Regional Sales Manager - UK & DACH (German-speaking) in City of London
Regional Sales Manager - UK & DACH (German-speaking)

Regional Sales Manager - UK & DACH (German-speaking) in City of London

City of London Full-Time 36000 - 60000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive B2B sales across the UK and DACH, focusing on architect and designer specifications.
  • Company: Buster + Punch, a London-born home fashion brand transforming everyday items into collectibles.
  • Benefits: Competitive salary, gym membership contribution, annual bonus, and product discounts.
  • Why this job: Join a dynamic team and make a direct impact on brand growth in Europe.
  • Qualifications: Fluent in German with 3-5 years in A&D-focused sales and proven leadership experience.
  • Other info: Enjoy significant autonomy and opportunities for training in a creative environment.

The predicted salary is between 36000 - 60000 Β£ per year.

This role involves frequent travel across the UK and DACH region (estimated 50%), including regular visits to partners, customers, events and the London showroom.

Salary: Competitive + commission

Contract: Full-time

Hours: 37.5 per week (5 days Monday-Friday)

Holidays: 25 Days per annum + bank holidays

Other Benefits:

  • Contribution to gym membership
  • Discretionary annual bonus
  • Salary exchange pension contribution
  • Discount on the purchase of Company products

Buster + Punch is a London-born home fashion brand, headquartered in Peterborough, England. We create extraordinary home products for everyday use – transforming functional items into future collectibles through distinctive design and premium materials.

The Role:

Reporting to the Vice President Sales (NEUSCME), the Regional Sales Manager will own and drive B2B sales performance across the UK and DACH region, with particular emphasis on architect and designer (A&D) specification. The Regional Sales Manager must be fully entrenched in the brand and have a deep understanding of the technical and functional aspects of all products and categories brought to market. You will be hands-on, leading and managing the sales team while remaining actively involved in training, presenting, pitching and selling.

The Regional Sales Manager will be comfortable working in a multi-channel business, overseeing B2B while supporting and identifying synergies across B+P staff, including how to maximise sales with B2B e-commerce accounts/sites and managing promotional periods (e.g. Black Friday sales).

Responsibilities:

  • Deliver agreed annual revenue and margin targets across the UK and DACH regions.
  • Own and grow the A&D specification pipeline, strengthening brand presence with key architects, designers and project stakeholders across residential, hospitality and commercial sectors.
  • Lead, develop and retain a high-performing regional sales team, setting clear objectives, coaching performance and fostering a culture of accountability and engagement.
  • Develop and execute a strategic regional sales growth plan, translating long-term objectives into annual operating plans, budgets and sales programmes.
  • Forecast sales performance and SKU demand for product launches and ongoing trading, ensuring accurate planning and stock optimisation.
  • Build and maintain strong industry relationships, leveraging the London showroom as the European flagship space for presentations, events and partner engagement.
  • Collaborate cross-functionally with Marketing, Product and Leadership teams to deliver local sales and marketing initiatives, merchandising standards and promotional activity.
  • Identify and capitalise on new business and market opportunities in partnership with the Head of UK/EMEA Sales and VP Sales (NEUSCME).
  • Provide clear, regular reporting to senior leadership on market conditions, performance vs budget, pipeline health, risks, opportunities and operational challenges.

Skills & Experience:

  • Fluent in German (written and spoken), with professional working proficiency for client-facing sales, presentations and negotiations.
  • Strong background in the A&D (Architects & Designers) channel, with demonstrable experience driving specification-led sales within premium interior, architectural hardware, lighting, electrical accessories or related design-led categories.
  • Typically 3-5 years’ experience in a relevant A&D-focused sales role, with evidence of delivering growth through specification and relationship-led selling.
  • Proven regional sales leadership experience, including business development, onboarding and management of major accounts, and direct leadership of a sales team.
  • Strong commercial acumen, with experience managing regional P&L performance, forecasting, margins and profitability across territories, products and customers.
  • Excellent communication, interpersonal and presentation skills, with the ability to influence internally and externally at all levels.
  • Highly organised and analytical, with a solution-oriented mindset and the ability to manage complexity in a multi-market environment.
  • Approachable, credible leadership style that promotes high morale, accountability and collaboration across teams.
  • Existing industry relationships within the A&D, interior design or specification community across the UK and/or DACH region would be advantageous.

What we offer:

  • Competitive salary and benefits package.
  • Significant autonomy and influence within a growing international business.
  • Direct impact on brand growth across key European markets.
  • Opportunities for training and career development in a fast-growing, design-driven business.
  • A dynamic, creative, and supportive team environment.
  • The chance to contribute to a brand that challenges convention and celebrates extraordinary design.

The successful applicant will be asked to supply 2 references to support their application.

Regional Sales Manager - UK & DACH (German-speaking) in City of London employer: Buster + Punch

Buster + Punch is an exceptional employer that fosters a dynamic and creative work environment, offering significant autonomy and influence within a growing international business. With a strong focus on employee growth, the company provides ample opportunities for training and career development, alongside a competitive salary and benefits package, including contributions to gym memberships and discounts on products. Located in Peterborough with a hybrid working model, employees enjoy the flexibility of field-based roles while being part of a brand that celebrates extraordinary design and innovation.
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Contact Detail:

Buster + Punch Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Regional Sales Manager - UK & DACH (German-speaking) in City of London

✨Tip Number 1

Network like a pro! Attend industry events, trade shows, and local meetups to connect with potential employers and other professionals in the A&D space. Don’t be shy; introduce yourself and share your passion for design and sales!

✨Tip Number 2

Show off your expertise! Prepare a portfolio or presentation that highlights your past successes in driving sales and building relationships in the A&D sector. This will help you stand out during interviews and demonstrate your value.

✨Tip Number 3

Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.

✨Tip Number 4

Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're serious about joining our team and helps us get to know you better right from the start.

We think you need these skills to ace Regional Sales Manager - UK & DACH (German-speaking) in City of London

Fluent in German (written and spoken)
B2B Sales
A&D Specification Knowledge
Sales Leadership
Business Development
Account Management
Commercial Acumen
P&L Management
Forecasting
Presentation Skills
Interpersonal Skills
Analytical Skills
Organisational Skills
Relationship Building
Multi-Market Complexity Management

Some tips for your application 🫑

Show Your Passion for the Brand: When writing your application, let your enthusiasm for Buster + Punch shine through. We want to see how well you understand our products and brand ethos, so don’t hold back on sharing why you’re excited about joining us!

Tailor Your Experience: Make sure to highlight your relevant experience in the A&D sector. We’re looking for someone who can drive specification-led sales, so be specific about your achievements and how they relate to the role.

Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Regional Sales Manager position.

Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Buster + Punch!

How to prepare for a job interview at Buster + Punch

✨Know Your Products Inside Out

As a Regional Sales Manager, you'll need to be well-versed in the technical and functional aspects of Buster + Punch's products. Make sure you research their product lines thoroughly, especially in the A&D sector, so you can confidently discuss how they meet client needs during your interview.

✨Showcase Your Sales Strategy

Prepare to discuss your approach to driving B2B sales performance. Think about specific examples from your past experience where you've successfully developed and executed sales growth plans, and be ready to explain how you would apply those strategies to the UK and DACH regions.

✨Demonstrate Your Leadership Skills

This role involves leading a sales team, so be prepared to share your leadership philosophy. Highlight instances where you've coached team members, set clear objectives, and fostered a culture of accountability. This will show that you're not just a sales expert but also a great leader.

✨Build Rapport with Interviewers

Since this position requires strong interpersonal skills, make an effort to connect with your interviewers. Ask insightful questions about the company culture and their expectations for the role. This will demonstrate your genuine interest in the position and help you stand out as a candidate.

Regional Sales Manager - UK & DACH (German-speaking) in City of London
Buster + Punch
Location: City of London

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