At a Glance
- Tasks: Lead and execute marketing campaigns for B2B events in the app industry.
- Company: Join Business of Apps, a leading platform for app industry events and media.
- Benefits: Enjoy remote work, flexible hours, competitive salary, and a bonus scheme.
- Other info: Work with a dynamic team and grow your career in a fast-paced environment.
- Why this job: Take ownership of impactful marketing strategies and see your work drive real results.
- Qualifications: 5+ years in B2B event marketing and strong HubSpot knowledge required.
The predicted salary is between 45000 - 55000 £ per year.
We're hiring an Event Marketing Manager to own the marketing engine behind our B2B events for app growth professionals. This is a hands-on role with genuine autonomy, you'll plan and execute campaigns across paid, email and organic channels, and own the results those campaigns deliver. If you want to own a function, make decisions based on data, and see the direct impact of your work on audience growth and revenue then this is a great opportunity.
About Business of Apps: Business of Apps is the events and media platform for the app industry. Since 2013 we've grown into a business running conferences in London, New York and Berlin, supported by a media platform reaching 200k monthly web users, 10k newsletter subscribers and 5k YouTube subscribers. Our team of 12 people punches above its weight and we're scaling up with the goal of becoming the world's No.1 B2B media company for the app industry. This role is central to getting us there.
Key activities:- Create, manage and execute delegate and sponsorship marketing campaign plans.
- Planning and executing paid campaigns on LinkedIn and Facebook; briefing designers on creative, writing the copy, setting up targeting, monitoring performance and optimising continuously.
- Writing and running email campaigns in HubSpot e.g. subject lines, sequencing, segmentation.
- Getting the most from our HubSpot CRM - building and managing segments, potentially implementing lead scoring or other improvements.
- Growing our organic presence on LinkedIn, YouTube and Instagram.
- Managing landing pages and campaign assets.
- Tracking and reporting on campaign performance, and making decisions about what to improve.
- Working with the sales team to ensure leads from B2B campaigns are tracked and followed up effectively.
- Campaign plans in place for our events across delegate marketing, engagement and sponsorship.
- Hitting attendance targets at our London (1200), Berlin (1000 rising to 1500) and NYC (500) events, with the right audience (decision makers from top-tier apps).
- Delivering leads to the sales team from sponsorship marketing campaigns.
- Strong, consistent messaging and creative across all marketing activity.
- Growing the Business of Apps share of voice into the dominant B2B events and media brand in the app industry.
- Driving the marketing function forward while collaborating with our internal teams (content, production, delegate sales) and external partners (designers, consultants).
- 5+ years of running marketing campaigns in a high quality B2B events environment.
- Strong working knowledge of Hubspot.
- Able to directly manage paid campaigns on LinkedIn and Facebook.
- Able to travel to our events in NYC, Berlin and London.
- Based in the UK or a European time zone.
- This is a full time role but we would consider 3-4 days per week working pattern if desired.
- Fully remote (we can pay for a coworking space if required).
- Flexible working around school runs or life logistics.
- Bonus scheme (typically 10%+ of salary).
- Company pension contribution.
Remote B2B Event Marketing Manager (Remote) in Stoke-on-Trent employer: Business Of Apps
At Business of Apps, we pride ourselves on being an exceptional employer that champions autonomy and innovation in the fast-paced world of B2B event marketing. Our fully remote work culture offers flexibility to balance personal commitments while driving impactful campaigns that directly influence our growth as a leading media platform in the app industry. With opportunities for professional development, a supportive team environment, and a bonus scheme, we empower our employees to thrive and make a meaningful contribution to our success.
StudySmarter Expert Advice🤫
We think this is how you could land Remote B2B Event Marketing Manager (Remote) in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn and let them know you're on the hunt for a B2B Event Marketing Manager role. A personal connection can often lead to opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those related to events. This will give potential employers a taste of what you can bring to the table and how you can drive results.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire, like Business of Apps. Express your interest in their work and how you could contribute to their marketing efforts.
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media channels to keep your knowledge fresh. This will not only help you in interviews but also show your passion for the app industry.
We think you need these skills to ace Remote B2B Event Marketing Manager (Remote) in Stoke-on-Trent
Some tips for your application 🫡
Show Your Passion for Events:When you're writing your application, let us see your enthusiasm for B2B events! Share any relevant experiences or projects that highlight your love for event marketing and how you've made an impact in previous roles.
Be Data-Driven:We want to know how you make decisions based on data. In your application, mention specific metrics or results from past campaigns you've managed. This will show us that you understand the importance of tracking performance and optimising for success.
Tailor Your Application:Make sure to customise your application to fit the role. Highlight your experience with HubSpot, paid campaigns, and organic growth strategies. The more relevant your skills are to what we’re looking for, the better!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the hiring process!
How to prepare for a job interview at Business Of Apps
✨Know Your Campaigns Inside Out
Before the interview, dive deep into your past marketing campaigns. Be ready to discuss specific strategies you used, the results you achieved, and how you optimised them. This role is all about owning the marketing engine, so showcasing your hands-on experience will impress.
✨Familiarise Yourself with HubSpot
Since this position requires strong knowledge of HubSpot, make sure you brush up on its features. Be prepared to talk about how you've used it in previous roles, especially in managing email campaigns and CRM segments. If you can share examples of lead scoring or improvements you've implemented, even better!
✨Showcase Your Data-Driven Mindset
This role is all about making decisions based on data. Come armed with examples of how you've tracked campaign performance and made adjustments accordingly. Highlight any tools or metrics you used to measure success, as this will demonstrate your analytical skills.
✨Demonstrate Your Collaborative Spirit
The job involves working closely with various teams, so be ready to discuss how you've collaborated with sales, content, or design teams in the past. Share specific instances where teamwork led to successful outcomes, as this will show you're a great fit for their dynamic environment.
