B2B Product Marketing Leader in London

Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning. Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.

We win in mid-market today. Deals reach us from both directions, SMB customers growing into us, and enterprise accounts landing small, as a pilot or a single team. Our enterprise business is nascent, and building it properly is one of the biggest opportunities we have.

This role owns the commercial thinking that makes that work: who we target and why, how we package and price so a small landing has a real path to becoming a large account, how we position against the alternatives, and what our sales team needs to win in the field. You'll need to understand how enterprise buyers evaluate, decide and get internal sign-off — because you'll be building that motion with us, not operating one that already exists. It's a senior mandate with real decision authority, held by one person to start with. You'll be our first dedicated B2B product marketer, you'll own the function, and you'll shape what it becomes as the business grows into it.

What You'll Own

• Who we sell to, and which bets we make. Own ICP definition and segmentation for B2B across both of our motions, the mid-market business we win in today and the enterprise business we're building.
• How we price and package. Own pricing direction and packaging structure, grounded in how buying groups actually approve spend, who holds budget, what procurement will sign, what the economic buyer benchmarks against.
• How we're positioned, and what we say. Own the value proposition and the reason a buyer chooses us over the alternatives or over doing nothing.
• How enterprise buyers decide. Build the map of how champions, economic buyers, procurement, legal and security each evaluate and approve a deal, and what each needs to believe.
• The market and win-loss read. You have direct access to continuous B2B market intelligence, generated by Growth & Product Strategy, and the authority to act on it for ICP, positioning and pricing without it being filtered.
• What sales needs to win. Own the enablement framework: what equips the team at each stage of an enterprise deal and how it's structured.
• Taking it to market. Own launch architecture and sequencing for B2B, and the rollout of packaging changes into the field.

How You'll Work

You report to the VP of GTM Strategy & Growth, and be our first dedicated B2B Product Marketer. You own the function, the standards, what it does, what it stops doing, and the case for what it needs next.

What You Bring

• Senior B2B product marketing experience, ideally in SaaS, EdTech or a comparable subscription business.
• Enterprise commercial depth. You understand how large organisations evaluate, approve and buy.
• Experience of both motions, enterprise high-touch and mid-market medium-to-low-touch.
• You've built where it didn't exist.
• Comfortable being the first and only person in the function, owning the outcome without a team behind you.
• AI fluency as a multiplier on your own output, not a requirement to build engineering-grade automation.
• Additional European languages are a plus.

Benefits & Culture

At Busuu we want to ensure that you have access to some great benefits:

• Our centrally located offices are well-equipped with free breakfast, plenty of snacks and fresh fruit.
• You get 2 free lunches per week at our office that you can choose out of a wide selection of restaurants in the area.
• Busuu offers a great Private Health Insurance scheme.
• There is a dedicated training budget to ensure our employees can continuously grow and progress in their careers.
• We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working.
• We offer enhanced maternity and paternity leave (depending on location).
• Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, Thursday socials, quarterly team, and company events.

Hiring Process: What happens next

We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around.

• CV application review - We will review it as quickly as possible.
• Let’s chat - Quick chat with our team about your experience and the role.
• Interview - With the Hiring Manager.
• Case Study - At home case study to show off your skills.
• Interview - Interview to review the task and speak with other colleagues in the team.

Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise. This means each one of us comes to work knowing that we have a voice – and a safe, judgement-free zone to speak freely.

If you like the sound of that, join us. We'd love to hear what you have to say.

Location: London - Busuu; Madrid - Busuu

Type: Full time