At a Glance
- Tasks: Drive sales growth by generating high-value opportunities in the DACH region.
- Company: Join Busuu, a leading EdTech company transforming language learning.
- Benefits: Enjoy flexible hours, free lunches, health insurance, and a vibrant team culture.
- Other info: Dynamic work environment with plenty of social activities and career growth.
- Why this job: Be at the forefront of AI-driven sales and make a real impact.
- Qualifications: Fluent in German and English with sales experience, ideally in EdTech.
The predicted salary is between 31500 - 38500 £ per year.
Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning. Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.
As a Sales Development Representative at Busuu, you'll be at the heart of our DACH expansion, enabling teams and companies to perform in the moments that matter, in any language. You'll open doors, spark meaningful conversations, and directly shape Busuu's revenue and reach by converting strategic prospects into high-value pipeline opportunities. You will work alongside our DACH Business Development Managers and you will gain real exposure to enterprise sales and develop core skills in discovery, stakeholder mapping, deal shaping, and executive communication, with genuine career growth as Busuu scales.
You will be at the forefront of how we use AI to scale smarter - designing, testing and iterating on agentic workflows that set the benchmark for how Busuu prospects and sells. This is a hybrid role combining hands-on pipeline generation with the design and optimisation of AI-driven prospecting workflows, as we evolve towards a more AI-first sales model.
In this role you will:
- Execute & Own Design and execute targeted outbound strategies using intent & buying signals, industry context, stakeholder mapping to generate high-intent opportunities with Enterprise and mid-market accounts in the DACH territory.
- Map and engage HR, L&D, and Procurement professionals leveraging a mix of AI-driven outreach and targeted human engagement (including cold calling).
- Own pipeline generation end-to-end: mapping, prospecting, qualifying leads, generate qualified opportunities for BDMs, from inbound, outbound and event leads.
- Design, test, and scale AI-powered prospecting workflows to improve efficiency and conversion across prospecting and qualification.
- Collaborate with Sales and Marketing to continuously sharpen messaging and improve conversion.
What we’re looking for in a Sales Development Representative:
- Fluency and excellent command of German and English.
- 1+ year of demonstrated success in a commercial or sales role, ideally in Ed-Tech or HR-Tech.
- You are AI native, excellent at prompting and always look for ways to improve by leveraging agentic AI.
- A proven ability to build outbound pipeline and engage decision-makers across multiple channels in the DACH territory.
- You believe one great call beats ten emails, and your calendar proves it.
- Strong analytical skills with the ability to turn data into action.
- High ambition, discipline, and a genuine hunger to learn and grow.
- Familiarity with HubSpot, LinkedIn Sales Navigator, Lusha.
- Knowledge of SPIN and MEDDPICC is a plus.
At Busuu we want to ensure that you have access to some great benefits:
- Our centrally located offices are well-equipped with free breakfast, plenty of snacks and fresh fruit.
- You get 2 free lunches per week at our office that you can choose out of a wide selection of restaurants in the area.
- Busuu offers a great Private Health Insurance scheme.
- We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid and remote model of working.
- We offer enhanced maternity and paternity leave.
- Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, socials, quarterly team, and company events.
What happens next:
- CV application review - We will review it as quickly as possible.
- Quick chat with our recruiter about your experience and the role.
- Interview with the Hiring Manager.
- Video call task.
- Final interview with the DACH team.
Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise. This means each one of us comes to work knowing that we have a voice – and a safe, judgement-free zone to speak freely. If you like the sound of that, join us. We'd love to hear what you have to say.
Sales Development Representative (SDR) - DACH in London employer: Busuu
Busuu is an exceptional employer that champions innovation and personal growth within the EdTech sector. With a vibrant work culture that values collaboration and creativity, employees are encouraged to develop their skills while contributing to a mission that empowers individuals through language learning. Located in a dynamic environment, Busuu offers unique opportunities for career advancement and the chance to be part of a global community dedicated to making language education accessible and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative (SDR) - DACH in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Development Representative (SDR) - DACH at Busuu, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Busuu. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Development Representative (SDR) - DACH. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Development Representative (SDR) - DACH in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Busuu:When writing your cover letter, make sure to tailor your message specifically for Busuu. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Busuu
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Busuu that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Busuu that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Busuu’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
