Global B2B Campaigns Manager in London

Busuu is the world's largest online community for language learning, serving over 120 million users worldwide. We combine AI‐powered courses with community feedback to make learning a language easy and engaging.

We are looking for a hands‐on, data‐driven Global B2B Campaigns Manager to build and run Busuu's B2B pipeline engine. You will sit at the heart of our B2B marketing pod, taking ownership of the campaigns and programmes that generate and progress high‐quality leads through to revenue. This role requires a full‐funnel mindset, proficiency in paid, organic, ABX and event channels, and a strong account‐based approach. AI should be a core part of your campaign design and execution.

Responsibilities

• Pipeline Generation: Own the day‐to‐day execution of B2B demand generation campaigns across paid media, email nurture, ABX and field marketing, with clear targets for MQL, SAL and SQL volume and a high percentage of Targeted Account List (TAL) penetration.
• Account‐Based Marketing & Tracking: Design and run ABX campaigns that engage buying committees within target accounts, coordinating personalised outreach across channels to drive account‐level progression through the funnel. Use intent data, CRM signals and account‐level engagement metrics to identify buying behaviour, prioritise sales follow‐up and continuously optimise targeting and spend against TAL penetration.
• Campaign Operations: Build, manage and optimise campaigns in HubSpot, ensuring clean data, accurate lead scoring and reliable attribution reporting.
• Channel Ownership: Own how paid media and content channels drive B2B pipeline – brief the Paid Marketing team on LinkedIn and Google Ads strategy, and direct content activation across whitepapers, webinars and case studies to ensure integrated channel performance against funnel targets.
• AI‐Driven Campaign Performance: Leverage AI workflows to eliminate manual testing cycles, scale campaign variants quickly and surface account‐level insights that would otherwise take weeks to generate.
• Reporting & Analysis: Track and report performance across all channels, with TAL penetration rate as a primary success metric alongside pipeline contribution and ROI.
• Sales Enablement: Identify and drive enablement initiatives that give the New Business and Customer Success teams the tools they need to convert pipeline and grow accounts – from account intelligence summaries to collateral aligned to active ABX plays and expansion conversations.

Requirements

• Experience: Demonstrated track record of owning B2B demand generation strategy and pipeline delivery, ideally within a SaaS or EdTech environment.
• Account‐Based Marketing: Hands‐on experience running ABX or ABM programmes, with proven success engaging and progressing target accounts through a buying journey.
• Technical Proficiency: Hands‐on proficiency building, executing and managing end‐to‐end campaigns within B2B marketing automation platforms (HubSpot preferred), with a strong grasp of campaign reporting and attribution.
• AI Mindset: Demonstrable experience using AI tools to improve campaign performance, automate workflows or generate insights.
• Analytical Thinking: Comfortable with data, able to turn performance metrics—including TAL penetration and account engagement signals—into clear recommendations and actions.
• Sales Alignment: Experience working closely with Sales teams, with an understanding of how marketing activity supports and enables the New Business pipeline.
• Communication: Fluency in English with strong written skills is required. Additional European languages (French, Spanish, Italian or German) are a strong plus.
• Organisation: Highly organised with the ability to manage multiple workstreams simultaneously, and bring laser‐sharp focus and rigorous quality standards to every task.

Benefits

• Centrally located offices with free breakfast, snacks and fresh fruit.
• Private Health Insurance scheme.
• A personal training budget to grow your skills and career.
• Flexible working hours and a hybrid model of work to support work‐life balance.
• Enhanced maternity and paternity leave.
• A rich social calendar: team lunches, Friday socials, quarterly team events and company‐wide celebrations.

Our platform is for everyone, and so is our workplace. We pride ourselves on embracing differences of culture, race, religion and more, and we ensure a safe, judgement‐free zone for all.