Commercially aware with a good grasp of products, pricing, and market trends
- Proactive and accountable, always following tasks through
- Creative, curious, and collaborative – sharing ideas and working well with others
- Adaptable under pressure, balancing priorities with ease
- Confident using Magento, Excel, Photoshop and Canva
What We Offer:
- A chance to make a real impact in a small, creative team
- Work with a much-loved, design-led stationery brand
- Develop the styling and look and feel of the brand online
- Supportive, friendly culture with room to grow
- 4 weeks’ holiday plus 11 public holidays, with an extra week after 5 years
- Company pension and annual discretionary team bonus
- Birthday and Christmas vouchers
This is a rare chance to grow your career in a creative and supportive team, while helping shape the future of a much-loved stationery brand.
To apply: Send your CV and a short note on why you’d be a great fit to clair.masson@busyb.co.uk
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Dunfermline
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Busy B are looking for when hiring for a Digital Marketing Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Busy B for the Digital Marketing Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Busy B as a Digital Marketing Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Busy B’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Marketing Executive.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Busy B, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Busy B's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Busy B. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Busy B
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Busy B uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Busy B. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
