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- Tasks: Drive B2B sales across the UK and DACH region, focusing on architect and designer specifications.
- Company: Buster + Punch, a London-born home fashion brand with global reach.
- Benefits: Competitive salary, gym membership contribution, annual bonus, and product discounts.
- Why this job: Make a direct impact on brand growth in a dynamic, design-driven environment.
- Qualifications: Fluent in German with 3-5 years in A&D-focused sales and proven leadership experience.
- Other info: Join a creative team that values extraordinary design and offers career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
This role involves frequent travel across the UK and DACH region (estimated 50%), including regular visits to partners, customers, events and the London showroom.
Contract: Full-time, 37.5 per week (5 days Monday-Friday)
Holidays: 25 Days per annum + bank holidays
Contribution to gym membership, discretionary annual bonus, salary exchange pension contribution, discount on the purchase of Company products.
Buster + Punch is a London-born home fashion brand, headquartered in Peterborough, England. Our core product verticals are Electricity (switches, dimmers and sockets), Lighting and Hardware (door and cabinet) but we haven’t forgotten our legacy iconic items such as custom motorcycles and whisky bars. The Brand now delivers to over 110 countries globally and prides itself on strong systems, financial stability, forward planning, and rewarding employee achievement and energy.
Reporting to the Vice President Sales (NEUSCME), the Regional Sales Manager will own and drive B2B sales performance across the UK and DACH region, with particular emphasis on architect and designer (A&D) specification.
The Regional Sales Manager must be fully entrenched in the brand and have a deep understanding of the technical and functional aspects of all products and categories brought to market. You will be hands-on, leading and managing the sales team while remaining actively involved in training, presenting, pitching and selling.
The Regional Sales Manager will be comfortable working in a multi-channel business, overseeing B2B while supporting and identifying synergies across B+P staff, including how to maximise sales with B2B e-commerce accounts/sites and managing promotional periods (e.g. Black Friday sales).
- Own and grow the A&D specification pipeline, strengthening brand presence with key architects, designers and project stakeholders across residential, hospitality and commercial sectors.
- Lead, develop and retain a high-performing regional sales team, setting clear objectives, coaching performance and fostering a culture of accountability and engagement.
- Develop and execute a strategic regional sales growth plan, translating long-term objectives into annual operating plans, budgets and sales programmes.
- Forecast sales performance and SKU demand for product launches and ongoing trading, ensuring accurate planning and stock optimisation.
- Build and maintain strong industry relationships, leveraging the London showroom as the European flagship space for presentations, events and partner engagement.
- Collaborate cross-functionally with Marketing, Product and Leadership teams to deliver local sales and marketing initiatives, merchandising standards and promotional activity.
- Identify and capitalise on new business and market opportunities in partnership with the Head of UK/EMEA Sales and VP Sales (NEUSCME).
- Provide clear, regular reporting to senior leadership on market conditions, performance vs budget, pipeline health, risks, opportunities and operational challenges.
Fluent in German (written and spoken), with professional working proficiency for client-facing sales, presentations and negotiations.
Strong background in the A&D (Architects & Designers) channel, with demonstrable experience driving specification-led sales within premium interior, architectural hardware, lighting, electrical accessories or related design-led categories.
Typically 3-5 years’ experience in a relevant A&D-focused sales role, with evidence of delivering growth through specification and relationship-led selling.
Proven regional sales leadership experience, including business development, onboarding and management of major accounts, and direct leadership of a sales team.
Strong commercial acumen, with experience managing regional P&L performance, forecasting, margins and profitability across territories, products and customers.
Existing industry relationships within the A&D, interior design or specification community across the UK and/or DACH region would be advantageous.
Competitive salary and benefits package. Direct impact on brand growth across key European markets. Opportunities for training and career development in a fast-growing, design-driven business. A dynamic, creative, and supportive team environment. The chance to contribute to a brand that challenges convention and celebrates extraordinary design.
Regional Sales Manager (German) in London employer: Buster + Punch
Contact Detail:
Buster + Punch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager (German) in London
✨Tip Number 1
Network like a pro! Attend industry events and connect with architects and designers. Building relationships in the A&D community can open doors to opportunities that aren’t advertised.
✨Tip Number 2
Show your passion for the brand! When you meet potential employers, share your enthusiasm for Buster + Punch and its products. This will help you stand out as someone who truly understands and believes in the brand.
✨Tip Number 3
Prepare for those interviews! Research common questions for sales roles and practice your responses. Be ready to discuss your experience in driving specification-led sales and how you can contribute to the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our dynamic team at Buster + Punch.
We think you need these skills to ace Regional Sales Manager (German) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Sales Manager role. Highlight your experience in B2B sales, especially within the A&D sector, and showcase any relevant achievements that align with our brand values.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for design and how your skills can drive sales growth in the UK and DACH regions. Don't forget to mention your fluency in German!
Showcase Your Industry Knowledge: We love candidates who are well-versed in the A&D community. Use your application to demonstrate your understanding of the market, key players, and how you can leverage relationships to boost our brand presence.
Apply Through Our Website: For the best chance of success, apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Buster + Punch
✨Know Your Products Inside Out
As a Regional Sales Manager, you'll need to be well-versed in the technical and functional aspects of Buster + Punch's products. Make sure you research their entire product range, especially those related to A&D specifications, so you can confidently discuss features and benefits during your interview.
✨Showcase Your Sales Strategy
Prepare to discuss your approach to driving B2B sales performance. Think about specific examples where you've successfully developed and executed sales growth plans, and be ready to explain how you would apply similar strategies at Buster + Punch.
✨Highlight Your Industry Connections
Having existing relationships within the A&D community is a big plus. Be prepared to talk about your network and how you plan to leverage these connections to strengthen Buster + Punch's brand presence in the UK and DACH regions.
✨Demonstrate Leadership Skills
As this role involves leading a sales team, be ready to share your experiences in coaching and developing high-performing teams. Discuss how you've set clear objectives and fostered a culture of accountability and engagement in your previous roles.
