At a Glance
- Tasks: Lead high-impact PR campaigns for bestselling authors and titles across various genres.
- Company: Join Dorling Kindersley, a top global publisher with a creative culture.
- Benefits: Enjoy 25 days holiday, hybrid work, and opportunities for professional growth.
- Other info: Exciting opportunity to work with high-profile authors and drive innovative campaigns.
- Why this job: Shape your role in a dynamic team and make a real impact on book sales.
- Qualifications: Experience in PR, strong communication skills, and a passion for books.
The predicted salary is between 40000 - 50000 £ per year.
Are you a natural networker who knows exactly how to turn a great book into high-impact PR coverage? Then keep reading… We are looking for an experienced Publicity Manager to become the champion for Sourcebooks and Canelo authors and titles across a range of genres spanning fiction, narrative non-fiction and children's.
You'll use your proven expertise and experience to lead sales-driving publicity campaigns. We need someone who loves building high-impact media campaigns, securing traditional and digital coverage, planning and executing book tours, and nurturing deep relationships with journalists, festivals, and bookshops.
Reporting directly to the Campaigns Director, you will take full ownership of end-to-end publicity campaigns. A typical week will see you:
- Writing compelling press releases and building bespoke publicity plans that secure print, broadcast, podcast, and online coverage.
- Pitching across the full lists to journalists, bookshops, literary festivals, and event partners to grow massive awareness for our authors.
- Managing relationships with authors and agents, providing them with top-tier support, guidance, and interview prep.
- Working extensively with our Sales and Editorial teams, as well as the Sourcebooks US team, to provide proactive internal and external updates.
- Developing long-term strategy for our brand authors, pitching for serial rights, and independently managing your campaign budgets with a sharp eye.
This is a fantastic opportunity for a creative, proactive, and highly organised communicator, with a track record of delivering high-impact campaigns and working with high-profile authors or brands. Our ideal candidate will be able to:
- Juggle a varied workload and possess the professional maturity to pivot campaign directions when necessary.
- Demonstrate absolute confidence when pitching to press, festivals, and partners.
- Understand how great PR directly drives book sales.
- Bring a positive, collaborative energy to a dynamic team.
This is a very exciting time to join DK, and because this is a newly created position, you will have the unique opportunity to shape the role and bring your own vision to the table. If you thrive in a fast-paced environment, love delivering elite author care, and want to join a top global publisher during a time of significant growth, this new role is your perfect next step.
Closing date for applications: Friday 7 August
We have a range of benefits to reflect our commitment to our people, some of which are: 25 days paid holiday entitlement in year one, plus
DK Marketing & Communications - Publicity Manager in London employer: Bustyheart
At Dorling Kindersley Limited, we pride ourselves on fostering a dynamic and creative work environment where innovation thrives. As a Book Publicity & Campaigns Manager, you will benefit from our commitment to employee growth through tailored development opportunities and a supportive culture that values collaboration and creativity. Located in a vibrant area, our company offers unique advantages such as access to industry events and a network of influential contacts, making it an excellent place for passionate professionals looking to make a meaningful impact in the publishing world.
StudySmarter Expert Advice🤫
We think this is how you could land DK Marketing & Communications - Publicity Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bustyheart and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bustyheart are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bustyheart on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bustyheart. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace DK Marketing & Communications - Publicity Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bustyheart. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bustyheart:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bustyheart’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bustyheart
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bustyheart will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bustyheart, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
