At a Glance
- Tasks: Drive B2B marketing strategies and enhance sales enablement using AI tools.
- Company: Join Busuu, a leading EdTech company transforming language learning.
- Benefits: Enjoy free meals, health insurance, flexible hours, and a dedicated training budget.
- Other info: Dynamic work environment with a focus on diversity and inclusion.
- Why this job: Be part of an innovative team shaping the future of language education.
- Qualifications: 3-5 years in product marketing with B2B SaaS experience; AI-savvy.
The predicted salary is between 56700 - 69300 £ per year.
Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning. Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life. Busuu is part of the global Chegg family.
What does a B2B Product Marketing Manager at Busuu do?
We're hiring a B2B Product Marketing Manager to help make our B2B GTM motion smarter, sharper, and faster. You'll take our existing positioning and help it show up everywhere B2B touches the market, and help run the engine that turns market signal back into stronger positioning, sharper messaging, and better deals. This is a role for the AI-native era of Product Marketing. We're looking for someone comfortable with that shift: confident using AI tools to support enablement and competitive intelligence workflows, and keen to develop those skills further. You'll join a small, senior PMM team that owns the strategic frameworks the rest of the company executes against, as Busuu enters its most ambitious chapter yet in language learning.
What you'll do as a B2B Product Marketing Manager:
- Sales enablement as a living system: Maintain and continuously improve the B2B enablement library, using AI-powered systems that let revenue teams (Sales, CS) self-serve playbooks, pitch decks, competitive comparisons, customer stories, and battlecards. Help move enablement from one-off asset production towards automated, always-current systems.
- The B2B intelligence loop: Run and maintain the automations (e.g. in Gong) that turn sales calls, win/loss, CSM signal, and competitor moves into structured insight on a regular cadence. Track whether enablement is being used and landing, and feed that signal back to the Lead PMM to inform messaging, assets, and upstream product conversations. Contribute customer research, sales signal, and market trends into the team's wider point of view.
- Expression of B2B positioning across every surface: Take the positioning owned by the GTM Strategy & Growth Leads and help it land consistently across every key touchpoint in the customer journey. Feed signal back when something isn't landing or when new opportunities emerge.
- Automated collateral systems: Use and iterate on AI-assisted workflows that produce, update, and personalise battlecards, one-pagers, vertical decks, and RFP responses at deal speed.
What we're looking for:
- 3-5 years in product marketing, with B2B SaaS experience selling to enterprise or mid-market. Bonus if you've sold into L&D, HR, or learning categories.
- AI-fluent: you reach for AI to raise the quality and speed of your output, and you're keen to build your skills in systems and automations, not just one-off prompts.
- Confident across the modern PMM stack: conversational intelligence tools (Gong or equivalent), workflow automation, AI tooling.
- Experience contributing to sales enablement, with an interest in measuring adoption and impact.
- Comfortable working at pace within an established cadence, with regular check-ins with the Lead PMM.
At Busuu we want to ensure that you have access to some great benefits:
- Our centrally located offices are well-equipped with free breakfast, plenty of snacks and fresh fruit.
- You get 2 free lunches per week at our office that you can choose out of a wide selection of restaurants in the area.
- Busuu offers a great Private Health Insurance scheme.
- There is a dedicated training budget to ensure our employees can continuously grow and progress in their careers.
- We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working.
- We offer enhanced maternity and paternity leave (depending on location).
- Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, Thursday socials, quarterly team, and company events.
What happens next:
We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around.
- CV application review - We will review it as quickly as possible.
- Let’s chat - Quick chat with our team about your experience and the role.
- Interview - With the Hiring Manager.
- Case Study - At home case study to show off your skills.
- Interview - Interview to review the task and speak with other colleagues in the team.
Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise. This means each one of us comes to work knowing that we have a voice – and a safe, judgement-free zone to speak freely. If you like the sound of that, join us. We'd love to hear what you have to say.
Location: London - Busuu
Type: Full time
: Product Marketing Manager (B2B) in London employer: Busuu
Busuu is an exceptional employer that values its employees by fostering a collaborative and inclusive work culture. With a focus on professional development, you will have ample opportunities to grow your skills in a dynamic environment while working alongside a diverse team. Located in a vibrant city, Busuu offers unique advantages such as flexible working arrangements and a commitment to employee well-being, making it a rewarding place to build your career in customer support.
StudySmarter Expert Advice🤫
We think this is how you could land : Product Marketing Manager (B2B) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Busuu and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Busuu are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Busuu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Busuu. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace : Product Marketing Manager (B2B) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Busuu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Busuu:Show us that you’ve done your homework! In your application, briefly mention what you admire about Busuu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Busuu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Busuu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Busuu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
