At a Glance
- Tasks: Lead and execute marketing campaigns for B2B events, driving audience growth and revenue.
- Company: Join Business of Apps, a leading platform in the app industry with a dynamic team.
- Benefits: Enjoy remote work, flexible hours, a bonus scheme, and a company pension contribution.
- Other info: Work in a fully remote role with opportunities for career growth and collaboration.
- Why this job: Take ownership of impactful marketing strategies and see your work directly influence success.
- Qualifications: 5+ years in B2B event marketing and strong HubSpot knowledge required.
The predicted salary is between 45000 - 55000 £ per year.
We're hiring an Event Marketing Manager to own the marketing engine behind our B2B events for app growth professionals. This is a hands-on role with genuine autonomy, you'll plan and execute campaigns across paid, email and organic channels, and own the results those campaigns deliver. If you want to own a function, make decisions based on data, and see the direct impact of your work on audience growth and revenue then this is a great opportunity.
About Business of Apps: Business of Apps is the events and media platform for the app industry. Since 2013 we've grown into a business running conferences in London, New York and Berlin, supported by a media platform reaching 200k monthly web users, 10k newsletter subscribers and 5k YouTube subscribers. Our team of 12 people punches above its weight and we're scaling up with the goal of becoming the world's No.1 B2B media company for the app industry. This role is central to getting us there.
Key activities:- Create, manage and execute delegate and sponsorship marketing campaign plans.
- Planning and executing paid campaigns on LinkedIn and Facebook; briefing designers on creative, writing the copy, setting up targeting, monitoring performance and optimising continuously.
- Writing and running email campaigns in HubSpot e.g. subject lines, sequencing, segmentation.
- Getting the most from our HubSpot CRM - building and managing segments, potentially implementing lead scoring or other improvements.
- Growing our organic presence on LinkedIn, YouTube and Instagram.
- Managing landing pages and campaign assets.
- Tracking and reporting on campaign performance, and making decisions about what to improve.
- Working with the sales team to ensure leads from B2B campaigns are tracked and followed up effectively.
- Campaign plans in place for our events across delegate marketing, engagement and sponsorship.
- Hitting attendance targets at our London (1200), Berlin (1000 rising to 1500) and NYC (500) events, with the right audience (decision makers from top-tier apps).
- Delivering leads to the sales team from sponsorship marketing campaigns.
- Strong, consistent messaging and creative across all marketing activity.
- Growing the Business of Apps share of voice into the dominant B2B events and media brand in the app industry.
- Driving the marketing function forward while collaborating with our internal teams (content, production, delegate sales) and external partners (designers, consultants).
- 5+ years of running marketing campaigns in a high quality B2B events environment.
- Strong working knowledge of Hubspot.
- Able to directly manage paid campaigns on LinkedIn and Facebook.
- Able to travel to our events in NYC, Berlin and London.
- Based in the UK or a European time zone.
- This is a full time role but we would consider 3-4 days per week working pattern if desired.
- Fully remote (we can pay for a coworking space if required).
- Flexible working around school runs or life logistics.
- Bonus scheme (typically 10%+ of salary).
- Company pension contribution.
Remote B2B Event Marketing Manager (Remote) in Lincolnshire employer: Business Of Apps
At Business of Apps, we pride ourselves on being an exceptional employer that champions autonomy and innovation in the fast-paced world of B2B event marketing. Our fully remote work culture offers flexibility to balance personal commitments while driving impactful campaigns that directly influence our growth as a leading media platform in the app industry. With opportunities for professional development, a supportive team environment, and a bonus scheme, we empower our employees to thrive and make a meaningful contribution to our success.
StudySmarter Expert Advice🤫
We think this is how you could land Remote B2B Event Marketing Manager (Remote) in Lincolnshire
✨Tip Number 1
Network like a pro! Reach out to industry professionals on LinkedIn, attend virtual events, and engage in relevant discussions. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns. This will give potential employers a taste of what you can bring to the table and how you can drive results.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Understand their audience and be ready to discuss how you can contribute to their growth. Tailor your answers to reflect their goals and values.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Make sure to highlight your relevant experience and how you can help us become the world's No.1 B2B media company for the app industry.
We think you need these skills to ace Remote B2B Event Marketing Manager (Remote) in Lincolnshire
Some tips for your application 🫡
Show Your Passion for Events:When you're writing your application, let us see your enthusiasm for B2B events! Share any relevant experiences or campaigns you've managed that highlight your love for the industry. We want to know why you're excited about this role!
Be Data-Driven:Since this role is all about making decisions based on data, make sure to include examples of how you've used data to drive your marketing strategies in the past. Show us how you track performance and optimise campaigns for better results!
Tailor Your Application:Don't just send a generic application! Take the time to tailor your CV and cover letter to match the job description. Highlight your experience with HubSpot, paid campaigns, and any other skills that align with what we're looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us you're keen to join our team at StudySmarter!
How to prepare for a job interview at Business Of Apps
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re familiar with various B2B marketing campaigns, especially in the events space. Be ready to discuss specific examples of campaigns you've managed, including the strategies you used and the results achieved. This will show your hands-on experience and understanding of what it takes to drive success.
✨Master HubSpot and Data-Driven Decisions
Since this role requires a strong working knowledge of HubSpot, brush up on its features and functionalities. Be prepared to talk about how you've used data to inform your marketing decisions in the past. Highlight any lead scoring or segmentation strategies you've implemented to optimise campaign performance.
✨Showcase Your Creative Side
Creativity is key in event marketing, so come armed with ideas! Think about how you would approach writing compelling copy for email campaigns or designing engaging social media content. Share examples of your previous work that demonstrate your ability to create strong, consistent messaging across different channels.
✨Understand the Audience and Market Trends
Research the app industry and the target audience for Business of Apps' events. Be ready to discuss current trends and how they might impact marketing strategies. Showing that you understand the audience's needs and behaviours will position you as a candidate who can effectively drive engagement and attendance at events.
